This year’s National Public Relations Association Annual Seminar saw more than 900 participants who had the opportunity to attend more than 150 sessions. But the learning didn’t just happen in the meeting rooms, it happened online, too, with the hashtag #NSPRA2018. As with any original, there will be spin-offs. We saw that, too, with public ..read more

The #Road2NSPRA adventure has reached its annual stop. With another year behind us, we can turn to our colleagues and give each other a high five. We made it! The NSPRA Seminar is a time of learning and celebration. Colleagues joke that the seminar is therapy, and they’re right! We can never underestimate the truth ..read more

I get asked a lot of questions about our social media effort. The number-one question is always, “How do you trust your 1,000+ #tweetchers to use social media in the classroom every day?” My answer is usually the same: We trust them to handle classroom lockdowns, to conduct parent-teacher conferences and to email and call ..read more

We started using Instagram in my district in 2013, but we quickly found it was effective at engaging only a few middle-school students. So we let our account lie dormant for a while. As the audience for this platform aged and Facebook purchased and upgraded it, we saw more and more adults joining Instagram, so ..read more

Now that summer is almost upon us, it is a great time to review your social media strategy. With the day-to-day grind, it is easy to just continue doing what you have been doing on social media. However, the summer is a great time to review, evaluate and develop a plan for the upcoming school ..read more

Sometimes you find inspiration in the strangest places. For me: it was on chart paper...then, I shared my idea on social media to inspire others ..read more

As social media managers in our districts, it sometimes seems like we constantly fight with Facebook in order to create content that gets more likes, shares and comments. When you’re on Facebook, you have to play by their rules, and it could get frustrating when you aren’t sure how important Facebook views certain content for placement in ..read more

School PR pros may not be paramedics, victim services or law enforcement, but we’re among the growing list of professionals who could be affected by vicarious trauma, compassion fatigue and burnout. We’re among the first to respond in our districts. We work with senior officials, social workers, police and administrators to support staff and family ..read more

Recently, Mark Zuckerberg, Facebook’s founder, chairman and chief executive officer, testified before Congress about privacy concerns. Lawmakers quizzed him about how users’ private information ended up in the hands of Cambridge Analytica, a political consultant that provided detailed profiles of voters to President Trump during his campaign. This controversy shed light not only on the political consequences ..read more

February 14 changed everything. School security has been under constant scrutiny and internal review across our country since the horrific massacre in Parkland two months ago. Here in Naples, Florida, we are about 100 miles from Marjory Stoneman Douglas High School. Our parents and community have been asking about every aspect of school safety. We ..read more