If what Seth Godin said is true, then “content marketing is the only marketing left”. And that’s great news to all of the content marketers out there. Right now, businesses are jumping through hoops to outshine their competitors and get the attention on them. The world of content marketing has gotten complex. But when you strip away the complicated strategies, detailed data evaluations, automations, calendars and funnels, your audience just wants one thing; Interesting content that will add value to their lives. We’re all about thinking outside-of-the-box and quite often, we like to pretend ..read more

  It’s not what you say, but how you say it. You’ve probably heard that before, from your parents, your partner or your friends. It’s the old chestnut that never seems to get old! Just like any other situation in life, that notion is applied when it comes to content marketing. Content marketing is effectively the process of opening up the closest thing to a direct dialogue with your audience, and if you want to appeal to them personally, your business or brand will need to develop its own, unique and special tone of voice. Sure, the words written (or spoken) are important. But it’s the order ..read more

“I’ll be BACK” “Frankly my dear, I don’t give a damn” “It puts the lotion on its SKIN”   No doubt when reading these lines, you heard them in your head a certain way. More than a collection of mere words, these lines maintain a cultural heritage that has permeated through generations, still carrying their particular connotations many years after their debut. In fact, every time I meet someone called Adrienne I have to yell their name with a contorted face and my arms raised. The fact that you get that 42-year old ‘Rocky’ reference shows you’re part of the larger collective influenced by a uni ..read more

  Thanks to customers’ rising expectations, the digital landscape continues to change right in front of our eyes and with it, the once very simple customer journey grows into an even more complex beast. Brands now have to consider more channels and devices than ever before, but what does this mean for their content strategies? One word. Video. Unless you’ve been stranded on a tropical island for the last 5 years – in which case we don’t blame you – you have likely heard that by 202o video is estimated to account for 80% of all internet traffic. A number that’s only growing, FYI. A startling f ..read more

  We’re well into the month of October and oh, what a month it has been! We’ve seen amazing content hit us left right and centre, so we’re back with another blog post to immortalise our favourites!   Here are our top content masterpieces for the juicy month of October!   Always (Recycling), Coca Cola!   Coca-cola decided to add a UX component to their iconic logo ribbon, manipulated to point to nearby recycling stations in public locations.   They had their massive banners at a branded festival, participating bus stops and even at stations offering their popular beverages.   Say what you will ..read more

5 Couture Fashion Marketing Wins! When it comes to fashion, we love putting our best foot forward. Couture brands know exactly how to help us achieve just that. Wonderful companies full of potential are being birthed every moment, but there are few who can stand in the presence of legacy brands.   With the financial capacity to invest in larger than life marketing, here are some of our favourite fashion ads that are just as grandiose and bespoke as the garments they produce.   Burberry’s “Close Your Eyes and Think of Christmas” Campaign: While this one is from last year, it’s a classic none ..read more

When it comes to marketing, all the worlds a stage. You just have to make sure you’re putting on the right sort of performance for your audience. Software may not be deemed very sexy by most advertisers, but these 7 renowned brands have paved a way for their success; Changing the way people live AND think of software. So how do SAAS (software as a service) company put their best foot forward to increase sales AND retain customers? Check out these 8 SAAS marketing wins and how more SAAS companies can learn from their examples. HooteSuite: Relevance in Action Here’s a bit of light-hearted cont ..read more

Co founder – Maurizio! Get ready, because we’re about to roll up a series of killer marketing videos as part of our “King of Series” where we’ll cover the best and brightest brands. We’ll delve into their stories, success and share their insights on how they became the best of the best in the biz. The post Introducing the other half of the “King Content” kingdom. Maurizio! appeared first on King Content ..read more

When you think of Finance and Real Estate you likely picture designer suits, silver foxes and classy international lounges with the background sounds of clinking martini glasses.. Our mental wanderings aren’t completely detached from the truth. Both industries are old and have been around for ages, and sadly, so have their marketing methods. Traditional marketing has always been the way to go for legacy companies that have made their mark through “Mad-Men”-esque agencies and that’s been a great means of generating recognition for them, till now. Not at Since 2019 the real estate industry has ..read more