Antavo Loyalty Marketing Blog - The Best in Loyalty News
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A blog about ecommerce marketing, building customer loyalty and tips and tricks about running successful reward programs.
Antavo Loyalty Marketing Blog - The Best in Loyalty News
1w ago
Founded in 1930 in Florence, Italy, LuisaViaRoma (LVR) is an iconic luxury fashion and lifestyle retailer. With its curated selection of inspired clothing, accessories, and home decor, the brand has garnered a global following of fashion enthusiasts and connoisseurs. LuisaViaRoma has been a valued client of Antavo since 2017 and has used Antavo’s ever-evolving loyalty program technology to power the brand’s loyalty program, LVR Privilege. This enduring partnership between two industry leaders has elevated the customer experience for the LuisaViaRoma loyalty program and highlighted the signific ..read more
Antavo Loyalty Marketing Blog - The Best in Loyalty News
3w ago
Have you ever thought about simply waving a magic wand and instantly solving all your problems when it comes to target audience segmentation and cost-effective campaigns? Well, we have good news and bad news. The bad news is that outside of Hogwarts, few magic wands exist. The good news is that you don’t actually need one. What you do need is a comprehensive understanding of your current and potential customers’ behavioral patterns to be able to create optimized experiences, increase engagement, and improve ROI. Keep reading to see how behavioral segmentation can help.
By the way, if you’re al ..read more
Antavo Loyalty Marketing Blog - The Best in Loyalty News
1M ago
“Customer loyalty” is one of those industry terms that needs no introduction. We all know what it means, we’ve heard it a thousand times in CRM meetings and seen it among the company KPIs. It’s the yellow-brick road that leads to customer retention. Yet occasionally it’s worth taking a step back and re-evaluating the things we take for granted. How does customer loyalty really work, and how can it be inspired? Is it based on rational or emotional decisions? Is it simply habit-building? And how does a loyalty program tie into it? Well, keep reading to find out!
If you’re interested in an in-dep ..read more
Antavo Loyalty Marketing Blog - The Best in Loyalty News
2M ago
Over the past few years, the market has seen many challenges, yet companies’ faith in loyal customers has never wavered. However, leaders face a more complex decision-making process than ever. Due to the ongoing economic downturn, they must analyze financial constraints, ROI potential, changing consumer behavior, competition, and sustainability factors for their loyalty programs. No matter whether you are launching a loyalty program for the first time or you have several revamps under your belt, a careful and strategic approach is a must.
If you wish to make the most out of this article, make ..read more
Antavo Loyalty Marketing Blog - The Best in Loyalty News
4M ago
Operated by consumer experience and loyalty marketing expert Global Poin Indonesia (GPI), GetPlus is the go-to coalition loyalty program in Indonesia, boosting over 500 in-store and online partners as well as more than 1 million members. Ever the innovator, the company sought to deliver a more engaging experience for members by switching to a more flexible loyalty technology platform. To do so, they partnered with Antavo due to their established mobile-first and coalition capabilities.
For a detailed analysis of how the GetPlus case study has been re-platformed using Antavo technology (and the ..read more
Antavo Loyalty Marketing Blog - The Best in Loyalty News
4M ago
At this point, you probably have heard about (and tried out) our Loyalty Program Genius AI, and you would like to find out how the industry’s smartest loyalty AI came to be.
We launched the Loyalty Program Genius AI because we wanted a GPT (Generative Pre-trained Transformers) for loyalty program managers, customer loyalty experts and product owners. This way they can have a true loyalty expert at their fingertips 24/7 for gathering professional insight and best practices around loyalty programs.
Think of it as a know-it-all who is your thinking buddy and brainstorming partner who knows all ab ..read more
Antavo Loyalty Marketing Blog - The Best in Loyalty News
5M ago
Retail, as we know it, is in a peculiar position. Stores are closing, D2C brands are rising, and it’s becoming harder and harder to take a piece of the pie. Still, there are opportunities in every situation. Retailers who think innovatively and know how to use existing strategies, such as loyalty programs in retail, will be the trendsetters of tomorrow. How? This article will provide you with precise pointers.
If you are looking for a deep-dive into the current and future landscape of the retail industry (and the role loyalty programs play in it), be sure to check out our joint webinar w ..read more
Antavo Loyalty Marketing Blog - The Best in Loyalty News
7M ago
In today’s dynamic business world, there is one guiding light that makes companies consider investments and innovations: the promise of a high return on investment (ROI). This is especially true for loyalty programs, which are a long-term investment. Nevertheless, it’s a myth that reward programs are cost centers. With a solid concept and powerful loyalty technology, you can easily turn rewards programs into a revenue center. However, let’s not put the cart before the horse: before you can review loyalty program ROI, first you need to calculate it — and that’s exactly what this article is abou ..read more
Antavo Loyalty Marketing Blog - The Best in Loyalty News
7M ago
I probably don’t have to introduce Adidas, the international retailer of sportswear and footwear for all ages. The brand is known for its distinctive and fashionable designs, which appeal to customers who prioritize style and trends. The company devotes equal attention to innovation and meeting customer needs, investing significant effort in researching and developing new footwear technologies. The same is true when it comes to the adiClub membership program, which includes exclusive benefits and an inclusive rewards system. See how their members can unlock the best of Adidas.
You can discover ..read more
Antavo Loyalty Marketing Blog - The Best in Loyalty News
7M ago
Do you ever wonder why you feel a sense of urgency to buy something when you know the offer won’t be available for long? This feeling often arises when scarcity tactics are at play behind the scenes.
People are naturally drawn to scarce items because they perceive them as more exclusive and valuable. This perception stems from their temporary nature or exclusivity to a select group of loyal customers. When time or resources are limited, customers are encouraged to make quicker purchase decisions, leaving less time for contemplation.
The Top 5 Scarcity Marketing Tactics
Below, we provide exampl ..read more