Client Wins: Q1 2021
True Blue Communications | Blog on PR and Content Marketing
by Noelle Fox
3y ago
Every now and then we like to toot our own horn about big wins we’ve achieved for our clients. Here are a just few from the first quarter of 2021: Front-Page Story in the Sarasota Herald-Tribune For our client Ian Black Real Estate, a premier commercial real estate brokerage firm based in Sarasota, we secured a front-page story about a unique new concept coming to Florida: Town Square, a 1950s-themed senior day center. Broker George Brusco at Ian Black represented Town Square in the lease transaction in the Oaks Plaza shopping center. We knew that alone wouldn’t necessarily excite journalists ..read more
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Getting More Mileage Out of News Releases
True Blue Communications | Blog on PR and Content Marketing
by Noelle Fox
3y ago
The reality is, not every news release gets picked up by the news media. And even when a news outlet does cover your company, the people you’d really like to have seen or heard it may have missed it. Thankfully, in this digital age, we have the ability to create our own audiences and communicate with them directly. This helps us get more mileage out of a news release, which is especially helpful when the news media doesn’t run it. What is a news release? A news release (AKA press release) is a piece of material specifically written for a journalist. The purpose of a news release is to introduc ..read more
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Top 4 Tips for Media Interviews
True Blue Communications | Blog on PR and Content Marketing
by Noelle Fox
3y ago
A news story is often shaped by how the interview subjects answer the questions they’re asked. For leaders being interviewed on behalf of their organizations, there is an art to giving responses that will both deliver the organization’s key messages and have the best chance of making it into news stories. This is an art that requires a great deal of practice, which begins with a firm understanding of the following top four tips for media interviews: 1. Give short answers In print and broadcast media, quotes are reported in “sound bites” – short clips or written quotes. The average quote in a ..read more
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4 Social Media Tips for Dentists
True Blue Communications | Blog on PR and Content Marketing
by Noelle Fox
3y ago
For many dental professionals, social media is unfamiliar territory. There are several aspects of social media that inhibit dentists from using it, the most common being that they don’t know where to start. But, having a social media presence can have a significant impact on your practice’s PR and marketing outreach. For instance, social media can assist in building brand awareness, increasing sales or even generating new leads – something we’ve seen happen firsthand with one of our dentist clients through Instagram. Whatever might be keeping your dental practice from experiencing the benefit ..read more
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6 Steps for a Successful E-Newsletter Program
True Blue Communications | Blog on PR and Content Marketing
by Noelle Fox
3y ago
One of the best ways to connect with your audience is through the use of an email newsletter. Research has shown that customers are highly receptive to e-newsletters because they like to stay informed on company updates, promotions and educational information. Although e-newsletters have a good reputation in the eyes of many consumers, they can quickly turn to “noise” in their inbox if done incorrectly. The following steps are steps for managing a successful e-newsletter program from start to finish: 1. Identify your goals and objectives Before creating or sending an e-newsletter, you mu ..read more
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4 Benefits of Facebook Advertising for Business
True Blue Communications | Blog on PR and Content Marketing
by Noelle Fox
3y ago
Having a Facebook page gives your business an online presence and a way to engage customers, prospects and fans. However, while many businesses have a Facebook presence, not all use the valuable advertising tools that can exponentially increase page reach, following and engagement. If you’ve debated including Facebook ads in your social media strategy, below are four benefits that might sway you: 1. Customized ads When you create a Facebook ad, you have the flexibility to choose from several different customized ads depending on your marketing objectives. You may choose to boost a specif ..read more
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Why Your Leaders Must get Media Training
True Blue Communications | Blog on PR and Content Marketing
by Noelle Fox
3y ago
It’s no secret that news media interviews can be a powerful way for organizations to share their stories. But did you know that the way news stories turn out can be a direct reflection of the confidence and ability of the person interviewed? A sure way to waste a news opportunity is to offer up an interview subject who’s not properly media trained. Doing so could result in a lack-luster story, or worse, a negative story because the interview subject wasn’t prepared to handle sensitive issues. Here are three compelling reasons your leaders must get media training. Media training teaches leaders ..read more
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4 Things the Best PR Agencies Do Differently
True Blue Communications | Blog on PR and Content Marketing
by Noelle Fox
3y ago
If you’re looking to hire a PR agency, you should know that not all PR firms are created equal. A PR agency with a solid track record of getting news coverage and experience in your industry are obvious things to look for. But the best PR agencies not only get results – they’re also great to work with and add value to your business. As you research PR agencies, look for the following four things that the best PR agencies do differently. 1. Strategic Ramp Up The best PR agencies will take the time – typically about a month, depending on the complexity of your business and scope of work ..read more
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3 Reasons Your Company Should Have a Media Fact Sheet
True Blue Communications | Blog on PR and Content Marketing
by Noelle Fox
3y ago
In order to be successful in earning regular news coverage, your company should have certain materials readily available. One of these materials is a media fact sheet. As the name suggests, a media fact sheet provides facts, figures and important information about the company and leaders who may be speaking with the news media. If you work with a PR agency, there’s a good chance your team has developed a media fact sheet. However, if you don’t, you might not have a media fact sheet prepared or even be aware that you need one. If this is the case, consider adding a media fact sheet to your com ..read more
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5 PR Lessons Learned from Peter Shankman
True Blue Communications | Blog on PR and Content Marketing
by Noelle Fox
3y ago
Last week, the True Blue team attended a PRSA Tampa Bay event with keynote speaker, Peter Shankman. Shankman is globally recognized for his radical new ways of thinking about PR, marketing, customer service, advertising and social media. At the event, he discussed his unique vision for the future of marketing and customer service and shared five lessons that he’s learned throughout his impressive career. Lesson number one: No one will believe how awesome you are if you’re the one who has to tell them Think about this for a moment. People don’t care what you think about your company. Anyone ca ..read more
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