When Success Is Measured In Hate, We All Lose
IMG | Content Marketing
by Rohit Bhargava
1y ago
One thing that right and left wing media personalities have in common: they are both desperate to be hated. Attracting the hate of their ideological opposites has become a sad metric for success. If you’re not pissing someone off, you’re not doing your job. The same mentality has entered into the world of business and entrepreneurship. This ideal of hate-seeking is toxic to our culture, but effective because we are falling for the trick over and over. But who really benefits by keeping us angry all the time? I am trying to leave the rage behind and focus on something more productive. In&n ..read more
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How To Archive Yourself In the Digital Age
IMG | Content Marketing
by Rohit Bhargava
1y ago
“I thought self-archiving could lead to self-actualization. I filled as many spaces as I could with information, whether it was on my blog, in Facebook albums, on Twitter, or on any of the many social media platforms I’ve used through the years. It was like collecting data on myself. But I also had an overall fear of letting go, of impermanence. I was so scared of forgetting pieces of myself—even pieces I longed to discard, like bad relationships and bad friendships and, I guess, other people in general. They discarded me more easily than I discarded them.” I have the luxury to remember myself ..read more
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Why We Should Stop Trusting Viral Videos
IMG | Content Marketing
by Rohit
2y ago
Last week one of the inescapable stories in the United States was a controversial video showing a group of Catholic students appearing to clash with Native Americans. They were widely condemned and the video was endlessly dissected in opinion stories shared online and one of the students even went on television to defend himself. Over the course of the week, the entire story ended up becoming yet another example of how people choose to believe whatever they want. Perhaps most interestingly, the one indisputable truth about nearly everyone who has posted their outrage about the i ..read more
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What You Can Learn About Storytelling From The Movie “Searching”
IMG | Content Marketing
by Rohit
2y ago
How many times would you watch a movie? When it comes to the hot new thriller Searching from first-time director Aneesh Chaganty, you will need more than a few because of the number of easter eggs and elaborate side storylineshidden in the movie. The film is about a frantic Dad, played by John Cho, searching social media for clues about his missing daughter. Many of the shots in the film are from the viewpoint of the screen, which created an early challenge of what content to use for all those side windows. To do it, Chaganty estimates writing 25 times more content than the ..read more
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Victorinox and How To Use Powerfully Ordinary Videos For Marketing
IMG | Content Marketing
by Rohit
2y ago
One piece of advice I am fond of sharing from the stage is about the importance of showing your work – something we are told to do in school but often forget. This brand video from Victorinox is a twelve minute journey behind the scenes into how their iconic Swiss Army Knives are made. The video, now a few years old, is boring, matter of fact and is too long … but it is also a great reminder that sometimes just showing what you do behind the scenes is interesting enough to be a way to engage your customers ..read more
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The Big Question Facing The Future Of Media and Publishing Online
IMG | Content Marketing
by Rohit
2y ago
Recently a contributor to Forbes named Panos Mourdoukoutas wrote an opinion piece suggesting that local taxpayers would be better off if libraries were replaced with Amazon. The article created an instant controversy and media reporting of the outrage led Forbes to quickly take it down. For years the expansion of contributors to the Forbes network has led to plenty of so-called experts with questionable credentials writing self promotional articles. Earlier this year, there was a long post about journalistic integrity, plans to hire more journalists and how those contributors would be rewarded ..read more
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Binge Rooms: The Ultimate Immersive TV Experience
IMG | Content Marketing
by Rohit
2y ago
Back when I worked at a marketing agency I remember those times when I would see a campaign so inspired it would immediately make me wish I had thought of it. This new effort from FCB New York is one of those envy-inducing efforts. The goal is to position LG TVs as the ones that your binge-watching experience of your favorite shows deserves and the clever idea is to let you watch those shows in a set that recreates the environment of the show. So you can watch The Crown inside of an actual British palace, for example. The brilliance of this campaign even extends to how they decided to award th ..read more
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The 15 Best Business Books Of 2016 | Non-Obvious Book Award Winners!
IMG | Content Marketing
by Rohit
2y ago
Every year as part of my trend research and idea gathering, I go through more than a hundred business books and select my shortlist of 15 best ones published in 2016 to share with you. These are all profiled in a short presentation along with a review of each and my selections for the Most Original, Most Entertaining, Most Important, Most Useful and Most Shareable books of the year. A summary is below as well as a link to the full presentation. I hope you enjoy this list of books and find a few to add to your own reading list! All of my selections are profiled in detail in a Slideshare presen ..read more
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5 Unexpected Storytelling Lessons From Beth Comstock
IMG | Content Marketing
by Rohit
2y ago
I heard the same story three times in a row yesterday, and it was illuminating. Every year outside the well scripted confines of Manhattan an epic event called The Future of Storytelling brings together designers, technologists, builders and brand marketers to ask the most fundamental question facing any creator: how do you tell a story that people will care about? This year’s event gathered spoken word poets, a master perfumer, a world renowned magician and many other unexpected characters to discuss and question the future of the art of storytelling itself. At an event like this, injecting a ..read more
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The Underappreciated Brilliance Of The Helpful Honda Campaign
IMG | Content Marketing
by Rohit
2y ago
In 2007 an association of about 50 Honda dealerships based in the Southern California area launched a bold experiment. Faced with the reality that customers generally rate car dealers among the least trustworthy people in business, Honda and their agency at the time had an idea to change that perception.  The “Helpful Honda Dealers” concept was to prove Honda Dealers were helpful by sending them out into the community in light blue polo shirts to do everything from washing customer’s cars to paying for parking all day in Old Town Pasadena while covering meters with blue Honda signs s ..read more
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