Tulane Social Media Blog
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This is the blog of the Tulane Social and Online Marketing Course (MKTG4250). This blog is meant for purely educational purposes, and in no way reflects the views of the university.
Tulane Social Media Blog
3y ago
https://www.socialmediatoday.com/news/6-great-social-media-campaigns-to-inspire-your-2018-marketing-strategy/512223/
After just finishing our final project on social media campaigns, this was an interesting article to see about some of the best campaigns in 2017. The article explains why they were successful and how they generated a response ..read more
Https://digitalmarketinginstitute.com/blog/2017-4-4-the-5-best-social-media-campaigns-of-2017-so-far
Tulane Social Media Blog
3y ago
When working on our final project, I came across this article. These 5 social media campaigns were extremely effective and reached a huge audience, some are still talked about today. I think that all of these campaigns struck some emotion, whether being funny, kind, or about something you love, which is what made them go viral. In order for a campaign to succeed, it must have a meaning behind it that hits the average person’s heart in some way or another ..read more
Tulane Social Media Blog
3y ago
I found this article to be really interesting. As quoted in the article, “If you’re really smart with it, you can build an audience that’s so captive and loves you and loves everything you do and buys everything you sell.” I completely agree with this statement. I personally follow so many people that have become famous through being creative and building an audience on social media, whether its with their kids, business, etc. This specific entrepreneur uses the tactic of posting 5 or 6 fun posts for every 1 product post, so that she is not too aggressive ..read more
Tulane Social Media Blog
3y ago
https://www.forbes.com/sites/jaysondemers/2017/05/17/5-common-unethical-marketing-practices-are-you-guilty/2/#2482ddbb8de6
Something that struck me in this class is our discussion on marketing as it relates to ethics. We college students live in a fascinating time where marketers and companies have reaches and capabilities beyond our wildest imaginations. How would you know that a woman is pregnant just based on her internet searches? Would it then be ethical to go ahead and take that info to advertise certain items to make a profit? While I could go on endlessly about this topic I just wanted ..read more
Tulane Social Media Blog
3y ago
I thought this article went perfectly with our discussion of Twitter in class. It is hard to say whether or not Twitter will or will not exist in the future, but I think this article does a pretty good job of detailing the pros and cons of Twitter. It is interesting to note that many brands do not consider Twitter to be as “sexy” as Instagram or Snapchat. Twitter does not create social media “stars” and its advertising does not bring in as much revenue as other social media platforms ..read more
Tulane Social Media Blog
3y ago
https://www.cnbc.com/2014/10/02/11-predictions-on-the-future-of-social-media.html
As the semester comes to an end, I find it fascinating to look into the future of social media. This article, “11 Predictions on the future of Social Media” is a constant reminder to me that our lives were not centered around constant streaming services and that there was once life without social media. To many, this is a crazy thought. The most fascinating part of this article to me was that experts believe that in years to come, social media will be integrated into every single aspect of our lives and that we w ..read more
Tulane Social Media Blog
3y ago
https://digitalmarketinginstitute.com/the-insider/14-06-17-7-of-the-most-impactful-digital-campaigns-of-2017
This semester we have talked a lot about what makes a video go viral. These digital campaigns have all gone viral and made an impact on society in 2017. My favorite one of these campaigns is the Heineken social issues video (second one in the article). Heineken shows consumers that it is okay to have differences from one another, and it is still possible to get along. 2017 has been a year full of hatred amongst strangers and people who are different from one another. So many men and wom ..read more
Tulane Social Media Blog
3y ago
We recently talked about ethics in online marketing. One of the issues that we did not touch in depth was marketing to children. I find this topic interesting because it is a grey area, not only in online marketing but marketing in general. Are rules enough to control potential adverse marketing to children or should companies stop marketing to children at all? There are certain formal rules as the ones created by the Children’s Online Protection Act that aim to protect children in this realm. From my perspective, even if these rules seem to be useful for creating a more ethical behavior in ma ..read more
Tulane Social Media Blog
3y ago
https://www.nbcnews.com/nightly-news/video/hackers-make-student-data-public-in-escalating-demands-for-ransom-1096881219949
With the increasing amount of information that is made accessible online or digitized, the more exposures individuals have to attacks such as these at this small school in Montana. Although this can be framed as a “small scale” attack, it is quite horrific. I can only imagine what would happen if the data of Tulane students was made public in this manner. These problems never seem real until you become apart of them, and I think that is very unfortunate. Really makes you t ..read more
Tulane Social Media Blog
3y ago
https://www.entrepreneur.com/article/300813
This article talks about a number of different social media trends that will impact users in 2018. It suggests that features like video streaming and virtual reality will be developed, brands will utilize the newer forms of social media more, like Instagram and Snapchat, since the new user target will be Gen Z and this where this generation spends the most time. I thought this article was very interesting to learn about social media updates and to see where it could be headed next year ..read more