GIVING INFLUENCER CAMPAIGNS A REALITY CHECK
rbb Communications | The Champion of Breakout Brand
by Ailys Toledo
3y ago
COVID-19, #BLM and the upcoming election changed the appetite for influencer culture. We’ve seen influencers of every category and niche – from foodies to travelers to fashionistas – shift their content to reflect cultural moments, remain timely and sensitive, and reconnect with audiences. Needless to say, the price for those who failed to adapt proved more costly than ever.  What this shows is that instead of being influenced through empty celebrity worship and inorganic partnerships, we crave influencers who foster a sense of community and like-minded values. From a business perspective ..read more
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5 TIPS FOR BEING A REMOTE INTERN
rbb Communications | The Champion of Breakout Brand
by Emily Winston
3y ago
Learn how to take advantage of opportunities, build strong relationships, and exhibit impact during your remote internship. For many college students, internships give them a valuable learning experience that their academic classes just cannot. Throughout the COVID-19 pandemic, companies are still interested in giving rising talent the opportunity to expand their skillsets, despite being faced with the obvious limits and challenges. One of the most important parts about being an intern is building those relationships with others in the office and going that extra mile in order to stand out. He ..read more
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OUTRAGE CULTURE: HOW TO PRE-EMPT ONLINE OUTRAGE?
rbb Communications | The Champion of Breakout Brand
by Daniel Sacerio
3y ago
This blogpost is part II of a two-part series on outrage culture. Please click here to read part I of the series, where the questions of “what is outrage culture and why it matters” were explored. Outrage culture can be defined as “a set of behaviors, usually displayed on social media, that aim to hold individuals and groups accountable for alleged political and social transgressions through public shaming.” Much like the term “culture,” “outrage culture” is also a multi-layered umbrella term for a set of actions. In part I, I discussed the three main types: Cancel culture or call-out culture ..read more
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OUTRAGE CULTURE: WHAT IT MEANS AND WHY IT MATTERS
rbb Communications | The Champion of Breakout Brand
by Daniel Sacerio
3y ago
Outrage (noun): an extremely strong reaction of anger, shock, or indignation. This definition shines a light on an incredibly powerful human emotion, but when the word “culture” is tacked on, outrage takes on an entirely different meaning. Outrage culture (noun): a set of behaviors, usually displayed on social media, that aim to hold individuals and groups accountable for alleged political and social transgressions through public shaming. The term outrage culture has only recently become a buzzword and debating its origins could possibly get you canceled… just kidding. Outrage culture was born ..read more
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IF CLASS GETS CANCELED, EMPLOYEE-DRIVEN WORKPLACES CAN KEEP COVID-19 FROM CURTAILING CAREERS
rbb Communications | The Champion of Breakout Brand
by Jeanine Karp
3y ago
“Mommy, I am hungry,” says my eight year-old. “I left you a snack on the counter,” I respond and then turn back to an inbox overflowing with unread client emails. “Mommy, my iPad just froze,” she says 15 minutes later. “Figure it out, give screen time a break or ask your father,” I say, then try to make a dent in the emails before the next request comes in. “Mommy, when will you be done working today,” she asks less than 30 minutes later. “Never, if you don’t leave me alone,” I snap back, before feeling guilty, apologizing, and promising her an afternoon swim as soon as I finish my 4 p.m. conf ..read more
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U.S. COMMUNICATORS’ ROLE IN COMBATING CORONAVIRUS
rbb Communications | The Champion of Breakout Brand
by Sarah Fenaughty
3y ago
The U.S. has failed to contain the coronavirus pandemic and is on track to pass 5 million cases in August. While we continue to see record-breaking numbers of cases, Taiwan is nearly back to normal, never having surpassed 500 cases, and New Zealand has already been declared coronavirus free. What is causing the U.S. to struggle where others have excelled, and what role do we, as healthcare communicators, play in combating these issues?  Based on the prevalence of anti-vaxxers on Facebook and the plethora of videos showing non-compliance with mask orders, maybe it’s Americans’ distrust of ..read more
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Rbb Communications is Named Neste’s Agency of Record
rbb Communications | The Champion of Breakout Brand
by Andrea Hurtado
3y ago
  The Global Leader in Renewable Diesel and Sustainable Aviation Fuel Enlists rbb for North American Awareness Campaign (August 5, 2020) MIAMI — rbb Communications, a national leader in integrated communications strategies, has been named Neste’s agency of record in North America. Founded in Finland more than 70 years ago, Neste has enlisted rbb to introduce its brand and promote its mission of creating a healthier planet for future generations in the region. North America is a critically important market for Neste, where the company has ambitious targets to invest and grow in the years a ..read more
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SHORT FORM SOCIAL VIDEO JUST GOT MORE COMPETITIVE: INSTAGRAM’S “REELS” TAKES ON TIKTOK
rbb Communications | The Champion of Breakout Brand
by rbb
3y ago
TikTok Enters the Scene With social media continuing to evolve and have even more daily engaged users during the pandemic, it’s no surprise that this heightened activity brings about new social platforms and capabilities. TikTok was founded in 2012 by Beijing-based technology company ByteDance, and at the time, no one knew what to make of it. How was it different from Twitter’s Vine? Why a new platform just to make short videos of lip syncing to songs and monologues?  Well, everyone was wrong. The app slowly grew in popularity and recently exploded with daily active users as part of the d ..read more
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WHY HEALTHCARE COMMUNICATIONS COULD GET MESSY
rbb Communications | The Champion of Breakout Brand
by Nathaniel Derrenbacher
3y ago
Last week, the Trump Administration took a step that few saw coming: Having hospitals begin reporting COVID-19 case numbers directly to the HHS and the White House instead of the Center for Disease Control (CDC). While the system of reporting positive cases and the stress on hospitals has been imperfect, this new step could make healthcare communications more difficult than ever before.  Any time there is a health emergency, healthcare workers, scientists and researchers heavily rely on information being provided by NGO’s and unified bodies such as the W.H.O. and CDC. Although it can be c ..read more
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LET’S TALK ABOUT PODCASTS
rbb Communications | The Champion of Breakout Brand
by John Thompson
3y ago
In 2005, Steve Jobs said podcasts were the future. It was a bold statement when less than a quarter of US adults had even heard of them at the time. But Spotify’s $100 million acquisition of Joe Rogan’s podcast may have proven Jobs correct 15 years later. As the second most popular offering on iTunes, Rogan’s podcast has grown by more than 1,600% in five years, from 11 million downloads a month to well over 190 million. The segment has experienced meteoric growth, with Edison research indicating that 24% of US adults now listen to podcasts every week. Spotify’s investment doesn’t just convey t ..read more
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