SEO Reselling Guide – Table of Contents + What Is an SEO Reseller Program? + What Is White Label SEO? + Types of SEO Reseller Programs + Benefits of Becoming an SEO Reseller + What Should I Expect to Pay for SEO Reseller Services? + Warning Signs of Bad SEO Resellers + When to “Graduate” From Reseller to In-House + Keys to a Successful SEO Reseller Relationship + Finding an SEO Agency With a Reseller Program Search engine optimization (SEO) is one of the best services a marketing agency can offer their clients, but there are a few caveats that make it difficult to execute. It’s a technically c ..read more

Expensive SEO – Table of Contents + Cheap SEO vs. Expensive SEO + Time and Effort + Built-in Losses + The Changing Landscape + ROI and Short-Term Bias + Additional Factors to Consider + Is It Worth It? + A Note on Egregious Examples If you’re in the market for search engine optimization (SEO) services, you might be surprised at the quotes you get. Thousands of dollars a month (or more) to get your site to rank higher in Google search results? It might seem excessive, but there are some important reasons why SEO is so expensive. Once you learn them, you’ll understand exactly what it is you’re p ..read more

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. With a blog you can access the latest information quickly, compare ideas and news from different sources, and ask questions and get answers directly from the source. This list of the top 50 Internet marketing and search engine optimization (SEO) blogs, websites, and social media accounts is in no particular order. It would be impossible to make an exact ranking when each resource offers its own brand of information, interaction, and general awesomeness. Suffice it to say ev ..read more

This post outlines the strategies and tactics of using podcasting as an SEO & link building strategy. If you’re looking for our daily SEO podcast, brought to you by SEO.co’s team click on the previous link.   Table of Contents + The Symbiotic Relationship of Podcasts and SEO + The SEO Benefits of Podcasting + Podcasting Fundamentals + Podcast SEO 101 + Expanding Your Link Building Strategy With Podcasting Podcasting is having a moment. More than half of all Americans over the age of 12 have listened to podcasts in the past, and 32 percent of Americans listen to podcasts at least ..read more

Table of Contents + What Is Link Profile Analysis? + Where to Analyze Your Link Profile + The Ideal Link Profile + Competitive Monitoring + Link Profile Monitoring Habits + Making Actionable Changes to Your Link Building Strategy By now, you likely know about the important role that links play in search engine optimization (SEO). Google’s search ranking algorithm depends heavily on links to evaluate the trustworthiness of various sites, judging the number and quality of links pointing to a site (and individual pages on that site) to determine how to rank it. It’s why no SEO strategy is complet ..read more

We’ve all had the experience of surfing the web, clicking on a hyperlink in an article, and ultimately being directed to a 404 error page that says something to the effect of, “Oops! We can’t seem to find the page you were looking for!” This is known as a broken link. And though they can be frustrating, they’re also opportunistic. via GIPHY Internally, broken links can have a negative impact on your site visitors’ collective experience. If you have broken links on your website, they need to be cleaned up, replaced, and/or revitalized. But broken links can also occur offsite. And the right t ..read more

Rank one is the ultimate goal in search engine optimization (SEO)—at least for most companies. Rank one search results get far more traffic even than rank two search results; generally, 33 percent of clicks go to the top result, with 15 percent of clicks going to the second result. In other words, increasing your rank by one can more than double your organic traffic for that keyword ranking. The trouble is, getting to rank one is challenging. SEO is a long-term strategy, and a competitive one; it takes time to develop the authority necessary to reach rank one, and even more time to usurp your ..read more

Start an SEO Agency – Table of Contents + The Blueprint for Starting an SEO Agency + How to Choose a Niche as an SEO Agency + Choosing Your Services as an SEO Agency + Developing an Online Presence for Your SEO Agency + Perfecting Your SEO Agency Offerings + Building a Portfolio as an SEO Agency + Attract Your First SEO Clients + Close Deals + Retain Your Clients + Growing Your SEO Agency + Bonus Tips for SEO Entrepreneurs + Finding a Link Building Partner Who Can Scale With You It’s a good time to be in the search engine optimization (SEO) industry. There are more than 63,000 searches per sec ..read more

+ Different Definitions of Link Building + How to Grow Organic Traffic Without Building Links For as long as SEO has been around, it has been divided into two main categories: onsite optimization and offsite optimization. “Onsite optimization” once referred to a process of keyword stuffing and now refers to writing high-quality onsite blog content and great user experiences, while “offsite optimization” has mostly been synonymous with link building. Though Google’s algorithms have gotten better at detecting deliberate attempts to manipulate rank with irrelevant links, link ..read more

SEO ROI – Table of Contents + SEO & Link Building Value: More Than Higher Search Engine Rankings + SEO ROI: The Big Picture + Measuring Your SEO/Link Building Costs + Google Analytics for Link Building ROI: The Basics + Google Analytics for Link Building ROI: Advanced Segments + Creating and Utilizing UTMs + Creating Custom Groupings + Why Organic Inbound Marketing Almost Always Beats Native Advertising in ROI + Tying Everything Together + How to Improve Your SEO Link Building ROI Search engine optimization (SEO) requires attention to several categories simultaneously. You need to make sur ..read more