Pinterest Does Away With Creator Rewards
TapInfluence | Influencer Marketing Automation
by TapInfluence Team
1y ago
Influencers on Pinterest recently lost a financial incentive. The platform ended its Creator Rewards program on Nov. 30, 2022.  Originally designed to increase pins around engaging elements, the program’s premise used monthly prompts — and cash bonuses — to inspire creators to post themed Idea Pins. The pilot program was launched only a year earlier, with the payment and criteria for creators changing as the beta phase evolved.  When the Creator Rewards program ended, Pinterest paid one-time bonuses to creators who participated in at least one reward goal in any of the three previous ..read more
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New Year Goals for Content Creators
TapInfluence | Influencer Marketing Automation
by TapInfluence Team
1y ago
New year, new you? Many people take New Year’s as an opportunity to set new goals and strive for new opportunities, and content creators are no different. This is the perfect time to evaluate, refine and decide on your strategy for 2023. Whether you’re an artist, influencer, photographer, designer, etc., these new year goals for content creators can help any creative get on track for an inspiring, goal-crushing year.  New year goals for content creators It’s always a good idea to write your goals down, whether in a journal or on a vision board. Having them in some kind of physical form is ..read more
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Social Media Couples to Follow
TapInfluence | Influencer Marketing Automation
by TapInfluence Team
1y ago
With the rise of social media, more and more couples are coming together to share their creativity and love with the public. Influencer couples are becoming popular not only with their followers but also with brands. This list includes the top social media couples to keep up with and potentially work with on a campaign. 10 top social media couples to follow Olivia and Alex Bowen  Olivia and Alex Bowen is one of the most popular social media couples to follow on Instagram. The couple immediately became popular after their appearances on the reality TV show “Love Island.” After the show, th ..read more
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Impact of Influencer Marketing on Consumer Behavior
TapInfluence | Influencer Marketing Automation
by TapInfluence Team
1y ago
Consumers are relying on recommendations and reviews from their favorite influencers to decide where to spend their money. Currently, brands are on track to spend billions of dollars on influencer marketing, and with good reason. Insider Intelligence forecasts that companies will spend $6.16 billion in 2023. So what’s behind the impact of influencer marketing on consumers? Impact of influencer marketing on consumer behavior Influencer marketing will continue to grow for several reasons.  The general public has developed a distrust of conventional ads, commercials, and celebrity endor ..read more
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Tips and Tools to Create a Product Demo Video
TapInfluence | Influencer Marketing Automation
by TapInfluence Team
1y ago
Looking for a way to reach more followers and grow your online presence authentically? Product demo videos are a powerful, mutually-beneficial marketing tool for influencers.  When you show your followers how to use the latest goodies or gadgets, you increase awareness for your product, brand, and social media channel.  Getting noticed by other brands also increases the chance of scoring paid partnerships.  Check out our tips to create an effective product demo and learn about some handy video-making tools you can use too. 1. Structure your video  A well-planned, polished d ..read more
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5 Tips You Can Learn From the Highest Paid Influencers
TapInfluence | Influencer Marketing Automation
by Marette Flora
1y ago
The most successful content creators can rack up quite an income. What can we learn from the highest-paid influencers? Some examples of these creators: Portuguese professional soccer player Cristiano Ronaldo tops the list of the world’s most successful influencers, with an estimated net worth of $115 million and 442 million Instagram followers. Ronaldo makes approximately $2.4 million per sponsored post.   Reality-star-turned-beauty-mogul Kylie Jenner has practically grown up on camera. With a net worth of $600 million, the entrepreneur’s 339 million Instagram followers help her earn ..read more
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Tips for Finding Content Creator Jobs
TapInfluence | Influencer Marketing Automation
by Marette Flora
1y ago
Content creators, whether freelance or in-house, are in high demand. And there’s no sign of that demand slowing down. Content creation covers a multitude of positions, titles and formats. In this article, we’ll go over the various types of content creation and how to go about finding those opportunities. Types of content creator jobs Influencers and ambassadors are usually content creators who want to monetize their personal brand. They may be life coaches, speakers or other creatives. You’ll likely be taking your own photos or videos, writing your own captions, and developing your own social ..read more
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Top Sports Influencers to Follow on TikTok
TapInfluence | Influencer Marketing Automation
by TapInfluence Team
1y ago
Professional athletes are some of the most interesting people to follow on social media When we see them compete, we don’t always get to see their personality and charisma. Luckily, TikTok offers creators an opportunity to connect with audiences all over the world. The following creators are some of the best in the world at showing us their charisma, insight or personality — that’s why their follower counts keep rising. Here are the top sports influencers on TikTok Rob Gronkowski Rob’s magnetic personality made him a must-watch during his playing days, and he’s carrying that persona into appea ..read more
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Influencers Benefit From Diversifying Social Media Platforms
TapInfluence | Influencer Marketing Automation
by Marette Flora
1y ago
As an influencer, which social channels do you use? Research shows Instagram is the most used platform for influencer marketing. Brands are expected to spend $2.23 million on Instagram influencer marketing this year, which is more than double its nearest rival, YouTube, according to Insider Intelligence. It’s easy to see why creators flock to Instagram, but with changing algorithms, evolving content strategies, and platforms like TikTok bursting onto the scene, influencers can’t rely solely on any platform. Influencers must diversify their social media presence and work to create a community i ..read more
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UGC Content Creators Sharing Their Favorite Products
TapInfluence | Influencer Marketing Automation
by Marette Flora
1y ago
User-generated content, also known as UGC, is a type of content marketing where the content is created by an unofficial representative of a brand, typically a customer. UGC, which can be pictures, videos, written reviews, podcasts and other forms, is becoming the preferred choice of influencer marketing because of the positive effects it has on engagement and conversion rates. According to Embedsocial, “79% of people say that UGC highly impacts their purchasing decisions.” The following UGC creators are showcasing their favorite products. UGC content creators to follow Erin Donahue Erin is a p ..read more
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