Cart abandonment is one of the biggest pet peeves for ecommerce brands. The average cart abandonment rate ranges from 69% to 81% across different industries, according to SalesCycle. Irrespective of exciting deals and great products, customers have a tendency to research multiple options before making a purchase. As a result, they end up window shopping and adding products to their cart. You can’t stop them from doing this. The good news is that you can set up a cart recovering program to bring people back. Push notification is an effective strategy brands use to re-engage with customers who h ..read more

Cart abandonment is one of the biggest pet peeves for ecommerce brands. The average cart abandonment rate ranges from 69% to 81% across different industries, according to SalesCycle. Irrespective of exciting deals and great products, customers have a tendency to research multiple options before making a purchase. As a result, they end up window shopping and adding products to their cart. You can’t stop them from doing this. The good news is that you can set up a cart recovering program to bring people back. Push notification is an effective strategy brands use to re-engage with customers who h ..read more

Staying up to date is the only way to be relevant in this growing global economy. And right now, the growth of mobile devices is contributing to an incredible amount of individuals being on the world wide web. In the US, 71% of total digital minutes comes from mobile devices. The average time spent browsing on a smartphone per month is 87 hours in the US, compared to 34 hours on a desktop. In 2015, more than 35% of web pages were served to a mobile phone. In 2018, that number has risen to 52.2% according to Statista. The category with the highest percentage of mobile search volume is food & ..read more

It’s getting far too easy for consumers to ignore marketing messages that they’re not interested in. Even if they are interested, they often miss important communications simply because there is so much noise out there. So, how can you combat the crowded marketplace and actually get the attention of your audience? In this blog, I’ll cover how to use mobile marketing and email marketing to connect with customers in meaningful ways. Mobile Marketing: Capturing Consumers’ Attention on the Go Walk out of your house, and you’re bound to see someone engrossed in their phone. Whether they’re texting ..read more

Since Apple’s introduction of Search Ads last year, organizations with a mobile app are embracing Search Ads to improve their app’s conversion rate to become more discoverable in the App Store. Search Ads are created using an app’s store listing, including an app’s metadata and creative. While all the metadata is important for visibility, the creatives (icon, screenshots, and video), need to be visually appealing and relevant to users to improve conversion. Search Ads can only be effective and convert users if the creatives are relevant and clearly demonstrate the app’s core features. For Sear ..read more

Marketing automation means a lot of things. It’s an umbrella term that covers everything from intelligent, data-driven campaigns to deep audience segmentation.  Within this category, mobile marketing automation has emerged to cater specifically to app marketers. While the principles remain the same, mobile marketing automation connects directly to mobile-only messaging channels like push notifications and in-app messages, giving marketers a holistic view of their campaigns. By integrating mobile marketing automation into your marketing platform, you can run multi-channel campaigns and transfer ..read more

Good news, mobile marketing teams: user retention doesn’t have to be a losing battle. There was once a time when growth was the name of the game in mobile marketing, but the tides are turning. Installs alone are not enough to propel apps to the top of the app store’s search results—mobile engagement and retention are becoming make-or-break metrics for app store optimization (ASO). According to Nielsen, 84% of users’ time on smartphone apps is spent on five non-native apps from the app store. But with increased competition among mobile apps across the board, marketers can’t depend on installs a ..read more

I’ve got 99 apps and I only need ONE! That’s right, folks. I have 99 apps on my phone and sometimes it feels like I only use one of them. But why am I counting my apps? It all started when I was waiting to board my flight and I noticed complete silence in the entire boarding area. That’s right–no one talking in line or even looking up at the counter. Everyone was intensely looking at their phones, furiously moving their fingers. Some super stressed, others intensely zoned in, and the remaining chuckling quietly at their screens. While they were all doing different things, one thing was very cl ..read more

With rapidly evolving digital marketing and the proliferation of devices, marketers are faced with the challenge of staying ahead, or simply keeping up, when it comes to capturing and keeping their audience’s attention. How can they do it? Take a page from Hollywood, which understands that they need to be on top of the latest trends in order to create compelling content that captivates their audience. Looking at the pictures below from popular films and television shows over the past decades, what do they all have in common? You got it—the use of a mobile device. Over the decades, the telepho ..read more

Ever since smartphones and tablets became an integral part of our daily lives, things have gotten a lot simpler. We can look up an address at the last minute, compare prices online while we’re in-store, look for a restaurant and book a reservation, and even make payments in just one quick click. Mobile payment is a convenient transaction as there’s no need to take out your credit card from your wallet every time, nor enter any codes. Everything is pre-registered in your mobile device. This convenience is quickly making its way into becoming a consumer habit. In fact, mobile payments have grown ..read more