Three Things to Look For in a Marketing Automation Platform
Marketing Automation Partners Blog
by Gerald Baldino
3y ago
We are at a turning point in business, where automation is disrupting all areas of the enterprise. Every department is now using automation in some form or another, from sales to manufacturing. Now, marketers — who have long been underserved in this area — finally have the opportunity to leverage automation as well. Marketing automation platforms are making it possible to drive more sales, improve productivity and eliminate time waste. It’s important to realize, though, that not all marketing automation platforms offer the same level of quality or features. With this in mind, here are three th ..read more
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Is Your Company Spinning its Tires with HubSpot? Read This.
Marketing Automation Partners Blog
by Gerald Baldino
3y ago
It’s a problem that countless marketing departments are struggling with today: In an effort to streamline operations, many managers are investing in marketing automation platforms — only to get blindsided by the overwhelming amount of time and effort it takes to implement the system and start profiting. In many cases, marketing automation platforms are proving to be more trouble than they are worth. But this has little to do with the actual platforms, and everything to do with a lack of guidance and strategy. Simply put, most teams don’t know how to use these solutions! For this reason, there ..read more
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Automation: A Top Marketing Trend for 2017
Marketing Automation Partners Blog
by Gerald Baldino
3y ago
If you’re new to the concept of automation, then you may be wondering whether there is a place for it in your marketing department. Is anyone else actually using this new technology? Here’s something to consider: Just recently, next-gen automation was featured in a Forbes article as a top trend that B2B marketers need to know about in 2017. “A number of studies conducted by Aberdeen Group, Ovum, Marketing Sherpa, and others have revealed that the adoption of marketing automation technologies continues to be one of the fastest growing marketing trends today,” the article explains. “The next gen ..read more
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Top Reasons Why Email Marketing Strategies Fail
Marketing Automation Partners Blog
by Gerald Baldino
3y ago
Are you at your wit’s end tying to improve your company’s outbound email strategy? If so, you’re not alone. Email marketing may look easy, but it can be incredibly challenging. Here are some of the top reasons why email marketing strategies fail: Compatibility issues: What you see on your own screen when sending an email may not be what your reader sees. Images and blocks of text may shift places or disappear altogether, especially when being viewed over a mobile device. When this happens, even a great email could be overlooked as spam. Zero visibility: We’ve all been there: You spend a lon ..read more
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Basic #MarketingFail – Too Dumb Not To Share
Marketing Automation Partners Blog
by Jeff Dworkin
3y ago
When I first started blogging about Marketing Automation on my original blog site at www.ghostpoint.com,  I often posted with the hashtag #emailmarketingfail and #marketingautomationfail.   It was not hard to find examples of companies large and small making simple mistakes in their campaigns that should easily be avoided.  I even caught American Express pushing that SEND button too soon. Once I realized that these kinds of mistakes are very common, I curtailed posting about them.  Also,  I limited my comments to Digital Campaigns.  However, this one is just ..read more
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MONEYBALL – TRANSLATING MARKETING ANALYTICS INTO ACTION
Marketing Automation Partners Blog
by Jeff Dworkin
3y ago
As the regular baseball season moves along, many discussion have turned to why teams that were supposed to be winner aren’t winning. There is also the flipside, of why teams that were predicted to be losers are winning. These discussions always make me think of the movie Moneyball. We can take a lesson from Billy Beane in turning data into action in our marketing analytics. Identify The Real Key Performance Indicator The first step is to understand properly which metrics are actually indicative of performance. In other words, what are the things that should be measured and managed th ..read more
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B2B SaaS Sales requires a different approach
Marketing Automation Partners Blog
by Jeff Dworkin
3y ago
Marketing Automation for B2B SaaS Using Marketing Automation for B2B sales is not the same as it is for B2C.  Much of the emotional component that is part of the B2C customer journey is not relevant for the B2B sale. A B2B customer journey is driven much more by hard data and measurable results. It’s about information and dollars. I may be a bit jaded with my Northeastern upbringing, but I just don’t see a lot of opportunity to appeal to the smushy emotional center of a business person who is trying to determine the best way to spend their budget. This is further complicated for companies ..read more
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Three Signs It’s Time to Outsource Marketing Automation
Marketing Automation Partners Blog
by Gerald Baldino
3y ago
Awhile back, your team purchased a powerful automation program hoping it would streamline your B2B marketing campaigns.Now, you’re still tapping your fingers and waiting for the results to trickle in. But nothing has changed. We see this happen to businesses all the time. Administrators are finding out the hard way that marketing automation platforms come with hidden costs and complexities that can act as major barriers to success. If your company isn’t benefitting from its marketing automation platform, it could be time to outsource operations to a marketing automation as a service provider o ..read more
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Don’t Worry, You’ll Grow Into It
Marketing Automation Partners Blog
by Jeff Dworkin
3y ago
This was something we all heard from our moms when we were kids.  Whether you were inheriting something from an older sibling or cousin, our just trying to get a jump on next year by buying at the end of a season, this was always a common approach for stretching the family clothing budget.  However, as a strategy for purchasing a Marketing Automation package, it’s not such a good idea.  Over-buying a complex system with bunches of features you will never use is a sure way to burn your budget.  It can also doom your Marketing Automation implementation as you run out money be ..read more
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The Myth of AdWords, the Magic of #MarketingAutomation
Marketing Automation Partners Blog
by Jeff Dworkin
3y ago
With access to over 6 Billion users, AdWords is certainly one of the most target rich environments available to advertisers and marketers.  And since Google makes it so easy to get that first ad up and running, it seems like a can’t miss way to start acquiring leads.  There are so many tools to segment your audience, measure performance, and maximize effectiveness, it seems almost impossible NOT to have some success.  This is what I call the Myth of AdWords. The Myth of AdWords The world is littered with stories of companies that have wasted thousands (if not tens of thousands ..read more
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