The amount of drivers who still use their mobile phone while driving has increased by 8% since 2014, undermining the effects of new enforcement against law-breakers. The Daily Telegraph was told by the Department for Transport that, over the past 2 years, the amount of car drivers who use mobile phones has risen from 23 per cent to 31 per cent, while for van and lorry drivers the figures has gone up by 2.6 per cent. The number of road users who use the internet or send a text while driving has also increased to 19%. Neil Grieg, the Institute of Advanced Motorists (IAM) director of p ..read more

Online marketing is crucial in today’s business world. There are so many ways to market online you might not know where to start. A few people who have tried all these ways have given has a list of things that work. Now you don’t have to start from scratch. Just follow these tips. 1. Social Media There are a lot of social media out there. When using social media keep these things in mind: Don’t follow every new trend Have central space for your business, like a website that you control Hire someone to handle your social media 2. Increase Website Traffic There are several ways to do that. B ..read more

Many people are going into business for themselves. For some, this is the only way to get a job and for others, it is the preference of being their own boss. Either way, it is difficult to compete with larger companies that are visible everywhere. Rest assured, you don’t need to have a lot of money to get yourself out there. Here are a few online strategies that are inexpensive and creative. 1. LinkedIn Creating a LinkedIn group is free. You can create a professional network for your product or business. It might take some time. Your goal should be to encourage networking, discussions and pr ..read more

Marketing is aimed at people. People are human. Humans are driven by psychology. It is a very good idea to do some psychological research on consumer behaviour. You can use this information in your marketing strategies. It will definitely help you understand how consumers think and what makes them buy something. Here are a few tips for using psychology in your marketing strategies. Impulsivity Most people make impulse purchases. All ages, races, and genders are prone to impulsivity. You have heard many consumers say they walk into the store to buy bread and dog food and walk out with sweets a ..read more