Will TikTok Be Banned In The US?
The Keyhole Blog
by Sweta Panigrahi
2d ago
Latest Social Media Updates  1. The US Congress is considering a bill that could bring a TikTok ban! If passed, the parent company of TikTok, ByteDance, will be forced to sell it within 180 days or face a ban. 2. Instagram is testing a feature called Spins that allows users to remix Reels. In every spin, the user will reach newer audiences. 3. TikTok is reportedly working on a new app called TikTok Photos. The team introduced a “photo mode” for still images within the main app, indicating a change in their interests. HIGHLIGHT And in the X verse, Elon is brewing some ..read more
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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture
The Keyhole Blog
by Sweta Panigrahi
2d ago
Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales. The classic LEGO bricks we’re all familiar with were invented in 1949. Astonishingly, new brick sets made today are still compatible with the older ones. Everything LEGO creates can be ‘fit’ to everything else that’s LEGO.  Even with each new fantastic LEGO iteration released, the fundamental building blocks stay the same. Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strate ..read more
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Airbnb Social Media Strategy: Sharing Stories, Building Community
The Keyhole Blog
by Sweta Panigrahi
4d ago
Be it a vacation with your friends or a staycation to escape the everyday hustle and bustle, you may have found yourself exploring Airbnb’s affordable and convenient homestays.  So, how did the vacation rental marketplace become a trailblazer in the hospitality industry? By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community.  Founded in 2008, Airbnb struggled to build trust in its unique business model initially. The general public was naturally skeptical of letting strangers share their homes.  But today ..read more
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15 Important YouTube Metrics For Saas Brand Monitoring & Customer Retention
The Keyhole Blog
by Sweta Panigrahi
6d ago
YouTube has incredible potential for SaaS brands, with a scope of leveraging it for better reach and engagement. Videos, in general, play a major role in making a purchase decision. This may be why 83% of people acknowledge that a demo video helps them decide to purchase. It has the force that drives brand awareness, engagement, and customer retention. But what is the point of creating such videos if you don’t leverage the analytics by tracking them? Leveraging YouTube means using the data available to improve your SaaS customer retention and acquisition strategies. By analytics, we don’t mean ..read more
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10 Tips On How To Do In-Depth LinkedIn Audit
The Keyhole Blog
by Sweta Panigrahi
6d ago
LinkedIn is one of the fastest-growing social media platforms for professionals. You can leverage the platform to connect with like-minded people and grow your network. A common misconception is that LinkedIn is just a job-hunting portal for professionals and a platform for businesses to connect with fresh talent. That is just a single use case, as the platform also helps businesses showcase their respective solutions and score quality leads. However, to leverage the platform in an optimal way and get the best results, you need to devise a powerful strategy. And that requires you to conduct an ..read more
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6 Facebook Analytics Hacks For Digital Marketing Agencies
The Keyhole Blog
by Sweta Panigrahi
6d ago
Facebook houses 3.4 billion users as we speak. Out of these 71% are Gen Z and 77% are millennials – generally our top choices for customers. This means no matter which business we cater to, our audience is present on Facebook. Given this, it would be hard to perform targeted marketing with just basic analytics. What would be helpful though are learning some hacks and handy analytics tips to nail every marketing campaign on Facebook.  We’re not one to gatekeep–so in this post, we’re sharing our favorite Facebook analytics hacks for digital marketing agencies so they measure and conquer the ..read more
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Nestle’s Social Media Strategy: Brewing Online Engagement With Consistency
The Keyhole Blog
by Sweta Panigrahi
1w ago
With USD 98 billion in sales, Nestlé is the largest food and beverage company worldwide. This publicly-held conglomerate has kept its top spot for over 10 years now. It’s a testament to how successful the company has been. The Swiss giant has consistently maintained high standards, ran revolutionary marketing campaigns, and become a household name. Nestlé’s marketing strategy for products has always been strong. For example, if you see or hear the words ‘Have a break’, chances are you’ll automatically complete the slogan in your head: ‘Have a KitKat’!  Today, Nestlé has a strong presence ..read more
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What’s The 50-Part Series On TikTok?
The Keyhole Blog
by Sweta Panigrahi
2w ago
Latest Social Media Updates  1. LinkedIn is introducing a new algorithm change that could increase the reach of your best posts. The suggested posts will display selected content to hyper-targeted audience for months or even years. 2. Guess who’s the reigning champion of streaming platforms in the US? For consecutive 12 months! Yes, Nielsen just confirmed that it’s none other than our beloved YouTube. 3. Meta is shaking things up with cross-posting between Facebook and Threads. Time will tell if this honest attempt at igniting engagement will be worthwhile o ..read more
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How To Become An Instagram Influencer: 13 Tips For Beginners
The Keyhole Blog
by Keyhole
2w ago
Instagram influencers get paid to channel their creativity and post beautiful photos. Not to mention the free goodies and extra perks that come with holding an influential status on social media. With all this considered, it’s no surprise that you want to join the ranks of famous Instagram influencers and start making money as a creator. Before you dive in, however, keep in mind that becoming a social media influencer isn’t as easy as it looks from a distance. It involves months of hard work and consistency, so you have to be willing to commit. This post gives you a detailed guide on how to be ..read more
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Social Mention Sentiment Analysis: A Comprehensive Guide For Marketers
The Keyhole Blog
by Sweta Panigrahi
3w ago
The social media scene is noisy. Everyone has something to say. There are so many brands and influencers, all vying for the attention of their target audience. Sometimes, they have enormous resources at their disposal. But winning this battle has less to do with your budget and more to do with how attuned you are to the emotions and opinions of your audience. This is where social media sentiment analysis comes in to save the day. Look, all those spreadsheets full of data in Excel are fantastic. But when was the last time you actually went to see what people have to say about your brand? I gues ..read more
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