How to Do Keyword Research for Accountants: A Beginner’s Guide
CPA Site Solutions Blog | Marketing Tips For Accounting Firms
by Sophorn Chhay
1w ago
With Google frequently changing its algorithm, one thing that remains a constant for accountants trying to grow their online presence with search engine optimization (SEO) is keyword research. We will break down keyword research in this beginner’s guide, showcasing its importance for your SEO strategy and how it can directly impact your accounting firm’s visibility […] The post How to Do Keyword Research for Accountants: A Beginner’s Guide first appeared on Marketing Tips For Accounting Firms | CPA Site Solutions Blog ..read more
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Comprehensive SEO Strategies for Accounting Professionals: How to Create an Effective Plan
CPA Site Solutions Blog | Marketing Tips For Accounting Firms
by Sophorn Chhay
1w ago
As accounting firms compete to attract new clients in an increasingly competitive market, getting in front of more prospective clients online is crucial, and search engine optimization (SEO) is cornerstone to achieving this based on something you can easily discover on your own. Most accounting firms (if not all) have a website. Yet some rank […] The post Comprehensive SEO Strategies for Accounting Professionals: How to Create an Effective Plan first appeared on Marketing Tips For Accounting Firms | CPA Site Solutions Blog ..read more
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Personalizing the User Experience for Tax Preparation Websites
CPA Site Solutions Blog | Marketing Tips For Accounting Firms
by Sophorn Chhay
2w ago
Personalizing your tax preparation website transforms the tax preparation process into a seamless, client-focused experience. It’s all about creating services that cater to individual needs and behaviors, from user-friendly website navigation to personalized content and email communications. It’s part of an overall web design strategy that elevates client satisfaction, encourages loyalty, and enhances the efficiency […] The post Personalizing the User Experience for Tax Preparation Websites first appeared on Marketing Tips For Accounting Firms | CPA Site Solutions Blog ..read more
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The Three Pillars of High-Converting Accounting Websites
CPA Site Solutions Blog | Marketing Tips For Accounting Firms
by Sophorn Chhay
1M ago
If you’ve ever walked into a retail store based its attractive window display, you fundamentally understand the subject (and importance) of accounting website conversion. Just as window displays are designed to convert people from passersby to in-store shoppers, your accounting website works best for your bottom line when it serves the same goal—converting website visitors […] The post The Three Pillars of High-Converting Accounting Websites first appeared on Marketing Tips For Accounting Firms | CPA Site Solutions Blog ..read more
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Automation Tools for Accountants: Improving Client Engagement and Communication for a More Efficient Accounting Office
CPA Site Solutions Blog | Marketing Tips For Accounting Firms
by Sophorn Chhay
8M ago
Client communications for accounting firms help drive client engagement and retention, which are naturally important to firm profitability. The challenge for busy firms is time to stay on top of client communications and efficiently manage it all. The issue of time and need for greater efficiency is why 86% of accounting firms expect technology to […] The post Automation Tools for Accountants: Improving Client Engagement and Communication for a More Efficient Accounting Office first appeared on Marketing Tips For Accounting Firms | CPA Site Solutions Blog ..read more
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Bookkeeping Marketing: 7 Ideas to Grow Your Business
CPA Site Solutions Blog | Marketing Tips For Accounting Firms
by Ryan Mendenhall
9M ago
Growing any small business is a challenge, but bookkeepers rely largely on word of mouth and client referrals, which can make starting from scratch a daunting task. By establishing an online presence, having a consistent bookkeeping marketing plan, and building professional partnerships, you can rapidly fill your appointment book. Why Bookkeeping Marketing Remains Important Though […] The post Bookkeeping Marketing: 7 Ideas to Grow Your Business first appeared on Marketing Tips For Accounting Firms | CPA Site Solutions Blog ..read more
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How to Create a Killer LinkedIn Ad for Accountants
CPA Site Solutions Blog | Marketing Tips For Accounting Firms
by Sophorn Chhay
10M ago
LinkedIn has dramatically grown since its modest beginnings in 2003 as a business-oriented social networking site. Today, LinkedIn’s features, audience, and reach are why almost half of businesses in the U.S. (48.8%) use LinkedIn as part of their marketing strategies to attract new clients and grow revenue, and why LinkedIn is the third most important […] The post How to Create a Killer LinkedIn Ad for Accountants first appeared on Marketing Tips For Accounting Firms | CPA Site Solutions Blog ..read more
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Facebook Ads for Tax Preparation Services
CPA Site Solutions Blog | Marketing Tips For Accounting Firms
by Sophorn Chhay
10M ago
With over 240 million users in the U.S. and nearly 3 billion active monthly users worldwide, Facebook remains the #1 social media platform on the planet. This means, Facebook ads remain an ideal way for accountants, bookkeepers, and other financial professionals to reach and land more clients during tax preparation season, either by using Facebook […] The post Facebook Ads for Tax Preparation Services first appeared on Marketing Tips For Accounting Firms | CPA Site Solutions Blog ..read more
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Using Stock Images in Accounting Website Designs
CPA Site Solutions Blog | Marketing Tips For Accounting Firms
by CPA Site Solutions
1y ago
Stock photography can significantly affect the effectiveness of CPA websites. For most people images have more impact than words and are therefore easier to recall. Colors, text sizes, and font styles in a photo can be manipulated in order to be enticing and memorable to a customer. Many people assume that accountants are dull so […] The post Using Stock Images in Accounting Website Designs first appeared on Marketing Tips For Accounting Firms | CPA Site Solutions Blog ..read more
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How to Add a Free Interactive Calculator to Your Website
CPA Site Solutions Blog | Marketing Tips For Accounting Firms
by CPA Site Solutions
1y ago
Do you want to give your website visitors a way to calculate something quickly and easily? If so, then you should add a free interactive calculator to your website. In this blog post, we will show you how to add a calculator to your website provided by CPA Site Solutions. How does a website calculator […] The post How to Add a Free Interactive Calculator to Your Website first appeared on Marketing Tips For Accounting Firms | CPA Site Solutions Blog ..read more
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