A Southern California family law firm specializing in mediation wanted to grow its overall website traffic and drive more online leads. The firm was inactive on social media, had an outdated website with limited functionality, and needed the guidance of a trusted SEO agency to improve its lead generation and online exposure. The Problem Before partnering with KWSM, this firm faced slow website traffic growth and low conversion rates. We recognized the unique, compassionate, family-focused approach taken by their attorneys and understood the need to showcase this in their digital marketing s ..read more

You spend countless hours developing the perfect product and building your business from the ground up. You’ve invested time, money, and resources into a website that showcases your hard work, but for some reason, sales are down, and incoming traffic is disappointingly scarce. If potential customers can’t find you online, you probably have to focus on your search engine optimization (SEO). SEO is a vast world with many different opinions and factors; many businesses choose to let an SEO company handle their optimization. An SEO company will act as a trusted advisor, shining a spotlight ..read more

You’ve made an effort to create valuable blog content, but the results have been disappointing. If engagement and web traffic are low, you’re probably missing a crucial piece of the puzzle: SEO. Crafting a blog post is only half the battle. Without a search engine optimization (SEO) strategy your content may never reach its intended audience. Think of SEO as the bridge connecting your great content with the people actively searching for what you offer. KWSM specializes in helping businesses leverage the power of SEO to boost visibility and drive results. We adhere to and constantly learn abo ..read more

Why is SEO marketing still the best tactic for companies to grow online?  In a world dominated by talk of AI and TikTok, the slow-and-steady approach of SEO marketing might seem unglamorous or even outdated. But KWSM’s success with SEO campaigns since our inception in 2010 proves that slow and steady does, in fact, win the race for many businesses. Before you put all your chips on SEO marketing based on those three sentences, however, let’s dive into what SEO marketing is and why businesses should choose to incorporate it into their Digital Marketing Strategy. What is SEO Marketing? Sear ..read more

How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view accountability in the workplace with an overall negative perception, relating to disciplinary action. While this negative perception will not come as a shock to most people, it should be met with a sense of urgency to remedy this misperception. You may be asking yourself “Why is accountability at work so challenging?” I will explain a few reasons why this is, along with solutions to t ..read more

How does SEO benefit small businesses? This is a question that we – a digital marketing agency – are asked on a regular basis. It’s understandable because our clients come to us knowing that SEO is important but unable to explain what it is. Before I began my career in marketing, I did a Google search about SEO; I struggled to wrap my head around it fully. I didn’t realize how important it really is.  KWSM has been building and implementing SEO strategies for 15 years and has helped over a thousand businesses increase their client base and revenue with the help of SEO. As a copywriting ..read more

Between subscription sign-ups, logins, surveys, general inquiries, event registrations, and checkouts, we encounter website forms constantly. The difference between a clunky, glitchy form and a smooth, simple web form can determine if a visitor contacts your business or not.  As a Web Designer at KWSM, I focus on the headlines, images, and graphic elements on a web page to make sure the path for the visitor is clear and concise, but a beautiful web page can not live up to its full potential if the contact form does not convert. Optimizing forms with user experience best practices in mind ..read more

Don’t wait for disaster to strike before prioritizing WordPress backups. Think of them as your website’s safety net, ready to catch you if anything unexpected happens. The question is, how often should you perform a WordPress backup to stay secure? It’s more frequent than you may think. But with the right approach, backups become a simple part of your website maintenance routine. KWSM’s design and development team believea in proactive protection. Our website management plans take the stress out of safeguarding your online presence. Keep reading to uncover the optimal backup strategy for you ..read more

Imagine this: You spent months crafting the perfect website. It launched with fanfare and drew a big crowd initially. But now? Traffic is dwindling, and those visitors who do arrive often bounce away quickly. Worst of all, you’re losing potential sales. The cause may be invisible to the naked eye. Neglecting website maintenance is like letting termites secretly eat away at your house. The problem might remain hidden for a while, but the damage will only get worse – and expensive to fix. At KWSM, we see this scenario play out too often. The truth is, without website maintenance it can affect ..read more

In a world where online storefronts have replaced a lot of brick-and-mortar locations, businesses are on a mission to improve their online customer experience (CX). Cue the AI chatbot. Many companies have turned to this form of communication as a seamless and efficient way to engage with their customers, enhance the overall shopping experience, and boost productivity. What is an AI Chatbot? An AI chatbot is a conversational AI tool that automates interactions with customers in a familiar and human-like manner. Over time, AI chatbots have evolved from only being able to answer a limited number ..read more