MWC 2023: Day 2: Smartphones
Smartphone Blog
by Neil Mawston
1y ago
It is day 2 (Monday) at Mobile World Congress in Barcelona, Spain. HONOR is the star launch of today. It pulled back the curtain on Magic5 Pro with a 6.8-inch screen, 50MP triple-camera, and Wi-Fi 7 for high-speed connectivity. It also showcased the Magic Vs foldable with a 7.9-inch bendy display and superlight gearless hinge in the middle. Both these 5G devices take the fight directly to Samsung Z Fold 4, Xiaomi 13 Pro, and Apple iPhone 14. Honor is a credible smartphone brand for Europe (provided it can avoid any future US sanctions). QUALCOMM wowed us with its Snapdragon 8 AI en ..read more
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HMD (Nokia) to Infuse Fresh Life into its Phones in Q4 2022
Smartphone Blog
by Manish Rawat
1y ago
HMD (Nokia) handset shipments continue to slide down; despite the decline in volumes, the estimated handset wholesale ASP was high, thanks to the larger smartphones mix out of total shipments in Q4 2022. The smartphone and featurephone shipment also dropped with the global handset decline. The company registered an annual decline in all regions except North America, where it posted a double-digit growth rate in the smartphone section thanks to the progress in the prepaid segment. HMD maintained its fourth largest vendor in Western Europe in Q4 2022 and continued to take advantage of OPPO’s pro ..read more
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In Q4 2022, Transsion Expands its Premium Offering
Smartphone Blog
by Manish Rawat
1y ago
Transsion’s handset shipments decreased by -19.3%, and its global smartphone and feature phone shipments went down annually in Q4 2022. This is the second consecutive time the Chinese brand saw the downturn trend in the smartphone segment, indicating the weakening demand of price-sensitive consumers in emerging markets amid higher inflation rates and price hikes. Transsion (Tecno, Itel, and Infinix combined) with a 6% market share, maintaining the rank of the 6th largest smartphone vendor globally. The estimated handset wholesale ASP went down YoY, reaching US$43. In detail ..read more
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OnePlus Made Progress in Brand Repositioning in Q4 2022
Smartphone Blog
by Yiwen Wu
1y ago
OPPO / OnePlus’ smartphone shipments dropped -18% YoY in Q4 2022. It is the fifth quarter in a row that the vendor posted annual decline. With 9% market share, OPPO / OnePlus maintained the fourth position in global smartphone market, after Apple, Samsung, and Xiaomi. Amid the strong headwinds, OnePlus made solid progress in brand repositioning this quarter. In November, at OnePlus’ 9-year anniversary event, the vendor announced the new target and the new strategy for OnePlus brand. There are three points worth pay attention:  Scale growth is the top priority for OnePlus, instead of prof ..read more
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Q4 '22: Honor: Shipments Down for Two Quarters in A Row
Smartphone Blog
by Peng Peng
1y ago
Honor smartphone shipments declined -4% YoY globally in Q4 2022, this is the two sequential quarters posting annual downwards track, but it still outperformed overall market which contracted -19% YoY. Honor launched many new products in Q4 2022, including Honor 80 series, X40 GT, Magic Vs and Vs Ultimate.  In our research on the latest Chinese online shopping festivals, we have recommended vendors to actively seek growth in gaming and foldable phone segments. It is no wonder Honor updated its foldable line-up and introduced two gaming phones 80 GT and X40 GT in this quarter ..read more
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Q4’22: Vivo: Volume, Value Steadily Decline
Smartphone Blog
by Rajeev Nair
1y ago
Vivo shipped 23.3 million smartphones for a market share of 7.9% in Q4 2022. It was the fifth largest vendor globally. Detailed analysis of its quarterly performance is available here from Wireless Smartphone Strategies (WSS). China and India continue to remain the key markets for Vivo. While it topped India smartphone market for the first time ever in Q4 2022, it was the third largest in China. What worked for it in the India market which on whole saw a sharp decline. The vendor was particularly aggressive in the Chinese market with product launches across multiple price tiers and segments. L ..read more
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OnePlus Aim to Build Up Own Hardware Ecosystem
Smartphone Blog
by Manish Rawat
1y ago
The Cloud 11 launch event was held on February 7 in India by OnePlus. It launched OnePlus 11 5G and 11R at the event; in addition to smartphones, OnePlus also unveiled smart TV, tablet, and other products aiming to build up its hardware ecosystem. OnePlus was founded in 2013 and has been integrated under the OPPO umbrella since Q3 2021. Initially focusing on smartphones, the brand has extended its product line-up to tablets, wearables, smartphone TV, and other products in recent years. OnePlus 11 5G shares most specs with OnePlus 11R, except the processor, camera features, body size, and displ ..read more
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Xiaomi’s Smartphone Shipments Tumbled in Q4 2022
Smartphone Blog
by Yiwen Wu
1y ago
Xiaomi posted a soft quarter in Q4 2022. The Chinese vendor shipped 33.2 million units of smartphones globally, down -26% YoY. It is the fourth consecutive quarter that the vendor posted annual decline. In addition to the mixed consumer demand, unfavourable economic conditions, and COVID-19 disruptions – the headwinds that the whole industry is facing, Xiaomi suffered greatly from inventory corrections which in turn dragged down its shipment performance significantly this quarter, especially in India and in China. Xiaomi lost its top position in India smartphone market, the first time ever in ..read more
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Apple iPhone Recorded Its Highest ASP Ever In Q4 2022
Smartphone Blog
by Abhilash Kumar
1y ago
TechInsights tracked Apple declined -11% YoY and shipped 71.1 million units of smartphones worldwide in Q4 2022. Reduced manufacturing capacity at Foxconn factories amid China’s zero COVID policy (after rapid rise in COVID case there) primarily drove this decline. However, Apple topped the global smartphone market with an impressive 24% share in Q4 2022, the highest fourth quarter smartphone market share ever for the company. Apple’s shipment performance slightly outperformed global smartphone market performance which declined -19% YoY for the quarter. We believe in order to combat the supply ..read more
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Q4 '22: Samsung: Profitability Sinks
Smartphone Blog
by Peng Peng
1y ago
Samsung's YoY smartphone shipment decreased in Q4 2022, yielding the volume champion to Apple this quarter. In 2022 full year, Samsung remained the marketshare leadership with a minor shipment fall. However, the Korean giant still outperformed the overall market, which was in a contraction status and faced strong headwinds such as economic slowdown and geopolitical tensions. The increased ASP could not offset the shipment fall in Q4 2022, as a result, Samsung's wholesale revenue dropped. Meanwhile, blaming to the price pressure from key components and inventory corrections, Samsung's op ..read more
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