Partnership Alert: Tenjin and AppSamurai Join Forces for Enhanced Growth Solutions
App Samurai Blog
by Alexander
1w ago
We are excited to announce a strategic partnership between AppSamurai and Tenjin, which will lead to a new era of comprehensive growth solutions for mobile advertisers. Roman Garbar, Marketing Director at Tenjin, encapsulated our excitement, stating, “We’re thrilled about integrating with AppSamurai because it perfectly fits our dedication to offering top-notch growth tools for advertisers. I’m especially excited about how well our AppSamurai products complement Tenjin’s strong measurement capabilities.” Tenjin offers a free-to-start, pay-as-you-grow advertising measurement solution tailored ..read more
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How to Promote Your App with Xiaomi
App Samurai Blog
by Jess
1w ago
App marketers are constantly searching for alternative growth channels to maximize their reach. One avenue that holds significant promise is Xiaomi’s ecosystem, which is renowned for its smartphones and MIUI operating system. With a growing user base exceeding 600 million, Xiaomi presents a fantastic opportunity for app developers to reach millions of active users across various devices. In this guide, we explore how developers and marketers can leverage Xiaomi’s ecosystem to maximize app exposure and drive engagement. Here’s the Overview of Xiaomi’s Ecosystem: SmartphonesKnown for its exten ..read more
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A Closer Look: Why Advertisers Use Fake Mobile Game Ads
App Samurai Blog
by Mark
1M ago
Have you ever found yourself clicking on a mobile game ad, expecting an exciting experience, only to realize that the game you downloaded doesn’t match the advertised content? Welcome to the world of fake mobile game ads, where deception and disappointment are everywhere. Let’s delve into the intricacies of these deceptive advertisements, examining their motivations, the different types, and what you need to know about them. Let’s dive in! What is a fake mobile game ad? What exactly constitutes a fake mobile game ad? These advertisements are designed to mislead users with exaggerated claims a ..read more
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Attribution Models in Mobile User Acquisition
App Samurai Blog
by Metehan
1M ago
When it comes to mobile marketing, where every click and tap matters and understanding your users’ journey might be similar to solving a complex puzzle. Attribution models lie at the heart of this puzzle – they are the key to unlocking insights into user behavior, optimizing marketing strategies, and ensuring app success. Let’s explore the nuances of mobile user acquisition attribution models together! Introduction to Attribution Models In mobile marketing, attribution models are the guiding light for app developers and marketers. But what exactly are attribution models? Simply put, they are ..read more
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Valentine’s Day App Marketing: 10 Tips That Actually Work
App Samurai Blog
by Metehan
1M ago
Valentine’s Day isn’t just about romance—it’s a golden opportunity for apps to shine. With February 14th just a few days away, it’s time to amplify your app marketing efforts to improve visibility and engagement. To help you make the most of Valentine’s Day marketing in 2024, we’ve compiled 10 actionable tips to boost your app’s presence- and bonus ones for mobile games! The following strategies are designed to capture your audience, whether you’re in eCommerce, social media, or lifestyle apps. Let’s explore how to make your app stand out this Valentine’s Day! First, let’s look at some data ..read more
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Media Mix Modeling in Mobile User Acquisition: A Comprehensive Guide
App Samurai Blog
by Jess
2M ago
As more and more platforms and channels become available for user acquisition, determining the most effective strategy becomes increasingly critical. This is where Media Mix Modeling (MMM) comes into play. MMM, a sophisticated analytical tool, has revolutionized how marketers approach media spending, making it a critical component in the toolkit of modern mobile marketing. In this blog post, we’ll demystify MMM, show how it can be used to attract mobile users and give a roadmap for leveraging it. Fundamentals of Media Mix Modeling In essence, media mix modeling is a quantitative method of ana ..read more
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What Is OEM & What Opportunities Does It Have for Mobile Marketers?
App Samurai Blog
by Christina
3M ago
OEMs (App Discovery) have gained popularity in recent years thanks to the native and premium placements offered to mobile marketers. In this blog post, we’ll explore OEMs, how they work, and why they are relevant to mobile marketers. Have a good read! What Is OEM? What is OEM Advertising?  The word OEM is an abbreviation and stands for “Original Equipment Manufacturer.” A company whose products are used in another company’s products sells the final product to users. Manufacturers can reduce costs by partnering with OEMs such as AppSamurai. OEM products cost less than marketing and a ..read more
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Go Beyond Traditional User Acquisition: OEMs for Mobile Games
App Samurai Blog
by Mark
3M ago
OEMs (App Discovery) are becoming more popular daily as the mobile marketing landscape constantly seeks out innovative ways to boost reach, engagement, and brand awareness. But what exactly are dynamic installs, and how do they offer an out-of-the-box growth solution for mobile games? Let’s take a look! App Discovery (OEM) is an intelligent approach to user acquisition. With App Discovery, mobile app developers can amplify their reach by placing their apps on the screens of precisely targeted users in devices like Samsung, Xiaomi, Oppo, Lenovo and more. App Discovery includes dynamic pre-inst ..read more
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5 Tips for a Holiday-Ready User Acquisition Strategy
App Samurai Blog
by Metehan
3M ago
1. Try reward-based models  Cconsider implementing reward-based models such as Rewarded Playtime and Rewarded Engagement (Offerwall). These models offer enticing rewards to users whether through their playtime or task completion. During holidays where shopping is at an all time, it’s important to craft a sense of urgency and motivating offers to lure players.  With Rewarded Playtime, as players invest more time in the game, their inclination to make in-app purchases increases. With the multi-reward structure of the offerwall,  players earn incremental rewards, boosting the stic ..read more
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Rewarded Playtime for Mobile Games: Extend Gameplay, Elevate LTV, and Boost Earnings
App Samurai Blog
by Thelma
4M ago
Developers in the dynamic field of mobile gaming are constantly looking for innovative strategies to captivate players and drive substantial revenue. AppSamurai’s Rewarded Playtime model, also known as Play-2-Earn, offers a multifaceted approach to extend gameplay, increase lifetime value (LTV), and improve earnings. Here’s how this revolutionary model turns players into champions while maximizing the growth of mobile games. What is Rewarded Playtime? Rewarded Playtime operates on a fundamental yet ingenious principle – rewarding players based on the time they invest in a game. Play-to-earn ..read more
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