Marjette Stark Elected President of Market Research Institute International (MRII) The Board of Directors of the Market Research Institute International (MRII) has announced that Marjette Stark will serve as President of the organization for 2022. Ms. Stark has served on the MRII Board of Directors since 2015. She has had a distinguished career in market research, including founding consultancy Stark Solutions in 2010 and holding senior positions with companies such as AOL, M/A/R/C Research, and Phoenix Marketing International. According to Ms. Stark: “MRII continues to offer the industry’s pr ..read more

MRII and the University of Georgia Release Updated Version of Qualitative Market Research Course September 23, 2021 San Francisco – The Market Research Institute International, in conjunction with the University of Georgia, has expanded its Qualitative Market Research Principles Express course to incorporate timely topics such as usability research, creating moderator guides, new advances in data gathering and analysis, and much more. The course covers the most cutting-edge applications in this burgeoning and critical element of the insights tool kit and incorporates the latest thinking and pr ..read more

By Arundati Dandapani It is sometimes difficult to navigate the “alphabet soup” of certificates, certifications, and associations in the market research field. To help us understand this landscape in Canada, we are pleased to publish this post by Arundati Dandapani. If you are a marketing researcher in Canada, or doing business in research with a Canadian firm, you may be familiar with the Canadian Research Insights Council (CRIC), the standard setting association for industry practitioners and the certification body it supports called the Certified Analytics and Insights Professionals of Cana ..read more

As part of a new series of blog posts, MRII has asked leaders in the market research and insights profession to contribute articles in their areas of expertise. First up: Bryan Orme, CEO of Sawtooth software, shares his insights on the best ways to measure consumers’ willingness to pay for new products and services. Better Willingness to Pay (WTP) in Conjoint Analysis by Bryan Orme, CEO, Sawtooth Software Conjoint analysis captures how buyers trade off features and prices, so estimating Willingness to Pay (WTP) seems like a natural byproduct of the analysis. However, traditional methods for es ..read more

Insights Association Launches Insights Association Certificates In January 2021, the Insights Association released the Insights Association Certificates to encourage market research professionals to acquire standardized market research education based on the Market Research Core Body of Knowledge (MRCBOK). What are Insights Association Certificates? The holder of an Insights Association Certificate (IAC) demonstrates an advanced level of expertise and dedication in the category of their choice. These certificates recognize your professional development, commitment to marketing research excelle ..read more

Amp-up your market research mastery and value via thesepathways to certification If you’re a football player, it’s the NFL. If you’re an actor, it’s the Oscar. It’s a top-tier level of achievement and distinction that marks you as exceptionally skillful and valuable in your field. For market researchers, it’s the four international pathways to certification offered by Market Research Institute International and the University of Georgia Center for Education after one completes the Principles of Market Research course. Empowering Pathways to Career Advancement By graduating from Principles of M ..read more

SARASOTA, FL, April 19, 2021 – MRII is pleased to announce the appointment of Stephen Kraus as Executive Director of the Institute, effective April 19, 2021. “Stephen’s experience, credentials, strong thought leadership capabilities and strong connections to education and learning will help the MRII achieve our important mission.” said Dan Coates, past president and search-committee chair. MRII is a non-profit educational institute devoted to fulfilling the essential educational needs of people worldwide in the marketing research profession. MRII provides a family of online courses in cooperat ..read more

Prestigious Award Covers Recipients’ Fees for Principles Express Courses SARASOTA, Florida – APRIL 01, 2021 – The Market Research Institute International announces that the application process for the first of 2021’s Reg Baker MRII Awards is now open. The popular awards program empowers market-research applicants three times per year by covering the fee for those interested in furthering their education through MRII’s industry-leading online courses. Application deadlines this year will be May 31, August 31, and December 31. Named in honor of the MRII’s past executive director and the first No ..read more

Flying back from the cancelled PAC 12 basketball tournament, last March there were two significant thoughts on my mind.  First, I was angry and concerned that pandemic driven shutdowns had dealt our core verticals of sports and travel a broadside hit that would leave them reeling.  Secondly, there was a desire to develop a continuous and forward looking consumer pulsing effort that could inform decision making by garnering a deeper dive into what it would take to get people “back to normal.”  What I didn’t anticipate was the duration of this effort and the journey that it has cr ..read more

The key to an effective agile research strategy is understanding when — and when not — to use an agile methodology. Agile research is one tool among many that are available to researchers. Before we can think about where agile fits in processes and toolkits, we need to define the most basic delineation of research approaches. Traditionally, research data is thought of in terms of being either quantitative or qualitative. Here’s how we’ll define those terms: Quantitative data is measured in numerical terms. In other words, this data is chiefly valuable in its quantity: such as how many people ..read more