Six ways a distributed marketing platform can boost social media compliance for financial services advisors
Sprinklr's The Way | Social Media News and Trends
by Priscilla Tran
2y ago
The financial services industry is in the midst of a full-blown digital transformation, with social media and other digital channels squarely in the center. As a result, financial advisors are seeing unprecedented levels of success using social networks to identify prospects, reach customers, and engage more effectively with their audience. Today, 89% of advisors can attribute new client gains to their social media outreach. Not surprisingly, financial services companies are similarly embracing digital channels as a growth opportunity — and advisors are sharing in the rewards. Nearly 90% of a ..read more
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Episode #167: Our Amazing, 1-Year Anniversary Extravaganza
Sprinklr's The Way | Social Media News and Trends
by Grad Conn
2y ago
That’s right. A whole year. 167 episodes, and we’re still going strong. In fact, we’re just getting started. So, with a year under our belt it seemed like it was about time for an episode…about time. Literally. Because time is a precious commodity, and a key ingredient of stellar customer experiences. See all CXM Experience podcasts The CXM Experience on Apple Podcasts The CXM Experience LinkedIn Group   The post Episode #167: Our Amazing, 1-Year Anniversary Extravaganza appeared first on Sprinklr ..read more
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Building a better Social Suite: 12 features that fuel your enterprise-wide social media strategy
Sprinklr's The Way | Social Media News and Trends
by Iyla Dizechi
2y ago
When you think about your brand’s social media strategy, what comes to mind? Is it about listening to what your customers are saying about your brand on social media? Is it ensuring you’re ahead and on top of any negative feedback? Or, maybe, it’s about engaging with your customers with the right message, on the right channel, at the right time? For large enterprise brands, the answer is clearly “all of the above, and more, all of the time.” Social media is now ubiquitous to the customer experience. You must quickly understand what customers are saying, delight customers with new products and ..read more
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Episode #166: How Beautiful Design Makes a Beautiful Life
Sprinklr's The Way | Social Media News and Trends
by Grad Conn
2y ago
It’s marketing day on the Unified-CXM Experience as we explore a gem of an advertising campaign. It’s packed with beautiful people, beautiful art, and beautiful cinematography. It’s a feast for the eyes and ears, and a great example of blending a historic past and a contemporary campaign to create a compelling brand experience. See the video here: https://youtu.be/ZOXO1Cyu1WY See all CXM Experience podcasts The CXM Experience on Apple Podcasts The CXM Experience LinkedIn Group   The post Episode #166: How Beautiful Design Makes a Beautiful Life appeared first on Sprinklr ..read more
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Episode #165: Why Good Decisions Can Lead To Bad Outcomes
Sprinklr's The Way | Social Media News and Trends
by Grad Conn
2y ago
The average marketing department has 91 martech point solutions. And I have yet to meet anyone who doesn’t think that number is too high? So, how did we get here? It’s not because we’re making bad decisions. But it might be that we’re approaching the decision-making process all wrong. In today’s episode we look at employee empowerment, the challenges of disjointed departmental solutions, and how to make better decisions that benefit the entire organization. See all CXM Experience podcasts The CXM Experience on Apple Podcasts The CXM Experience LinkedIn Group   The post Episode #165: Wh ..read more
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Sprinklr named Best Innovation in Customer Experience at Enterprise Connect Awards
Sprinklr's The Way | Social Media News and Trends
by Jeremy Mancini
2y ago
This has been an incredible year of innovation and growth for Sprinklr, and today I’m excited to announce that we have received the 2021 Best of Enterprise Connect Award for Best Innovation in Customer Experience. The annual Enterprise Connect conference and exhibition is a must-attend for anyone in the world of enterprise communications and collaboration. We were recognized this year for Sprinklr Conversational Commerce, our new chat-based engagement feature that uses AI to guide customers from intent to purchase — by helping them with product selection and evaluation. Chat assistance is ess ..read more
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4 ways social listening reports unlock the business value of customer experience
Sprinklr's The Way | Social Media News and Trends
by Colton Wright
2y ago
Digital and social platforms have transformed the way consumers interact with your brand and communicate their experiences and expectations. Customers may not always mention you by name, but they are constantly sharing feedback on dozens of social media and messaging channels. Social listening helps you reach across this feedback ecosystem for insights into customer experience (CX) and new opportunities for business value. But it’s not enough to simply collect information. You also need a way to consistently and clearly visualize that information so it can be acted on quickly and at scale by ..read more
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How advertisers are navigating data privacy and tracking changes
Sprinklr's The Way | Social Media News and Trends
by David McCarthy
2y ago
In early 2021, Apple announced new data privacy and tracking changes within the iOS 14 release, making it clear that an advertiser’s wider marketing ecosystem is more important than ever. Tracking and attribution changes created immediate changes to advertisers’ day-to-day activities, directly influencing KPIs and campaign metrics. Most notably, advertising data has become more: Restricted — Due to the rollout of Apple’s iOS 14, advertisers no longer have the ability to identify or track users who have opted out of app tracking, resulting in weaker audience targeting options and a decrease i ..read more
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How Sprinklr is continuing to deliver a world-class well-being program
Sprinklr's The Way | Social Media News and Trends
by Jeremy Mancini
2y ago
I am thrilled and humbled that Sprinklr was selected as a recipient of the Cigna 2021 Well-Being Award for demonstrating a strong commitment to improving the health and well-being of Sprinklr employees through its robust workplace wellness program. It’s an honor to receive this award, especially for 2021. The pandemic has presented us with many challenges, while offering us the opportunity to fine tune our well-being offerings by listening with greater care to our employees, hearing their needs, and adjusting our support systems along the way. We know the importance of a comprehensive benefit ..read more
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Listen, engage, connect: 3 steps for executing a seamless multilocation marketing strategy
Sprinklr's The Way | Social Media News and Trends
by Priscilla Tran
2y ago
Is your brand a large retailer with thousands of locations around the globe? Or a restaurant franchise spanning multiple geographies? Or a financial institution with many different kinds of agents and advisors working on your behalf? No matter what your brand’s specific business is, your corporate brand and your distributed teams need to be working in lockstep. If not, you risk off-brand messaging, missed opportunities to connect with customers, and a disconnected experience for customers and your brand representatives alike. As workforces become increasingly distributed, brands need to achie ..read more
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