As a Commercial Manager for Maxemail at Xtremepush for almost 6 years, you can imagine I have built up some very good relationships over the years.  I am regularly in touch with our customers to understand their needs and work with them to put together a new agreement for their forthcoming contract term.   Whilst it goes without saying that our customers have a dedicated Account Manager who is in direct contact on a more regular basis than myself, my conversations with our customers are different to the ones that the Account Managers are having, which are more day-to-day and strateg ..read more

Xtremepush will be exhibiting at the Ecommerce & Technology For Marketers Event in London towards the end of September. This will be the first event where Xtremepush will be showcasing both their Multi-Channel Marketing Solution and their Email Marketing Platform, Maxemail, that was acquired earlier in 2018. This must-attend event has a plethora of technology on show and is the perfect location for Xtremepush to highlight their platforms and expertise in multi-channel engagement and analytics to the 12,000 attendees. Our team will be discussing Web Engagement via Web Push Notifications, In ..read more

We have all abandoned a basket at some point during the checkout process. And undoubtedly there will be lots of reasons why this will have occurred. As a business, simply ignoring shopping cart abandonment is not the smartest move. There is a way that can help online brands reduce or reactivate abandoned baskets using automated email marketing campaigns to remind and entice the subscriber to returning to complete the order. Introducing these campaigns to your marketing strategy will enable brands to reduce shopping cart abandonment and help drive revenue.   Before implementing a basket a ..read more

What a week it has been. The world cup is in full swing now all of the group games played at time of writing. And it isn’t just the World Cup that has had our attention this week. As most of you will know, Emailcenter was acquired by Xtremepush earlier this year, and one of the aims as part of this acquisition was to align the two businesses into one, allowing us to increase our product offering to clients and the wider market. The brand change is now complete and Emailcenter is now known as Xtremepush. This news is incredibly exciting for the whole of Xtremepush as together we have the platf ..read more

Continuing our Multi-Channel series, this week we look at analytics for web and app and how brands can utilise them across all of their engagement channels. Knowledge is power! But how much do you actually understand about your market, your customers and their behaviour? You probably have a good idea, but is it backed up by actual statistics and results, or do you just run by your gut? Exploiting the analytical data from the places you engage with your clients will enable you to build a true picture of the customer journey and identify key drop-off points. This will allow brands to amend their ..read more

Following on from last weeks blog on Web Engagement in our Multi-Channel Engagement series, this week we will focus on Mobile Engagement. As previously mentioned in our Web Engagement blog, getting your message heard is more of a challenge when everyone is shouting at the same time, about the same things. Utilising all engagement channels effectively will allow you to communicate with your users at the most beneficial time. What is a Mobile Engagement Solution? A mobile engagement solution allows enterprises to directly engage users who have downloaded their app. Mobile engagement channels inc ..read more

It has been a really exciting start to the year for us. After the acquisition by Xtremepush, we have been immersing ourselves into the multichannel universe and what solutions we can offer. What are the benefits of Multi-channel marketing? Getting your message out and heard is more challenging when everyone is shouting at the same time about the same things. So if you can start to harness the power of your website, app and social networks, along with mobile and email, together they can produce a incredibly successful marketing campaign. So what multi-channel marketing can we offer? Now along w ..read more

Over the last year, like many of you, we have been understanding the impact of the General Data Protection Regulation, due to come into force on 25th May 2018. This document is to give you an outline of what initiatives we have progressed and put in place, or will be in place by the given date. Internal Project Team We established a GDPR project team from staff across the company to provide a variety of experience and skills. This team have been involved in reviewing our internal processes and practices, identifying areas needing change or improvement to meet the project scope. To enhance our ..read more

Many businesses tend to focus their efforts on new customer promotions, but don’t forget that your long-term customers would also like something in return for their loyalty. It can be more costly to acquire new customers, so look after your existing ones to reduce acquisition costs. “Remember, research would suggest that it costs 6-7 times more to acquire new customers than retaining existing ones…” Source Loyalty programmes give businesses a competitive edge and improve customer satisfaction. Examples Reward status notifications Monthly reward statements Repeat order and recommendation ema ..read more

Recently I was at the Marketing Expo in London and was in a conversation with a marketing agency about the pain of managing all of their client’s email marketing campaigns in their current platform. They are working with over 50 clients who are individually using different platforms to send their marketing campaign. This is causing a real headache for the Account Managers as they have to deal with lots of systems and athe slight differences in each of them. Our conversation was initially around how well our platform works for agencies, with the ability to have multiple clients under one agenc ..read more