Eloqua Form Design Editor – The Essentials
Marketing Cube Blog
by Derek Bell
1w ago
Eloqua Form Design Editor – The essentials Eloqua User Group Webinar | March 2024 Access the replay Photo by Ismael Paramo on Unsplash Overview It may surprise you, but we get super-excited about Eloqua forms. They are the entry point for much of your database growth & with the growing excitement around Gen AI & AI more broadly, the key to the high-quality data you will need. Why this topic? At the start of 2024, we asked subscribers what they would like to see more of at the Eloqua User Group each month. The Form Design Editor was the #1 response.  So, that’s what ..read more
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Tips to help you build more engaging and personalised newsletters
Marketing Cube Blog
by Derek Bell
1M ago
Are your newsletter campaigns serving the right content to the right people at the right time? This month we looked at enhancing the personalisation of your newsletter campaigns with a focus on your strategy to drive your segmentation and content plan. Access the replay Overview Newsletter campaigns are the mainstay for many digital marketers. There’s usually significant effort invested into the creation of content; however, we lose an opportunity to maximise that content if our focus is on a single, static email. Enter Eloqua’s design editors and multi-step campaigns. Why this t ..read more
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Your Oracle Eloqua questions answered
Marketing Cube Blog
by Derek Bell
2M ago
Eloqua Q&A Choose your own adventure Throw away the script folks, this Eloqua User Group episode went rogue! December Eloqua User Group | Americas Episode Access the replay Photo by Filip Mroz on Unsplash Overview This month we turned the agenda over to our subscribers & invited them to submit a question as they registered. We’ve listed some of the details below, however, watch the replay for the full explanations. Choose your own adventure, Eloqua Q&A The December Eloqua User Group provided an opportunity for subscribers to submit an Eloqua or Marketing Automation-rel ..read more
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87% of marketing leaders say email is critical to success.
Marketing Cube Blog
by Derek Bell
3M ago
“While 87% of marketing leaders say email is critical to their success, only 24% of email marketing programs are highly integrated into other marketing channels!” Insight from the 2023 Litmus State of Email Workflows report The team at Litmus does a great job each year to pull together their State of Email Workflows report. I find the insight they extract of significant value & helpful to the clients I work with. I’ve pulled together some key points from their 2023 report and expanded a few. About the this years State of Email Workflows report The team at Litmus has broken the report in ..read more
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Are you ready for the new year?
Marketing Cube Blog
by Derek Bell
4M ago
Are you ready for 2024? Marketing Automation tips for the holiday period. In November, live from Berlin we presented 5 tips to help you prepare for the new year & covered some housekeeping ideas to complete over the holiday period.  Access the replay Overview For some marketers, the December/January holiday period is a chance to take stock of the year & prepare for 2024. This includes a chance to review campaign performance throughout the year & to complete “data” housekeeping. Why this topic? For many Eloqua clients, especially those in a B2B environment, the ho ..read more
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Eloqua roadmap discussion with Stephen Streich at Oracle
Marketing Cube Blog
by Derek Bell
5M ago
Oracle Cloud World 2023 Stephen Streich GVP Product: Oracle Marketing October Eloqua User Group Webinar replay Access the replay Hero photo by Kevin Dunlap on Unsplash Overview Oracle CloudWorld 2023 was held at the Venetian Hotel in Las Vegas in September. 18,000+ Oracle clients, partners & team members attended sessions covering CX Marketing, Sales, Service and hardware.  For 20+ years organisations have strived for Sales & Marketing Alignment. Striech suggests it’s now time to squarely aim our efforts at Sales & marketing Unification Was marketing and sales ..read more
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Oracle announces cloud-based Generative AI for the enterprise
Marketing Cube Blog
by Derek Bell
6M ago
Oracle unveils cloud-based Generative AI service that will be embedded in its CX Cloud applications. New enterprise generative AI service helps organisations automate business processes, improve decision-making, and enhance customer experiences. Read the Oracle press release SOURCE: Press Release | Oracle CloudWorld, Las Vegas—September 19, 2023 Oracle CX Marketing Eloqua & Responsys Oracle’s Generative AI service will enable new Generative AI features to be embedded across Oracle’s Saas & CX applications, including Eloqua and other marketing platforms to help marketers ..read more
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Engage more of your audience with Eloqua AppCloud
Marketing Cube Blog
by Derek Bell
6M ago
Eloqua AppCloud Enhancing engagement in an omnichannel world September Eloqua User Group Webinar Access the replay Overview Just like “apps” you add to you smartphone, the Eloqua AppCloud contains hundreds of apps to help you easily connect with popular platforms like ON24, ZOOM, Facebook, Vidyard & others. Why this topic? Apps are usually looked at when a specific business or technical need arises and extensibility is needed. e.g. the technical requirement is beyond the core functionality of the platform. For example, you want to run Webinars – clearly, Eloqua is not a webinar ..read more
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Salesforce has announced no-cost access to Data Cloud
Marketing Cube Blog
by Derek Bell
6M ago
Salesforce’s Dreamforce event kicked off with news of its continued investment in generative AI & its Data Cloud solution. Salesforce announced its new Einstein 1 platform, which allows companies to connect any of their data to build low-code, AI-powered apps. Einstein 1 will give marketers a taste of how generative AI can fuel new CRM experiences. Salesforce is also making Data Cloud more accessible to customers. Customers with Salesforce CRM Enterprise or Enterprise Unlimited editions of Sales Cloud and Service Cloud will be granted access to Data Cloud, in addition to two Tableau cre ..read more
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Delivering MQLs to the sales team. Tips for Eloqua users
Marketing Cube Blog
by Derek Bell
7M ago
Connect Marketing & Sales with better quality Marketing Qualified Leads August Eloqua User Group WebinarEpisode 3 3 part seriesLead generation, capture & nurturing Access the replay Hero Photo by Clay Banks on Unsplash Overview The culmination of the lead generation & nurturing process is the delivery of marketing qualified leads (MQLs) to the sales team. In this episode, we explored lead scoring & other functional areas of Eloqua that can help you deliver higher-quality MQLs. Why this topic? Lead scoring and MQLs seemed to be the logical conclusion to a lead gene ..read more
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