WCAG (web content accessibility guidelines) was created by the world wide web consortium (W3C) and is the most recognised standard globally for accessibility. In this article we outline the tasks required for performing an audit to verify compliance with WCAG 2.1 standard. Accessibility is about ensuring your website content and functionality can be accessed by a wider audience. For example: Temporary accessibility barrier – Someone has lost their glasses! Device issues – They are on a device that is restrictive e.g. mobile phone Situational – Bright sunlight, dark room etc Permanent disabili ..read more

If you are using your website as a channel for sales, then most of your digital marketing game revolves around building traffic to your site. But…not all traffic has the same weight since each visitor to your website doesn’t have the same level of familiarity with your business. One important factor to website sales depends on understanding that there are different types of traffic and that you need to adapt your offer to each. This is why savvy digital marketers plan their campaigns around traffic temperature. So, what exactly is traffic temperature? Have a look at this: Traffic temperature ..read more

When was the last time you checked for any website mistakes? Over the last few months we’ve done website audits for over 50 businesses and we saw a lot of common issues.  Here are 17 possible issues with your website you could solve pretty easily: 1. Doesn’t pass the 5 second test When someone lands on your website you only have a few seconds to capture their attention. Within the first 5 seconds, can a visitor figure out where they are, what they can do on your site, and why they should do it? It’s important that you communicate these things ‘above the fold’ or the area of your website ..read more

Are you struggling with marketing productivity? If you are a digital marketer, then you must often feel like a juggler. There’s just so much to do on so many different channels and…. ….keeping all those balls in the air can make you feel exhausted. I know that we all spend hours of our working days logging in and out of different tools that help us manage, track, and analyze our marketing efforts. I also know that suggesting more tools to fight the exhaustion and improve productivity of your digital marketing may sound counterintuitive. But, guess what? That’s exactly what I’m going to sugge ..read more

In this article, I’m going to talk about the importance of having a technical Project Manager who can ensure the successful delivery of any digital project that requires an external company to implement. It could be someone you have on your team…. …..or someone you hire in to help. Either way, you will see why you need one! For example: You commission a website rebuild and, normally, there’s a technical side to this. You need to consider SEO, performance requirements, integration with 3rd party tools, and more. Or… You need to build a software tool that is specific to your organization. An ex ..read more

In this article, I’ll show you how to use the Autofunnel tool in GetResponse to build out your whole sales funnel. And the good new is you don’t have to be a marketing technology expert to build a sales funnel from scratch! That’s because you won’t have to try and piece together different tools and go through a complex and disjointed process. With Autofunnel you can set up everything you need to automate your marketing and sell products online, including: Facebook ads Signup pages Landing pages Payment integration Email automation & more! Now, let’s dive in to see what this tool has to ..read more

In this article, I’m going to review Wave.video which enables you to quickly create great looking videos. Did you know that 80% of all web traffic will be video by 2020? Yes, I know…video takes up a lot of bandwidth so its no surprise it will account for the vast majority of web traffic... …but it’s still an impressive number! So it’s no wonder video is playing such an important part in marketing strategies businesses use today. And if you’re wondering about the tangible business results that video brings…just look at the following stat: 76% of businesses that use video for marketing purposes ..read more

In this guide, I’ll go into detail about how artificial intelligence is impacting marketing right now and how it will continue to impact it in the future. At the end of this post, you’ll be excited about the possibilities of AI and probably a little nervous about the implications! And it’s alright to be nervous because the role of marketers in organizations will change but…. …you’ll still have an important role to play. Table of Contents Chapter 1 – Introduction to Artificial Intelligence (AI) Chapter 2 – The elements of Artificial Intelligence Chapter 3 – AI Applications in Marketing AI ..read more

In this article, I’ll review Frase and show how it can be a very useful tool to automatically parse through interesting content online and produce relevant summaries for newsletters, learning, and more. We are in a state of content overload. When we search Google it typically returns hundreds of thousands or millions of matches for any query. That’s great. But how do you sort through all those results to find the most relevant content? And how do you summarize all this content? As a marketer, I’m sure you know that this process could be a whole lot faster. That’s where Frase can help. So what ..read more

What are the hottest digital marketing tools you should be using in 2019? As we test out a lot of online marketing tools, we are going to share the ones we use on a regular basis. This may not be the definitive list of all the best digital marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation Marketing automation is a big growth area and if you haven’t invested in a tool now is the time to do so. Let’s look at some numbers. By 2025 the market for marketing automation software is predicted to reach ..read more