In 2021, Statista shared that 75% of Gen Zers and 48% of millennials made purchasing decisions influenced by social media ads, resulting in over $40.3B in the US alone. For that reason, having a paid social strategy within your marketing calendar is going to elevate your social presence and ensure your product is being seen by the right people. By working with a paid social agency and prioritizing paid social strategies, you will see a return on investment through conversion, targeted visibility, and brand loyalty. Creating A Smart Budget and Optimizing Spend with Help from A Paid Social Agenc ..read more

Choosing the right social ad placement is essential for optimal advertising results. You could have the greatest ad of all time, but if it doesn’t get seen by your target audience, you’ll likely see very low results. However, if that perfect ad is shown to the right audience through proper social ad placement, you’ll definitely see the results you want. Your paid social agency can assist in developing these ad strategies and determine the best ad placements for your brand and overall goals. Utilize the right social ad placement to optimize results with the help of a paid social agency The goal ..read more

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? What technically is a “brand”? Although a logo is central to a brand, a brand isn’t just your logo, it’s all the things that make up the external personification of your business. From the way you sound to the way you look and feel, it’s the vehicle by which your audience experiences you. The best brands start with knowing who you are, who you’re not, and knowing your real audience, not just who you think they are – and that’s where our branding process comes in. Strong Branding Starts with Strong Research and Liste ..read more

The left-brained are people we admire. Color and art come easy to them. They are a word cloud and a mood board personified. They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. We also know that these campaigns take time and resources. So how can a brand create engaging and lasting content to stand out in today’s crowded landscape? That’s where working with a creative agency comes in. Working With A Creative Agency There’s more to good c ..read more

Once a company decides to launch a new product, the first step is to frame the launch holistically. In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. This strategy ensures you are meeting your customer where you are with the end result of bringing new consumers into your sales funnel and turning them into loyal, long-term buyers. How A PR Agency Can Elevate Your Product Launch Product launches are a busy time for any company — you have to start planning and acting months before the o ..read more

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. As we continue to navigate this ‘new normal,’ it’s essential to know why digital events are so important, now and in the future. Why Brands Should Embrace Digital Events With the Help of a PR Agency As the pandemic continues to alter the world in waves (literally), digital events have once again come to the forefront. In fact, according to a survey of marketers worldwide, 40% of their events were projected to be virtual or digital in 2022 ..read more

After the last two years of navigating the unexpected, we’re hopeful 2022 brings some normalcy back to the picture. With safety precautions in place, socialization is a top priority for our social wellbeing, but also business strategies. We are hungry for in-person events, conferences – but COVID has altered the world, and planning an event in 2022 will be no easy feat. What an Influencer Marketing Agency Brings to the Table Brands will need to find a way to stand out for both in-person and digital events— and what cuts through the noise is credibility. Working with an Influencer Marketing Age ..read more

In our business, we often use influencers to speak on behalf of our clients to elevate a campaign or a brand’s voice. Oftentimes these individuals hold influence over your target audience because of their authority or insight into a specific subject allowing them to act as credible third-party advocates and purchasing power motivators. How an Influencer Marketing Agency can Maximize Your Impact, Budget, and ROI While we might typically think of an influencer as someone with a large following, the profile of an influential individual has expanded beyond social media and can also include people ..read more

With 2022 trending to be a year for franchise development and sales growth, a critical role in the growth will be developing franchise lead generation which is important and can be challenging. The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow. By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. From creating national brand awareness to supporting local stor ..read more

Social Media Marketing is an incredibly powerful tool that can lead to increased leads and sales. In fact, in 2021, $153.7 billion in sales have come from social media and this is expected to grow to $229.6 billion by 2025. While the prospect of increasing sales through social media is appealing, it does take a lot of time and effort to be effective. Keep reading to find out how you can have your cake and eat it too – increase revenue and save time when you work with a social media agency. Creating and Understanding Social Media Conversion Ads With Help from a Social Media Agency A well-develo ..read more