On Demand and LIVE Fitness: How to maintain your exercise during the Coronavirus lockdown
Action PR | Health & Fitness PR Specialist in London
by Action PR
4y ago
With the current Covid-19 lockdown, we have all been asked to quarantine in our homes with minimal access to the outside world. This change brings a myriad of health and mental wellbeing issues. We are not only social creatures, but we also require regular exercise and fresh air to stay fit, healthy and sane. Recent research has shown that regular daily exercise has a powerful and positive effect on the immune system. The scientifically backed advice from the University of Bath, suggests that being in isolation without access to gyms and sports clubs should not mean people stop exercising. For ..read more
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Kindness in a Time of Coronavirus
Action PR | Health & Fitness PR Specialist in London
by Action PR
4y ago
How brands are helping the public find purpose and stress-relief with kind acts amidst the COVID-19 crisis We’re living in a strange, unprecedented time. Due to the rapid spread of Covid-19, the world is changing with people having to work around the new normal of self-isolation and virtual-only contact time. With all this uncertainty, what the world needs and what the population is benefiting from are touches of kindness. Amidst all the devastating news, light comes in the form of kindness from individuals, communities and brands. And with good reason too. When you’re kind to someone, it’s no ..read more
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IWD 2020: Inspiring Women in Fitness
Action PR | Health & Fitness PR Specialist in London
by Action PR
4y ago
Yesterday was International Women’s Day. It’s a time to celebrate everything that women have achieved, while also acknowledging the work that’s still to be done to raise awareness against bias and take action for equality. To mark the day, we wanted to shine a light on some women who inspire us daily. Whether they are industry experts, trailblazers, athletes or business owners, they all motivate and encourage us. It would be impossible to name everyone, so here are just a few of the incredible women doing amazing things in our industry… Sophia Warner Former Paralympian Sophia is the founder o ..read more
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How to conduct a good case study interview
Action PR | Health & Fitness PR Specialist in London
by Action PR
4y ago
People get people.  And there’s nothing more compelling than a first-person case study or testimonial for your client’s services or product.  An independent recommendation and success story is a PR gift but care must be taken to create a case study to ensure its integrity and honesty while ensuring your case study is given the respect they deserve. Every individual and every individual’s story will be different so there are no ‘hard and fast’ rules to conducting a good case study interview.  But here are a few pointers we have learned along the way. Listen! Case study interviews should be more ..read more
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What Hiding Instagram ‘Likes’ Means for Brands and Influencers
Action PR | Health & Fitness PR Specialist in London
by Action PR
4y ago
Despite still being in its trial phase, Instagram ‘likes’ are fast becoming a thing of the past. After hiding ‘likes’ was first piloted in countries such as Australia, Canada and New Zealand in July 2019, the United States is the most recent pioneer of the transition to a ‘like-free’ feed. Instagram’s gargantuan culture of ‘likes’ has transformed the way we interact with brands, as well as the relationship brands and influencers have with each other. With marketers often relying on ‘likes’ as a form of audience feedback and metric for measuring success, what impact will this shift have and wha ..read more
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How to Nail an Awareness Day-Themed Campaign
Action PR | Health & Fitness PR Specialist in London
by Action PR
4y ago
Awareness days can be an amazing way of promoting your client or their work. By jumping on the back of an awareness day, week or month you can successfully push your client’s name into regional or even national press. However, campaigns are hit or miss by nature, so here are some recommendations to make sure you nail that awareness day campaign. First, it is important to choose a well-known awareness day. An obscure day like April 25th ‘Denim Day’ is not really a celebrated day, as much as Jean manufacturers may wish it to be. Informing the press that your clothing client has unveiled a Denim ..read more
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Social Media Dos and Don’ts for 2020
Action PR | Health & Fitness PR Specialist in London
by Action PR
4y ago
Social media marketing is here to stay.  In fact, over 60% of UK businesses are engaging with their customers on social media, trying to develop a deeper, more personal relationship with them. Done well and correctly, social media can be an excellent tool to spread the word about promotions, create a stronger brand persona and increase brand engagement. But what does it mean to do social media “correctly?” Here are our Top 5 Dos and Don’ts for brands looking to maximise their social platforms. DO: Encourage Interactions Instagram confirms that likes and comments are extremely important when i ..read more
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Why everyone is riding the Wave of Wellness, even Barbie
Action PR | Health & Fitness PR Specialist in London
by Action PR
4y ago
This week, a press release from toy company Mattel announced that the Barbie range is now welcoming a new addition to the collection; The Wellness Barbie. This follows a trend Mattel has been setting recently, modernising its famous toy to encompass more inclusive and realistic depictions of Barbie – even including Barbie dolls with disabilities and skin conditions. Mattel’s next step into the world of wellness proves that what was once considered a small pocket of activity reserved for those who regularly do yoga, buy self-help books and do juice cleanses, is now a global movement and, more i ..read more
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The Story of FORTIS powered by Speedflex
Action PR | Health & Fitness PR Specialist in London
by Action PR
4y ago
How two brands have joined together to create an experience greater than the sum of its parts Our commercial consultancy role with Everyone Active sees us looking at ways to modernise and future proof their – already extensive – offering, and generate more revenue into the bargain. As the brains behind the Everyone Active partnership with F45 and MoreYoga, we could see first-hand that boutique experiences were proving very popular with members, as well as delivering a solid ground rent and reducing internal instructor costs.  We felt that Everyone Active also deserved a product of their own bu ..read more
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How to Make Research Relevant
Action PR | Health & Fitness PR Specialist in London
by Action PR
4y ago
Those who work in PR love a bit of research. When there’s no news to share for a client, a great research study can create a compelling news hook that’s highly likely to generate media coverage. While research can make a great headline, it’s sometimes difficult for the average reader to see how that data relates to their real life. Even if your research contains major breakthroughs, many readers will completely miss it. So how can you effectively bring research data to life? Is there a way to get people to engage with research in a way that actually makes them take action? Recently, we had jus ..read more
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