One of our Digital Ready coaches asked the question today in our chat group - “does anyone have a simple guide to help people take photos cheaply and effectively?” I sprang into action remembering the highly effective workshop I ran with Natalie Mendham and so set about updating it for 2020. Turns out nothing much has changed and so I am giving you the presentation we used. Please don’t copy and broadcast it to the world - just use it for your own benefit. It’s a simple guide from a gorgeous photographer and a storytelling marketer. We hope you find it useful. Download the Presentation Here ..read more

Need some iso inspo? If you have exhausted your resources and need some fresh inspiration, I have compiled a little survival guide to keep you entertained this weekend. Suitable for a variety of ages and interests, its a Dandy list thats part style, art, self care with a healthy dose of Irish humour. There’s a little nod to some worky stuff because the good people at Ampjar are offering you free access until June and a list of podcasts and TV series to indulge in (if you’re like me and enjoy a good murder mystery or cultural insight drama). Click and enjoy It’s self explanatory - click on the ..read more

From left, Greg Ray LFPRIA, Jacquie Ray MPRIA and Romany Brodribb MPRIA I have been lucky enough to work with PR Consultant Romany Brodribb and the Timmins Ray team on Festival of Voices and we often discuss communication, emotional intelligence and the power of connection. Timmins Ray Public Relations is a Hobart-based firm specialising in strategic communication, crisis and issues management. Over the past weeks - and in quickly evolving circumstances - Greg, Jacquie and their team have been providing its diverse client base with specialist advice to assist them in navigating the ..read more

Hello friends, This week I was heading off on a road trip around Tasmania to present this workshop, but COVID-19 decided it wasn’t to be. So the efficient folk at the Digital Ready Program quickly pivoted to make sure we could provide you with the same helpful advice in time for my scheduled workshops. So yesterday we filmed with the incredible Andy from Double See Media who literally moved mountains to get this video ready. Huge thanks to him! In this video, exercises are included to help you plan your content and stay connected In this session we look at what finding clarity is so important ..read more

Image @ABCHobart We all seem to spend a lot of time gazing at our phones and tablets - and our children too. What are some of the ways we can stop this happening - and why is that even important? I spoke to ABC Breakfast's Ryk Goddard about this, (click the image to listen) and about how I manage my children's expectations about online time. I have added a few more ideas to help us stay focused and practice some new behaviours in 2020. It’s time to tak ..read more

Image Artem Beliaikin My inbox and newsfeeds today are billowing with Black Friday offers, special deals and limited, ‘biggest ever sales’. As a consumer and business owner, I’m curious as to whether this annual event is friend or foe? What I’m observing is a lot of readers commenting on mass consumerism and the tidal wave of this US-born sales strategy to Australian shores. For the most, these comments appear to lean more towards the negative. However, is this my selective hearing and unconscious bias towards my dislike for hyper sellin ..read more

Image by alexandra avelar Have you planned your next camping trip yet? For many Tasmanians, summer is incomplete without a few days by the beach, the promise of sandy sheets and possum-ravished rations adding to that wonderful sense of freedom and relaxation. What if you planned your trip but on arrival forgot the food, your blow-up mattress springing a leak bang on sunset and you forget the repair kit? One moment you’re ready to relax, the next minute….. What if you got a second chance and sat down with a list before you left home. Mayb ..read more

This morning I spoke to Ryk Goddard at ABC Radio Hobart about the latest change to our Facebook experience. This week, the social media Titan announced the removal of likes counts , video views or reactions on social media posts. Before you gasp and panic, the author of posts can still access the data but it’s not going to be available to readers. To listen skip to 1:02:00 So why has this happene ..read more

Matthieu Venot One topic that is constantly set to repeat at our Digital Ready sessions is planning. Whether it's a one-on-one session or group workshop, the art of planning your socials, when done well, can be the difference between success and failure. When you sit down to brainstorm your content ideas, it's important to set your goals, build timeframes and incorporate them into your overall marketing structure. We build our content strategy on our social media calendar.What is a social media calendar? A social media calendar can be us ..read more