Cracking the code: foreign SaaS ventures into China’s thriving digital arena
Daxue Consulting – Market Research China
by Ming
6h ago
Software as a Service (SaaS) presents a groundbreaking model of delivering software via subscription over the internet, eliminating the need for installation on customers’ hardware. This innovative approach has seen widespread success, significantly influencing business practices globally, including in China’s extensive market. Despite the ample potential for growth in China, foreign SaaS companies face a challenging environment marked by both vast opportunities and daunting obstacles. Download our China luxury market report Understanding the intricacies of one of the globe’s most dynamic dig ..read more
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Xiaomi uncovered: the strategic moves powering a global tech brand
Daxue Consulting – Market Research China
by Ming
6h ago
It took less than 5 years for Xiaomi to skyrocket from a nascent startup to a Chinese tech titan and global top-4 smartphone maker worldwide. Founded in 2010 by visionary Lei Jun, Xiaomi shattered the myth that high-quality technology is a privilege for the affluent. Championing the belief that premium tech should be accessible to all, Xiaomi launched affordable smartphones with top-notch hardware and built-in quality, able to displace offerings from rivaling giants like Apple and Samsung. Download our China luxury market report Xiaomi’s meteoric rise: a story of unprecedented growth Xiaomi’s ..read more
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Boao Hope City: trailblazing medical tourism in Hainan through preferential policies
Daxue Consulting – Market Research China
by Ming
1d ago
In the past, the medical tourism market in China primarily involved Chinese citizens traveling abroad for medical treatments. However, Hainan Province in South China has been actively boosting its medical sector, with a particular focus on the Hainan Boao Lecheng International Medical Tourism Pilot Zone (海南博鳌乐城国际医疗旅游先行区), also known as Boao Hope City. This initiative targets four key sectors: medical treatment, medical cosmetology, rehabilitation, and health promotion. The aim is to create a world-class medical tourism destination and medical technology innovation center by 2030. The rapid dev ..read more
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Charting the course: Chinese shoppers’ rising tide to Hainan’s duty-free shores
Daxue Consulting – Market Research China
by Ming
1d ago
As pandemic restrictions have come to an end, China’s affluent shoppers have started to return to traveling abroad and resume their luxury purchases. Domestically, Chinese shoppers are heading to Hainan for duty-free luxury shopping sessions. A report from Global Blue in 2023 revealed a strong sense of optimism among Chinese luxury travelers, with 90% of these shoppers wanting to restore or increase their pre-Covid shopping levels. However, Bloomberg analysts suggest that despite Chinese tourists’ willingness to resume their international travel, their overseas shopping volumes won’t be return ..read more
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“The surging demand for private pet care services during the Spring Festival”: Trending hashtag on Chinese social media
Daxue Consulting – Market Research China
by Ming
2d ago
As pet ownership continues to rise, the pet consumption market in China has experienced significant growth, reaching a scale of RMB 311.7 billion in 2022, marking an 85% increase compared to 2018. According to JD.com’s August 2023 report on the latest trends in China’s pet industry, over 70% of consumers purchasing pet-related products on JD Supermarket are individuals under 40 years old, with a notable surge in contributions from Generation Z. Geographically, nearly 70% of pet-related purchases were made by consumers in Tier 1 and Tier 2 cities. Download our report on Gen Z con ..read more
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A Foreign Firm’s Guide to Collaborating with Retail Distributors in China
Daxue Consulting – Market Research China
by Daxue_Writing
3d ago
In China, the retail distribution market is characterized by a fast-moving ecosystem, composed of a complex network that ties together different market players such as manufacturers, Chinese wholesale suppliers, trading companies, distributors, agents, and retailers. This network presents a landscape filled with untapped opportunities that many foreign companies are eager to discover and leverage for their international expansion. However, China’s vast domestic market, with its seemingly limitless potential, is also matched by the intensity of competition that engulfs both domestic and interna ..read more
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The growing strength of global and local brands: What is driving China’s eye makeup market
Daxue Consulting – Market Research China
by Ming
6d ago
Chinese beauty standards are constantly evolving, driving shifts in makeup trends that resonate with evolving tastes. Women are increasingly embracing and showcasing their unique beauty, propelling the continuous expansion of the beauty market. Forecasts suggest that the market size of China’s cosmetics industry in 2022 stood at approximately RMB 393.6 billion, with an anticipated growth of RMB 555.9 billion by 2027. As an essential part of beauty, eye makeup is also starting to receive more attention in the beauty market and has become the fastest-growing cosmetic category. In fact, China’s e ..read more
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Mascots in China: the Cultural Phenomenon Shaping Market, Screens and Hearts
Daxue Consulting – Market Research China
by Daxue_Writing
1w ago
In the bustling digital age, mascots in China have emerged as powerful cultural symbols, transcending mere marketing tools to become pervasive influencers in shaping both screens and hearts. From the quirky expressions of Loopy to the enduring appeal of the QQ penguin, these iconic figures not only captivate audiences but also serve as conduits of emotional resonance and communal identity. Why mascots are so popular in China? Localization and cultural adaptation One reason for the popularity of mascots in China is their ability to bridge cultural gaps and communicate complex ideas in a visuall ..read more
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China’s musical instruments market soars, fusing tradition with digital preservation
Daxue Consulting – Market Research China
by Matthieu David
1w ago
In recent years, the musical instrument market in China has experienced steady growth. As of 2023, the country had the biggest market worldwide, followed by India and the US, and reached a revenue of USD 9.2 billion (RMB 66 billion) in the same year, recording an 8% growth year-on-year. Almost half of the market’s revenue comes from spare parts and accessories; whereas instruments take the other part of the cake. Music has always played an important role in Chinese society, and more consumers are becoming interested in playing musical instruments, even the ancient ones. The government plays a ..read more
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Safety first: tech gadgets for kids in China – from smartwatches to nightlights
Daxue Consulting – Market Research China
by Ming
1w ago
In the ever-evolving realm of technology, the impact of tech gadgets on kids in China is becoming more noticeable. From the widespread adoption of smartwatches designed with safety features to the emergence of educational smartphones and interactive nightlights, children’s tech gadgets have evolved, shaping the digital experiences of the youth in the country. Download our China luxury market report The rise of children’s smartwatches in China: market trends, key players, and government initiatives Among the tech gadgets for kids in China, smartwatches have been becoming increasingly popular ..read more
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