30-second summary: There has been a gradual increase in Google’s impact of page load time on website rankings Google has introduced the three Core Web Vitals metrics as ranking factors to measure user experience The following steps can help you get a better idea of the performance of your website through multiple tests A fast website not only delivers a better experience but can also increase conversion rates and improve your search engine rankings. Google has introduced the three Core Web Vitals metrics to measure user experience and is using them as a ranking factor. Let’s take a look at ..read more

30-second summary: As the content battleground goes through tremendous upheaval, SEO insights will continue to grow in importance ChatGPT can help content marketers get an edge over their competition by efficiently creating and editing high-quality content Making sure your content rank high enough to engage the target audience requires strategic planning and implementation Google is constantly testing and updating its algorithms in pursuit of the best possible searcher experience. As the search giant explains in its ‘How Search Works’ documentation, that means understanding the intent behi ..read more

30-second summary: Content does not equal authority: Creating content doesn’t automatically makes you an authority Automation is good but don’t hinder creativity and expertise with smart AI tools Not all of your content is going to rank or go viral, but will help you understand and strategize according to your target audience Are you happy with how your content marketing strategy performs? Chances are, you are (or your marketing team is) doing it wrong, and, from experience, those mistakes are often fundamental. Content marketing is more than content that ranks – it’s the most effective wa ..read more

30-second summary: A failing SEO strategy can happen to the best of us No doubt it’s disheartening when your competitors are miles ahead and your business is struggling to bring in new leads Founder of LSEO and best-selling author, Kristopher (Kris) Jones provides comprehensive steps and advice on how you can salvage your SEO performance Dumpster fires: surely they can’t happen to you. Right? But before you know it, your website’s traffic has tanked, your competitors are getting all the organic love, and you couldn’t get a conversion if your life depended on it. Folks, if your SEO performa ..read more

First, congratulations on surviving 2022, you’ve done great! 2022 was surprising, unique, and a challenging mix of several global events that kept us on our toes as consumers, brands, and search marketing professionals. The recession, great resignation, a war, FIFA finale, and several silent battles we all fought by ourselves. As we recap the year gone by, let’s look at the world through the lens of search, SEO, analytics, and content creation. Source 2022 has been about… Looking at your consumers as human beings and not just data sets Understanding how your target consumers perceive the wor ..read more

Content has become a traditional marketing channel for many SaaS companies. According to ProfitWell, content companies are likely to see 30 percent higher growth rates and 5 percent better retention rates than those not using content marketing. The content marketing game is constantly changing – what used to work for SaaS companies years ago doesn’t make the cut today. Having spent a good five years in the SaaS content marketing space I’m always interested in tips, hacks, and low-hanging fruit that let you take a shortcut and speed up product growth. I’ve interviewed 10 SaaS marketers and fo ..read more

30-second summary: Content managers who want to assess their on-page performance can feel lost at sea due to numerous SEO signals and their perceptions This problem gets bigger and highly complex for industries with niche semantics The scenarios they present to the content planning process are highly specific, with unique lexicons and semantic relationships Sr. SEO Strategist at Brainlabs, Zach Wales, uses findings from a rigorous competitive analysis to shed light on how to evaluate your on-page game Industries with niche terminology, like scientific or medical ecommerce brands, present a ..read more

30-second summary: By using a range of techniques to optimize your content, you can make it easier for both search engines and users to consume your written text Taking the time to plan your content topics and conduct extensive keyword research can make a big impact when it comes to performance You should always write for the user first, but you can still implement SEO best practices while doing so Understand the role of accessibility in written content and the importance of providing as much contextual information as possible Content optimization is essential because it helps users and s ..read more

30-second summary: Content that provides genuine answers to people also ask (PAA) questions attracts consumers to a brand’s owned media Be an early adopter that considers experimenting with the ever-changing social media features Creating thought leadership content is key to your organic SEO initiatives International content marketing requires an in-depth discussion of the brand’s business plan in each region In today’s digital-first world, the connection between a consumer and a brand is continually changing, mostly due to the rise of search engines and, most recently, user-generated con ..read more

30-second summary: B2B conversion funnels are long and unpredictable, and your SEO strategy should reflect that Because it takes several touchpoints for a buying decision to be made, a B2B SEO strategy should focus on both informational and commercial phrases Brand-driven search is crucial for your conversions because B2B customers tend to careful consider all options While optimizing for informational queries is important, make sure you have distinct conversion paths on each page Create consistent visual identity across on- and off-site channels to improve brand recognizability at each touc ..read more