"This is not philanthropy. This should be a cost of doing business. It’s paying rent for our use of the planet."
Incase - A better experience through good design
by Jason Torrado
2y ago
[blog-marquee] Incase partners with 1% for the Planet [/blog-marquee] We’re proud to announce our partnership with 1% for the Planet. As a company, Incase has always been committed to pushing the boundaries of responsible design. Challenging what it means to create a better experience through good design and, now, we’re honored to say we’ve taken the next step in our journey. As a 1% for the Planet partner, we’re donating 1% of all global online sales to an environmentally-minded non-profit committed to doing the on-the-ground work it takes to protect our planet. [standout-image] [/standout-i ..read more
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Ideas Protected
Incase - A better experience through good design
by Jennifer Suarez
2y ago
[blog-marquee] Behind the scenes with Devin Carlson. [/blog-marquee] As a creative director, designer, entrepreneur, and restaurateur in Downtown Los Angeles, Devin Carlson is redefining the boundaries of what enduring, experience-driven design means. After years in the fashion and apparel industry, he’s now the co-proprietor of 9th St. Ramen—a futuristic, Blade Runner-inspired shop serving Japanese style ramen, natural wine, and sake—as well as the creative force behind Suplex, a design/build agency specializing in immersive, transportive environments meant to be visually consumed.   ..read more
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Transforming plastic waste into everyday products.
Incase - A better experience through good design
by Jennifer Suarez
2y ago
[blog-marquee] Incase x BIONIC [/blog-marquee] From the very start Incase has strived to deliver a better experience through good design. Over time that philosophy has evolved to include a commitment to responsible design initiatives. That includes creating some of our products from innovative fabrics consisting of sustainable, recyclable materials, generated by emission-saving production practices. Our BIONIC collection is a great example. Why? Because it’s our — and everyone’s — responsibility to do what we can to reduce our impact on the environment and make the planet a better place to liv ..read more
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Ideas Protected: A Studio Visit with Designer, Raul Diaz 
Incase - A better experience through good design
by Jennifer Suarez
2y ago
At the forefront of a creative renaissance, Raul Diaz is a self-described interdisciplinary creative, architect, designer, builder and businessman specializing in a modern, minimalistic aesthetic. You’ll often find him at KUARTO, a shop in Long Beach, Calif. he co-owns with his brother Diego. Besides its inventory, home goods, and apparel of the brothers’ own design, there’s a full-service coffee bar and on-site barber should you need a cold brew, a trim, or both.   [video-player autosound] https://www.youtube.com/watch?v=G1VOP4V_w9w&feature=youtu.be [/video-player autosound]   ..read more
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Designing the Incase x BIONIC Collection: with Kenji Okada
Incase - A better experience through good design
by Jennifer Suarez
2y ago
[blog-marquee] Interview by Carryology [/blog-marquee] Taylor Welden, Senior Editor of the influential online publication Carryology recently spent an afternoon with INCASE Design Director Kenji Okada to get his take on a variety of topics including the growing impact of sustainability on product design and what it was like being on the team that guided the recently launched INCASE x BIONIC Collection from inspiration to execution. Here’s what Kenji had to say :   [standout-image] [/standout-image] CARRYOLOGY: I’m stoked to be interviewing you and to get to know you. Can you tell me a li ..read more
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ICON Backpack: Behind the design.
Incase - A better experience through good design
by Jennifer Suarez
2y ago
[blog-marquee] How the ICON became iconic. [/blog-marquee] Since we released the ICON Backpack in 2014, it has not only been one of our bestsellers and most sought out by creatives all over the world, but it has also gone on to win covetable industry awards. Although we didn’t necessarily anticipate the gracious accolades, we did know that we were creating a backpack like no other, a signature backpack for our brand—an “icon” that truly represents a better experience through good design, and something we’re extremely proud of. The ICON Backpack is the ultimate tech-optimized, intentional carry ..read more
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The design ethos of our MacBook Hardshell.
Incase - A better experience through good design
by Jennifer Suarez
2y ago
[blog-marquee] Ideas are always worth protecting.  [/blog-marquee] We look to Apple as inspiration. And we maintain our design ethos to continue innovating. It’s exactly how we’ve evolved our original MacBook Hardshell since 2009. Because, first and foremost, we believe ideas are always worth protecting. By sharing the same values as Apple design and taking inspiration from the MacBook platform itself, we aim to provide robust protection. We keep true to the clean minimalism and attention to details. Always.   [standout-image] [/standout-image] "Ideas are always worth protectin ..read more
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A visit with ManvsMachine.
Incase - A better experience through good design
by Jennifer Suarez
2y ago
[blog-marquee] Glimpse the inner workings of this award-winning design and motion studio. [/blog-marquee] By simply skimming their Instagram, you’ll quickly learn that ManvsMachine—a multidimensional creative studio based in London and L.A.—is on the cutting edge of motion design. Their body of work is truly mind-blowing (see it @man.vs.machine), and their list of clients is just as impressive (Nike, Apple, Pepsi and Squarespace to name a few)—a list that’s a testament to their effective, innovative talent. As creatives ourselves, we’re fascinated with everything the MvsM team produces an ..read more
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Creation of the Kanso.
Incase - A better experience through good design
by Jennifer Suarez
2y ago
[blog-marquee] Behind the design: Origin. Inspiration. Details.  [/blog-marquee] To us, a bag is never just a bag. What is the meaning and influence behind the design? What is the solution it provides? How is it carried? We think deep when we concept a new bag, and we never include a feature that doesn’t serve a purpose when we create it. At the heart of the Kanso Convertible Brief is the specific design principles it was created upon. From the outset, our intention was to create a carry solution that focused on versatility and simplicity—two elements that seem to contradict one another ..read more
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Crafting the Envelope Sleeve in Denim.
Incase - A better experience through good design
by Jennifer Suarez
2y ago
[blog-marquee] We closely followed the creation of this Apple-exclusive. [/blog-marquee] We’re proud to share that we had the opportunity to design an exclusive denim MacBook sleeve for Apple. It was not only an incredible honor, but also a fantastic experience because we worked with Cone Denim—an authentic, innovative denim fabric supplier with an impressively long history (since 1891)— throughout the entire creation process. [standout-image] [/standout-image] The Envelope Sleeve in Denim is precisely crafted with the same hand techniques used to make your favorite jeans. From hand sanding a ..read more
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