The marketing and advertising landscape has become more complex and saturated than ever before. Consumers are inundated with messages across many expanding media channels and types. In this environment, having a well-coordinated, omni-channel marketing strategy is critical for businesses to cut through the noise, effectively reach their target audiences, and drive meaningful results. There are several key reasons why a comprehensive marketing strategy is essential: Coordination and Consistency: With so many marketing channels and customer touchpoints, it’s vital that your messaging and brand ..read more

Artificial intelligence (AI), data, and automation increasingly drive marketing strategies; we must establish a framework for responsible marketing practices as marketing professionals. While there are tools that can be used for consumers and businesses to defend against the onslaught of autonomous, personalized, and targeted communications that are coming… irresponsible marketers will still have destructive potential with minimal investment that can deluge potential and current customers. As marketers, I feel strongly that we must also agree on bridging the gap between potential and current ..read more

Search engines have revolutionized the way we access information online. Search engines have become the internet’s gatekeepers by developing sophisticated algorithms that rank web pages based on relevance and popularity. As more people rely on these platforms for their information needs, search engine companies have capitalized on this traffic by introducing targeted advertising (PPC), effectively monetizing the content provided by others. As a content creator, it didn’t honestly bother me because I benefited directly and indirectly from Google monetizing my listings. It was an equitable trad ..read more

You have a lot of published content, and you want to develop a winning content distribution strategy to show it to the world and achieve positive results as efficiently as possible.  On the one hand, it’s never been so easy to engage with customers due to the large number of content distribution channels — search engines (SEO), email marketing, social media, text messaging (SMS), chat — you name it.  On the other hand, it’s never been so hard to engage with customers since more content distribution opportunities led to more challenges like information overload, high expectations abo ..read more

Identity theft is a type of fraud in which someone illegally obtains and uses another person’s personal information, such as their name, Social Security number, credit card numbers, or other personally identifiable information (PII) without their consent or knowledge. The main goals of identity thieves are to steal money from the victim’s bank accounts, open new credit lines and take out loans in the victim’s name, obtain government benefits, rent apartments, or even get medical services using the victim’s identity and insurance information. Some common methods used by identity thieves includ ..read more

Reddit has struck a $60 million per year deal with Google to license its content for training the search giant’s AI models as the social media platform seeks to generate new revenue streams ahead of its anticipated IPO filing this week. The SEO industry is in a bit of an uproar because this engagement is overlapping with a coincidental increase in Reddit results in Google SERPs. The allegation is that driving more traffic to Reddit will generate more content that Google can then utilize to train its AI. While this appears to be a rigged system, it’s not something we’ll be able to change any t ..read more

At my wedding last year, the venue surprised us by throwing in a selfie booth. To say it was a success would be an understatement… almost everyone at the event used the booth to snap photos with friends and family. Selfie booths have become an indispensable fixture at events… and not just personal events. Corporate conferences and product launches can use them as well. More than just a fun diversion for attendees, strategically deployed selfie booths can be a powerful tool for event marketing. Here’s why every event planner should consider making selfie booths an integral part of their promot ..read more

With the popularity of social media, I would hope that the majority of businesses are analyzing every campaign they execute with the hope of it being shared through word of mouth to increase its reach and potency. Breaking through the noise to reach your target audience can be a major challenge. That’s where viral marketing comes in – crafting content that is so compelling, valuable, and share-worthy that it spreads rapidly from person to person, expanding your reach exponentially. So what’s the secret to going viral? While there’s no guaranteed formula, there are some consistent elements fou ..read more

Video content has become essential to marketing, education, and personal expression. However, creating professional-looking videos can be time-consuming and frustrating, especially for those without extensive video editing experience. Content creators often struggle to find the right tools to efficiently edit, optimize, and share their videos across multiple platforms. VEED.IO VEED.IO is an all-in-one online video editing software that provides a comprehensive solution for content creators and businesses. With its intuitive interface and powerful features, VEED.IO enables users to create stun ..read more

Instagram has more than 500 million active users daily, meaning at least half of the overall user base of Instagram views or creates stories every day. Instagram Stories is among the best ways to connect with your target audience due to its incredible, ever-changing features. According to statistics, 68 percent of millennials watch Instagram Stories. With the high number of users following friends, celebrities, and businesses, we can assume many users consume a lot of business content and everything else the platform offers. To connect and attract your audience, you must create captivati ..read more