Reading Time: 9 minutes “Email branding is only about visuals.” This is one of the most common misconceptions about email marketing. While visuals are undeniably important in brand emails, effective email branding is about expressing and reinforcing a brand’s unique personality and values—and it can take place in multiple ways. Branding allows you to build a deeper and lasting connection with your audience, which is essential to driving loyalty and increasing revenue in today’s competitive digital marketing landscape. In this article, we’ll explore the concept of email branding, its benefits ..read more

Reading Time: 10 minutes Many people think they don’t need to consider their email format as long as the message is clear and concise. This misconception can harm your professional reputation and make your communication less effective. The reality is that email format is as important as its content. It’s crucial for any email, whether it’s a welcome email or a sales pitch. How you format an email can impact your engagement and response rates. In this article, we’ll use tips and best practices to guide you on how to format an email. We’ll also provide email format examples to get you started ..read more

Reading Time: 9 minutes Many would argue that BigCommerce is an unmatched solution for all ecommerce needs. This belief is understandable, given BigCommerce’s extensive features and popularity. However, the reality is different. There are numerous BigCommerce alternatives that offer unique benefits. These alternatives to BigCommerce are more than just competitors, they can be the better choice for specific business requirements. In this article, we share eight top BigCommerce alternatives. Explore the list carefully and find the best option that suits your needs. Elevate your marketing strate ..read more

Reading Time: 8 minutes Many business owners and marketers believe that putting together a relevant subject line and an email body is enough to run a successful email marketing campaign. While these elements form the foundation of a good marketing or business email, a well-crafted one consists of several other essential parts. Statista shows that there are over 4 billion daily email users worldwide, many of whom are marketers. This number underscores the widespread importance of email marketing in the business landscape. However, the key to maintaining a competitive edge as a marketer is to cr ..read more

Reading Time: 15 minutes Some people believe that with so many events and holidays throughout the year, selecting the most relevant ones for subscribers is simply overwhelming.They think the safest bet is to stick to significant marketing days like Black Friday and Cyber Monday. But while the major winter holidays drive sales, limiting campaigns to only these dates misses opportunities. Savvy brands don’t just default to the most mainstream events. They use a marketing calendar to identify lesser-known holidays aligned with their niche. You tap into fresh, engaging narratives by diversifying y ..read more

Reading Time: 8 minutes So, you’ve successfully built a robust emailing list for your growing business? Great!  What’s next? Focus on adding more people to the email list because once a subscriber, always a customer, right? Wrong! While building a solid email list is essential, acquiring new subscribers and converting them doesn’t automatically make them long-term customers.  Instead, you have to nurture them throughout your relationship with them through a lifecycle email marketing approach. This involves carefully engaging with them at every stage—from first finding out about your ..read more

Reading Time: 9 minutes A common myth about starting a t-shirt business is that creativity and a niche market are all you need.  The reality is that you need a lot more than that to sustain and grow your business. You need a solid plan, effective strategies, a clear roadmap, and the right tools. That’s why we created this article, to help you learn how to start a t-shirt business in 2024.  We’ll share how to source quality materials, build your store, and market your brand. We’ll also give you tips on how to avoid common pitfalls and succeed in this competitive industry. Unleash pow ..read more

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts.  While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Instead, you can build customer retention by nurturing solid relationships through: Excellent customer service Personalized interactions Attractive incentives In this article, we’ll look at effective strategies you can use to drive more repeat purchases for your business. Use Omnisend’s powerful email and SMS marketing to create a superior customer ..read more

Reading Time: 14 minutes Worried that website building can be too technical and overwhelming, or requires learning how to code?  Then we’ve got good news: creating an online store doesn’t have to be complex or time-consuming anymore.  Today’s ecommerce website builders require no coding or design skills, so are perfect for beginners.  And with most businesses  gearing towards offering a digital-first shopping experience to their customers, websites are a crucial part of every marketing strategy.  So in this guide, we’ll show how to make a website from scratch and boost ..read more

Reading Time: 7 minutes It’s a common myth that cross-selling and upselling are pushy marketing tactics used to trick customers into spending more.  When used right, these strategies can enhance customer experience and build long-term relationships. The key is to have the customer’s interests in mind. By providing value, you can create a memorable shopping experience for your customers. The added revenue will then come as a result. This article discusses upselling vs. cross-selling in detail. It outlines their key differences, best practices, and how to implement them. Automate your cros ..read more