10 Ideas for Better Email Content Marketing Newsletters
Act-On | Content Marketing Blog
by Act-On
6M ago
We B2B marketers are notorious for hopping on the latest bandwagon (hello Threads, so long Clubhouse). But we also know how to hold onto a solid channel when we find it — like . Specifically, good old-fashioned newsletters. According to the Content Marketing Institute, as of 2023, nearly seven out of ten B2B marketers rely on newsletters to distribute their content. That said, we don’t always make time to give our trusty workhorses the attention they deserve — and it’s a short leap from tried-and-true to tired-and-boring. So we’ve compiled ten ideas for how to liven up your email content marke ..read more
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SEO FAQ: Your Most Common Search Engine Optimization Questions Answered
Act-On | Content Marketing Blog
by webmaster@act-on.com
6M ago
Search engine optimization, or SEO for short, has become one of the most important elements of a modern marketing strategy. But as search engines continually update their algorithms, and AI moves quickly to the forefront of new developments in search, it’s normal for even the most seasoned marketers to have questions. We put together this SEO FAQ to help answer the most frequent questions we hear from customers about search engine marketing. Whether you’re an SEO whiz or still learning the ropes, use this as a quick reference to answer those burning SEO questions. Stumped on SEO topics? Starin ..read more
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How to Write a Creative Brief for B2B Marketing
Act-On | Content Marketing Blog
by Act-On
6M ago
Engaging videos start with scripts. Well-structured articles are based on outlines. And the best marketing deliverables and campaigns are built on solid creative briefs.  Don’t groan — a creative brief is just a fancy word for a plan. It’s a document that describes the goals and specifications of your marketing project. And a good creative brief is worth its weight in gold. Without one, goals are missed, details are overlooked, and deadlines are blown.  But how do you write a creative brief for a successful B2B marketing project? We’ll give you seven simple steps to execute a killer ..read more
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Content Remix: 5 Brilliant Strategies for Repurposing Content Like a Pro
Act-On | Content Marketing Blog
by Act-On
6M ago
Not enough time in the day.  That’s how it feels, doesn’t it? When your marketing team is tasked with doing more with less, meeting your marketing goals can be challenging.  Sure, content marketing can help you reach those goals, but it takes a lot of content, and if you’re creating all that content from scratch, it adds up fast.  That’s why so many marketers have turned to repurposing content.  But if you haven’t repurposed much in the past, you might wonder:  Is it OK to repurpose content? Repurposing content isn’t just okay — it’s actually really common. Research sh ..read more
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4 Benefits of Video Marketing That Will Make You Rethink Your Marketing Plans
Act-On | Content Marketing Blog
by webmaster@act-on.com
6M ago
Customers want to view your content. It might not seem like it when your marketing gets passed over again and again with little to no engagement, but the problem isn’t you. It’s that customers are picky. They want to consume content in their preferred format, and if you miss the mark, it can be nearly impossible to cut through the noise. And, of course, one of the most preferred formats right now is video. The benefits of video marketing production are too good to ignore. Read on to learn more, and for some great video marketing case studies. Producing your own video marketing conten ..read more
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5 Easy Ways to Extend the Life of Your Content Through Video Marketing
Act-On | Content Marketing Blog
by Rikki Justin
6M ago
  These days, you only have to scroll through social media for a few minutes to know video is dominating the content sphere for brands. But if you are new to the video marketing game, getting started can feel daunting.  Lucky for you, there’s no need to start from scratch. Whether you plan on starting a YouTube channel or have your sights set on increasing the organic reach of your brand’s social feeds, the best way to begin is by repurposing your existing content.  Creating videos from your existing content is easier than you might think. And it’s a highly effective way to inc ..read more
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Grow Your Brand and Extend Your Reach With These SEO Secrets
Act-On | Content Marketing Blog
by
6M ago
Amid all of the lip service and bloated marketing budgets associated with modern paid advertising campaigns, what usually gets lost is that small and mid-sized businesses often have better and more affordable products and services than their larger competitors. The problem is that their target audiences might not even know they exist because they don’t rank well on organic search engine results pages (SERPs). It’s nearly impossible for these companies to gain ground when they’re unable to generate the kind of widespread awareness and meaningful engagement they need to promote their offerings ..read more
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10 Ideas for Better Email Content Marketing Newsletters
Act-On | Content Marketing Blog
by Act-On
8M ago
We B2B marketers are notorious for hopping on the latest bandwagon (hello Threads, so long Clubhouse). But we also know how to hold onto a solid channel when we find it — like . Specifically, good old-fashioned newsletters. According to the Content Marketing Institute, as of 2023, nearly seven out of ten B2B marketers rely on newsletters to distribute their content. That said, we don’t always make time to give our trusty workhorses the attention they deserve — and it’s a short leap from tried-and-true to tired-and-boring. So we’ve compiled ten ideas for how to liven up your email content marke ..read more
Visit website
SEO FAQ: Your Most Common Search Engine Optimization Questions Answered
Act-On | Content Marketing Blog
by webmaster@act-on.com
8M ago
Search engine optimization, or SEO for short, has become one of the most important elements of a modern marketing strategy. But as search engines continually update their algorithms, and AI moves quickly to the forefront of new developments in search, it’s normal for even the most seasoned marketers to have questions. We put together this SEO FAQ to help answer the most frequent questions we hear from customers about search engine marketing. Whether you’re an SEO whiz or still learning the ropes, use this as a quick reference to answer those burning SEO questions. Stumped on SEO topics? Starin ..read more
Visit website
How to Write a Creative Brief for B2B Marketing
Act-On | Content Marketing Blog
by Act-On
9M ago
Engaging videos start with scripts. Well-structured articles are based on outlines. And the best marketing deliverables and campaigns are built on solid creative briefs.  Don’t groan — a creative brief is just a fancy word for a plan. It’s a document that describes the goals and specifications of your marketing project. And a good creative brief is worth its weight in gold. Without one, goals are missed, details are overlooked, and deadlines are blown.  But how do you write a creative brief for a successful B2B marketing project? We’ll give you seven simple steps to execute a killer ..read more
Visit website

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