Mastering E-commerce email marketing Email marketing remains a powerful tool for e-commerce businesses to connect with their audience, drive sales, and build lasting relationships. However, the effectiveness of an email campaign depends on how well it’s planned and executed. Many e-commerce business owners inadvertently make mistakes that can hinder the success of their email marketing efforts. In this article, we’ll explore common pitfalls and offer practical solutions to help you optimise your e-commerce email campaigns. Table of Contents 1. The Permission Predicament: Building Trust from t ..read more

Like any other marketing activity, creating a successful email campaign for an e-commerce store requires a combination of strategy, tactics, and execution. Sending a random one off email ‘newsletter’ to your entire audience every now and then is not a good plan, and can do more harm than good.   Not to worry.  Help is at hand.   Here are 7 key steps you need to take to create successful email campaign that drives sales and customer engagement: Define the goals for your email marketing campaign (what does success look like)  Before you start sending emails, it’s es ..read more

The VAR moment A few weeks ago a VAR weekend in the Premier league. Newcastle United and West Ham United lost points due to incorrect decisions facilitated by technology (VAR).  A lot of people were annoyed.   ‘Experts’ started calling for the outright removal of VAR from football.   Talksport was buzzing with VAR outrage all weekend.  The Lion of Gosforth (Alan Shearer) was raging to millions on Match of the Day.   "VAR is not the problem, it's the people running it." @AlanShearer has made his thoughts on Newcastle's disallowed goal very clear #MOTD pi ..read more

Email marketing is a great tool to influence behaviour from your audience. Websand helps you create the segmentation options you need to identify people based on their spend behaviour or their profile or their marketing engagement. So that’s the data side of things covered, but to really nail down email marketing excellence you also need to get your marketing message right. Studying how to influence behaviour Luckily, people have been studying how to influence behaviour since age of the Greek Philosophers, the first being a rather clever chap called Protagoras. He believed that everything was ..read more

Lesson 1 – A review of Clubhouse Golf’s, 150th Open Campaign What is Better Email Saul? Better Email Saul is a series of videos where we randomly review an email that has landed in the inbox of our founder, Saul. The objective is to review the email based on ‘standard’ email marketing best practices, and provide some tips that will help you send better email marketing in the future. The emails are reviewed based on the tools available to anyone. Emails aren’t necessarily from Websand customers, it could be from anyone. In the case of the first entry, Saul is a subscriber and customer of Clubho ..read more

Why you need eCommerce Marketing Automation Are you running a small business? The chances are that you feel overwhelmed managing some tasks. According to the Alternative Board, more than 70% of small business owners feel overwhelmed with simple repetitive tasks.  This does not come as a surprise. Entrepreneurs often have a lot on their plates, ranging from managing sales to implementing marketing efforts and customer experience. The world of business is all about juggling multiple tasks. And while this may be understandable for good reasons, doing everything single handedly may not be sus ..read more

Do you have a separate strategy for marketing to your existing customers? You’ve probably got a marketing strategy for acquiring new customers, but do you have strategy for marketing to your existing customers. Now this might come as a little bit of a surprise, but marketers don’t seem to be as focused on marketing to their existing customers as they are to finding new ones. Some recent data from the US suggested that close to 50% of all venture capital raised was spent on Google or Facebook advertising. This makes sense, as when you are starting out, you need to find new customers to grow you ..read more

With the digital revolution, eCommerce has taken over as the world’s most popular way to shop. Unfortunately, that means that if your business is not already running an eCommerce store, you’re missing out on a huge opportunity. are one of the best ways to drive traffic and convert browsers into buyers for your online store. But with so many different email marketing services available today, how do you know which one is right for your needs? In this post, we will discuss some of the things you should consider when looking for an Email marketing service provider for your company.  But firs ..read more

The importance of Customer Retention Software It is an old adage in the world of business that retaining customers is more beneficial than attracting new customers. 61% of businesses cite customer retention as their biggest challenge, and this is why it is so important to make sure you improve the way you are able to retain customers as a business. And it is vitally important that you do as much as possible to utilise customer retention software in order to improve the way you run your company.  There are so many ideas that you need to try to factor in when you are looking to improve this ..read more

The starting point of any is data collection and one of the most used methods is the landing page. But this important point of data collection is often understated by marketers. The long term understanding of the landing pages used by your audience can help drive key decisions for your overall marketing strategy. That’s one of the reasons why the ‘source‘ of each profile update processed by Websand is a mandatory field. It’s important data. So let’s look at how you can understand more from this information, and the importance of the landing page signup form and those people that signed up usin ..read more