As if Gretsch could add anymore guitars to their already epic catalogue of instruments, they've gone and released a load of additions to their existing ranges for NAMM 2017. The Gretsch Players series has seen the most additional models, including a whopping five new Broadcaster models, a Nashville and a Falcon. All in cracking finishes with some great features the cement the Players Edition models as the best, most versatile and most "gigging musician" friendly Gretsch's on the market. The Players series all come equipped with Gretsch's new USA made Full'tron pick-ups, and feature 'ML' bracin ..read more

Known for their sheer volume of new pedal releases, Earthquaker Devices have announced 6 brand new models at NAMM 2017. Space Spiral The Space Spiral is an analog-voiced digital delay pedal with a variable waveshape LFO hitting the repeated signal for a world of warm modulated echo tones. Perfect for those who want vintage warble with digital control. With 30ms – 600ms of delay time and a variable waveshape LFO, the Space Spiral is designed to create dark and dreamy delay sound. Levitation V2 The Levitation V2 is a natural upgrade of the first version of Earthquaker's psych rock reverb. Its v ..read more

If the launch of Fender's new Professional series of guitars and basses wasn't enough for 2017, Fender have gone and done it again; another year, another extremely limited edition range of completely unique and awesome guitars! Introducing the Exotic Collection, a range of familiar looking models ranging between Strats, Teles and Jazzmasters, fashioned from some completely original tone woods, unique both in origin and tonal implications to the series. Malaysian Blackwood, pine, and Mahogany all feature in this brilliantly unusual series of guitars. The complete range consists of these great ..read more

Jim Dunlop have announced a whole host of new pedals under their Dunlop, MXR and Way Huge brands. MXR return to the well, with some new iterations of classic pedals, including the Dyna Comp Mini, a smaller version of the classic compressor with an added attack speed switch, six and ten-band EQ pedals and the Sub Octave Bass Fuzz, which offers two switchable fuzz tones and a sub octave mode. Rounding out the MXR lineup is the Il Diavolo Overdrive, a brand new hot-rodded designed in collaboration with Italian pedal designer Carlo Sorasio. New to the Dunlop brand five new Hendrix models. T ..read more

Sonzera [Portuguese]: from som (sound), meaning a cool and/ or stunning sound (in the sense of music) – a kind of slang. PRS Sonzera range. New for NAMM 2017 PRS proudly announce the Sonzera 50w guitar amplifier head and combo amplifier. A twin channel 50 watt amp with versatility at the heart of it's design, whilst maintaining a firm grasp on traditional vintage tone. The clean channel is designed for maximum unfettered headroom, undrivable even at extremely pushed volumes, whilst the lead channel offers complete versatility; based on the circuitry of the clean channel, the lead channel is j ..read more

Victory Amplification have announced two new models for NAMM 2017, the V40 Deluxe and V130 Super Countess. The V40 Deluxe is is the next evolution of the V40 The Duchess head. A 2 x 6L6-powered all-valve amp with classic American cleans through to ’60s British drive, the Deluxe offers a lot from its single channel. Features include high- and low-power modes, a hard-bypassable series effects loop, plus footswitchable valve-driven tremolo and spring reverb. The reverb has controls for level and tone, enabling you to have a relatively darker or brighter toned reverb. Available in two format ..read more

Black Country Customs have announced the LA100BL, an recreation of the amp used by Tony Iommi on the first Black Sabbath album. Alongside the amp, the Laney-owned brand have also unveiled the TI-BOOST, which takes its inspiration from the Rangemaster pedal favoured by Iommi. The LA100BL head & LA412 are a faithful, hand built, point-to-point wired, reissue of the original amp and cab Tony used at the beginning of his Black Sabbath career. Everything in the amp is as it was in the original. From the hand drilled turret board, the parts list, the authentic hand wiring process and the origin ..read more

Ibanez have announced a brand new JEM model to celebrate 30 years of the iconic axe. Originally announced at the summer NAMM show of 1987, the JEM has evolved into one of the few iconic superstrat-style electric guitars. Steve Vai's signature model has become so legendary, that it is has become an icon for the Japanese brand. Now, Ibanez is celebrating the 30th Anniversary of their relationship with Steve Vai, and the creation of the legendary JEM guitar, with the release of the new JEM777. The JEM777 is crafted with a basswood body, for a fat, well-balanced tone, and is fitted with a slim, 5 ..read more

As NAMM 2017 finally gets into full flow, the rumours around a John Mayer, PRS collaboration can finally be laid to rest, as PRS announce the gorgeous and beautifully simple PRS J-MOD 100 John Mayer signature amplifier. A single channel 100w beast, designed to John Mayer's specifications. Simplicity is the name of the game with this amplifier; a single channel 100w beast loaded with 4 x 12AX7 in the preamp and 4 x 6L6 in the power amp section, this monster is capable of the smoothest cleans, buckets of headroom, but partnered with an intelligent gain stage to allow for full all american sound ..read more

Line 6 have started 2017 with a bang. Unveiling a brand new progression in their Variax guitar series. Introducing the Shuriken, Line 6's most ambitious instrument to date, the Shuriken is the result of intense collaboration between Line 6, Yamaha Guitar Development, and 12 Foot Ninja guitarist, Steve “Stevic” MacKay. The Shuriken features a brand new, bold, modern body shape and a matte black finish, aimed at the heavier player, the guitar comes in a baritone scale length with a single Line 6 designed humbucker in the bridge, making it capable of modern, tight tones, and professional st ..read more