Business text messaging belongs in your organization’s content strategy whether you’re trying to engage customers or employees. This article details the three primary reasons why text messaging is so important and effective. #1 People Pay Attention to Text Messages An effective content strategy relies on content being published, delivered, consumed, and acted on. This is where SMS text messaging really shines. Text messages are sent immediately and read almost as fast with 90% read within 3 seconds. No other communication channel can top this read rate. In fact, research by the global tech ca ..read more

Digital.com, a leading independent review website for small business online tools, products, and services, has announced TextMarks among the best app marketing companies in Los Angeles, California for 2021. The top firms were evaluated based on industry focus, marketing services, and marketing process. TextMarks and other companies on the final list cover a wide range of industries so users can compare and make an informed and objective partnership decision. Experts at Digital.com recommend agencies that offer a wide range of marketing services, such as marketing strategy, social media market ..read more

Some US transit agencies allow riders to send a text to 41411 in order to receive next arrival information and/or service alerts. Here are rider instructions for how to do it. You need two pieces of information which you may find posted at the bus stop: The transit agency keyword (e.g. ACMEBUS) The bus stop number (e.g. 1234) Begin a text message to the short phone number: 41411 Using the keyword and bus stop number, create and send a text message (to 41411) that looks like this: ACMEBUS#1234 Message frequency may vary. Message and data rates may apply. Text STOP to cancel.Terms and pri ..read more

Thank you for your referrals to TextMarks in the month of September!  So many of you took advantage of our 4x promotion, we decided to bring it back for November! When you refer a friend or colleague who signs up for a paid TextMarks account* during the month of November 2021, we will reward each of you with your choice of a $200 Amazon gift card or a $200 credit to your TextMarks account. Simply let us know when you make a referral by emailing us at refer@textmarks.com. Include your friend or colleague’s name and organization. Once they are 3 months into their paid TextMarks account, we ..read more

Many people think of mobile marketing or internal communication when they think of business text messaging. But, SMS text messaging is a great research study tool as well. This article details why it’s an essential communication channel for delivering information to both study participants and research team members. #1 SMS Text Messaging is a Ubiquitous Communication Tool In order for a research study communication tool to be effective for participants and research team members, they need to have and be able to use the tool. This is where SMS text messaging really shines because everyone alre ..read more

Studies show SMS text message reminders help people maintain healthy habits. Interestingly, it doesn’t take too many weekly messages to positively influence people’s behavior as the three studies outlined below demonstrate. And while not everyone has a smartphone, most adults have at least a basic mobile phone, which is all it takes to receive SMS text messages.  SMS Text Message Reminders Help Young People Avoid Sunburn The University of Queensland’s Centre for Health Services Research found that text message reminders positively influenced the behavior of young adults at risk for skin ..read more

Employee engagement begins with inclusion, which means ensuring everyone benefits from your outreach efforts. Adding text messaging to your omnichannel employee communication strategy can help ensure this for a few reasons. Number one – almost everyone has a mobile phone with text messaging, and number two – people of all age groups prefer text over other communication channels. Here are some text messaging tips to help you get the maximum benefit out of your internal communications texting program. #1 Mix It Up Naturally, many of your messages will be important notifications like benefit ren ..read more

Text Messaging is a great communication tool for many industries, but for some it is essential. This is particularly true of the construction industry where schedules and safety may be impacted by a variety of factors with little to no notice. Group text messaging allows construction companies to broadcast up-to-the-minute, global crew alerts when minutes matter.  #1 Improve Overall Communications with Text Messaging An omnichannel approach to communication is critical because not everyone has or checks email, and phone calls are not always possible. Text messaging can bridge this gap be ..read more

There are times when organizations need to quickly get emergency notifications out to employees, students, or other stakeholders. Often the need arrives with little to no advance notice, such as when inclement weather strikes. In these situations, SMS is the ideal communication channel. Reason #1: Almost Everyone has a Mobile Phone A Pew Research Center study found that 97% of American adults have a mobile phone. And, not only do they have mobile phones, they use them. As we all know, people have their mobile phones with them all of the time. Also, people check their mobile phones frequently ..read more

Keeping a team on point, on track, and on time is difficult even when everyone is a time management superstar. Unforeseen events like service outages, illnesses, and even world events like Covid-19 can get in the way of a team’s productivity. But it becomes especially difficult to manage when one or more team members struggle with procrastination, distraction, or just plain laziness.  The behavior of these team members can impact everyone’s productivity because oftentimes one person’s work is dependent on another’s. So, it’s critical each team member learns to manage their time well. Not ..read more