5 Simple Ways to Strengthen Your Writing
Buchanan PR | Philadelphia Public Relations Agency
by Staff
9M ago
Writing, like public relations, is a craft. It is a craft that constantly changes, improves, and develops. You may still think that more words are better, perhaps because of your school days when teachers would assign word/page minimums. However, I’d be willing to bet that almost everyone would rather read a clear, concise article that gets straight to the point. For years, you may have used words without realizing that they are considered “bad” or, rather, weak and ineffective. It turns out that many of these words fly under your radar, but eliminating them often makes all the difference. As ..read more
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Introducing Threads: Should You Be On The New Twitter?
Buchanan PR | Philadelphia Public Relations Agency
by John Reynolds
9M ago
This week, Meta introduced its latest offering, Threads. A direct competitor to Twitter, this new social media platform provides users with a seamless and engaging experience while leveraging the benefits of an existing built-in audience. But, is Threads here to stay? Or, is this just another doomed attempt to take down Twitter? What is Threads? Threads is a mobile-only social media platform developed by Meta. It functions – and looks – almost exactly as Twitter, creating a dedicated space for users to engage in conversations. To sign up, users need to download the Threads mobile app from thei ..read more
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The Grimace Shake: How McDonald’s Nailed the Art of User-Generated Content
Buchanan PR | Philadelphia Public Relations Agency
by John Reynolds
9M ago
Social media trends come and go at lightning speed. However, every now and then, a trend emerges that captivates the masses and takes the internet by storm. Enter the Grimace shake trend – an unexpected sensation that has dominated social media platforms – particularly TikTok – and kept McDonald’s in the spotlight. The Rise of the Grimace Shake Trend Grimace is a McDonald’s character that has been all but forgotten for decades. It wasn’t until 2023 that McDonald’s chose to re-embrace the character by celebrating its birthday. As part of this celebration, McDonald’s offered merchandise, a vide ..read more
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Buchanan Public Relations Hires Lauren Scully as Account Coordinator
Buchanan PR | Philadelphia Public Relations Agency
by Emily Stephens
10M ago
PHILADELPHIA (June 6, 2023) – Buchanan Public Relations LLC, a full-service public relations, digital, and crisis communications firm in Bryn Mawr, Pennsylvania announced today it has hired Lauren Scully as an Account Coordinator. In her new role, Lauren will continue her efforts in supporting media relations, social media and digital needs to a range of our clients. Scully joined Buchanan Public Relations in December and was a natural fit for her new role. Before her time with BPR, she worked at Credit Abuse Resistance Education as a Digital Marketing Consultant. “I am thrilled to join the t ..read more
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The Threat of Fake News and Media Bias 
Buchanan PR | Philadelphia Public Relations Agency
by Annie Speer
10M ago
In today’s digital age, it is easier and faster than ever to access news from around the world. Our society is hyperconnected, and breaking news spreads across the internet in a matter of seconds. While accessibility to news is essential for public relations professionals and helpful in many ways, there are threats that come along with the ability to disseminate information to anyone via any channel.   “Fake news” has been a buzzword in conversations about traditional and social media for years. It refers to deliberately misleading and false information that is spread through the news and ..read more
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Communications Professionals: BeWare Before You BeReal 
Buchanan PR | Philadelphia Public Relations Agency
by Lauren Scully
10M ago
BeReal has taken the social media landscape by storm, accumulating tens of millions of users within the past year. The platform quickly became a favorite among Gen-Z and millennials, who were drawn in by its no-frills approach to online communication.   The newly beloved social media platform is centered around authenticity and creating a space to share candid moments with a close group of friends, which comes as a breath of fresh air to many who grew frustrated by the performative nature of other social platforms. Marketing and PR professionals have begun to question whether they s ..read more
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Are You Paying Attention? What Elon Musk and Mark Zuckerberg Are Telling You
Buchanan PR | Philadelphia Public Relations Agency
by John Reynolds
10M ago
Elon Musk caused a stir when he began charging people for blue checkmarks on Twitter. Met with sharp criticism, Twitter Blue was seen primarily as a new revenue stream for a struggling company. It’s too soon to know if Twitter Blue will succeed, but it has two big supporters — Mark Zuckerberg and Meta. Meta recently announced Meta Verified, a new subscription bundle that combines account verification with impersonation protections and access to increased visibility and support. Like Twitter Blue, Meta Verified — $11.99 on the web and $14.99 on iOS and Android — validates you (after you fork ov ..read more
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PR Peeps, Here is Another AI Tool You Can Start Using Immediately
Buchanan PR | Philadelphia Public Relations Agency
by Jon Ericson
10M ago
Unless you’ve been living under a rock, you cannot have missed the groundswell of stories about ChatGPT and its potential to change how we do just about everything in our field of public relations. Much has been written about ChatGPT’s ability to help with the writing, outlining and generating ideas for PR pros. That’s because ChatGPT is the conversational side of OpenAI’s suite of products. But there is another, less publicized, tool in the OpenAI suite that you should get to know immediately. DALL·E 2 (pronounced “dolly two”) is to graphics what ChatGPT is to words. I am not exaggerating wh ..read more
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You Graduated! Now What? Why You Should Consider Non-Traditional Post-Graduate Opportunities 
Buchanan PR | Philadelphia Public Relations Agency
by Amelia Maxwell
10M ago
Four years of college have come and gone and now you are faced with the expectation of immediately jumping into your career with a full-time job. This is a daunting task for many graduates, especially for those who are unsure of what career path they want to take. If you are having trouble deciding what to do after graduation, an apprenticeship, post-grad internship or fellowship may be the perfect fit. These non-traditional opportunities offer the chance to gain hands-on experience in your field of interest while still allowing flexibility for your future. Here’s why they may be the right pa ..read more
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My Company Won an Award – Now What?
Buchanan PR | Philadelphia Public Relations Agency
by Anne Buchanan
10M ago
My Company Won an Award – Now What? Tips For Promoting an Award October 26, 2022 Anne Buchanan A common question we hear from clients is, “Our company just won this award. How can we turn it into news?” Our response? It may be disappointing to hear, but most media outlets will not find the award terribly newsworthy. Except for major, well-known awards (think EY Entrepreneur of the Year or Inc. 5000), most awards given to companies probably won’t generate as much news as the recipient wishes it would. (And keep in mind that an award given by a media property often won’t be covered by othe ..read more
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