The economy of love is back and in full swing. UK businesses are gearing up for another seasonal sales rush as couples, friends, and situation-ships look for the perfect way to celebrate. But in the age of fleeting glances and short attention spans, ghosting has started to become the norm for some business-to-consumer relationships. Maybe there was an initial spark with a promising first-time order, and then interest started to drop off. They stopped responding to your comms, and eventually, became distant, inactive, and disengaged. Stick with us as we unravel some top SMS marketing strategi ..read more

With 7.33 billion smart phone users across the globe (90.04% of the population), it’s no surprise that more and more retailers are increasing their investment in SMS marketing to promote and sell their products. Alongside its low-cost benefits, SMS firmly holds the lead with the highest open and click-through rates among all the marketing channels – so for retailers it offers the best ROI. At Text Marketer, we’ve done our homework, looking through hundreds of thousands of messages and tonnes of data, to pinpoint the best times in the day for retailers to send SMS marketing messages, along wi ..read more

It’s that time of year again when we’re all looking forward to a warming glass of mulled wine, and the smell of chestnuts roasting on an open fire. The holiday season is upon us, and businesses everywhere are focusing on the final push to meet campaign goals before peak trading season passes. With an average open and response rate of 98% and 45% respectively, according to Gartner’s report, bulk SMS is a great way to work smarter and not harder this festive season. If you’re looking for more ways to reach out to customers with a higher response rate, then using SMS to broadcast compelling mess ..read more

As we dive head first into the festive season, after another record-breaking Black Friday month, it’s an apt time to double down on your customer engagement strategies and make sure that your business is well-positioned to take on the holiday shopping demand. The rise of e-commerce giants, such as Amazon and eBay, presents significant competition for retailers, and convincing consumers to shop with your brand over a competitor’s is not an easy task. So what can we do to market our brand for success?  Be present with your target audience.  When it comes down to hitting the mark with ..read more

Black Friday is just around the corner and businesses – just like yours – are keen to make the most of it by nailing their Black Friday marketing campaigns.  SMS marketing is a really effective marketing tool, and if you’re not using it already, you should be. The average open rate for an SMS message is 98%, and 90% of text messages are read in less than 90 seconds of being delivered. With stats like that, it’s no surprise that SMS is a vital marketing communication channel! When used in the right way, SMS can really boost your Black Friday marketing promotion strategy, helping to expand ..read more

Halloween is creeping in, and Bonfire Night is right around the corner. These upcoming events are golden opportunities for UK retailers, especially when you consider the major shopping events like Black Friday, Christmas, and January sales that follow. Us Brits may not celebrate Halloween in the same way as our overseas cousins in the US, but the Halloween holidays are undoubtedly not to be missed by retailers across the UK. With Halloween spending in the UK expected to surpass £770 million in 2023, it’s time to consider how you can make the most of this growing opportunity with SMS marketing ..read more

With Black Friday fast approaching, consumers are feeling a frizz of excitement in anticipation for the Black Friday deals that will be available. This year many brands will be using SMS campaigns to cut through the competition and reach potential customers. If you have not used SMS marketing messages before, you might need some guidance on the best text messages to send. That’s where Text Marketer can help. Why use an SMS marketing campaign? SMS marketing can be used to drive growth and enhance the customer experience, all whilst streamlining your internal processes. Text messages are more p ..read more

The back to school rush is just around the corner, and we know how crucial this time of year is for many retailers. If you’re a marketer looking to maximise the impact of your activities during this time, then read on as we share some SMS tips to ensure success. Check that your website works and is updated As we all know, technical incidents occur at the most inopportune moment, so before sending out your text message that contains a link to a promotion, it’s best to ensure that your site is working as it should be, and everything is up to date. Segment your database The foundations of any gre ..read more

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