Reflecting On the Past Three Months & Looking to the Future
The Hoffman Agency | Global Tech PR Agency in Silicon Valley
by Lisa Bonatz
2w ago
My time as an intern at The Hoffman Agency has quickly come and gone! It’s been the fastest winter to date. I would compare the experience to one of those baby swimming lessons, where I’m the baby being thrown in, flailing a bit but eventually navigating the water and learning to swim. Of course, with my manager there, acting as the swim coach and lifeguard watching over me, ensuring I have all the encouragement, floaties and strategy to become a successful little swimmer.  Setting my swimming analogy aside, this internship has been one of my greatest learning experiences. I will say tha ..read more
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Why should diversity and inclusion be at the heart of every organization?
The Hoffman Agency | Global Tech PR Agency in Silicon Valley
by Lisa Bonatz
2w ago
Talking about diversity is all well and good, but the best thing is to put it into action. For our first initiative in the “field” a few weeks ago, The Hoffman Agency France welcomed a 3rd year high school student for an observation internship. This is a one-week internship where a 14/15-year-old discovers the world of work for the first time. Organized by the association ViensVoirMonTaf, the ambition is to give young people in priority education the opportunity to access the internship of their dreams, or at least one in line with their career aspirations. The results of this initiative spea ..read more
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Media Musings: An Ex-Editor’s Guide to Pitching: Founder of Opinioned Jake Meth
The Hoffman Agency | Global Tech PR Agency in Silicon Valley
by Lisa Bonatz
2w ago
In public relations, pitching journalists is what we spend much of our time on. It’s a delicate alchemical process, a mix of sales, storytelling, writing and psychology. However, there’s no one way to pitch a story, no magic formula. But there are things you can do to maximize your chances that your target opens and reads your pitch. Jake Meth – now the founder of Opinioned and former commentary editor at Fortune – works to help his clients place op-eds in top media. He also writes the newsletter Pitches Get Stitches, which evaluates reader-submitted op-ed pitches and offers guidance on how t ..read more
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#InspireInclusion Is Nice and All, but What Does It Even Mean?
The Hoffman Agency | Global Tech PR Agency in Silicon Valley
by Lisa Bonatz
3w ago
As the world approaches another International Women’s Day, we reflect on this year’s theme — #InspireInclusion — and whether it stands up to scrutiny. Have you ever watched the film Miss Congeniality? Set against the backdrop of a Miss United States beauty pageant, the movie contains a scene in which the contestants are asked, “What is the one most important thing our society needs?” One by one, they each duly respond with a beaming smile and the words “world peace.” Except the heroine, who attempts a different stance. She is met with silence. There’s an awkward pause, and with a bewildered lo ..read more
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A 14-year-old boy immersed in the press relations world
The Hoffman Agency | Global Tech PR Agency in Silicon Valley
by Lisa Bonatz
3w ago
This year, the French office of The Hoffman Agency took part in the Viens voir mon taf operation. What’s Viens voir mon taf? It’s a platform that puts caring companies in touch with 3rd year of high school students from priority education groups to help them find their dream job. The 3rd year of high school’s internship is the student’s first professional experience at 14 years old, mandated by the French National Education. In 2015, two French journalists realised that schoolchildren from disadvantaged neighbourhoods, lacking a network, were doing their internships in small businesses where ..read more
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4 Lessons From Hoffman
The Hoffman Agency | Global Tech PR Agency in Silicon Valley
by Lisa Bonatz
3w ago
After nearly three months, my internship at The Hoffman Agency has come to an end. It’s been a program full of challenges, excitement and new experiences, and now as I look back, I can reflect on all the different lessons I have learned. Here are four in particular: 1. Even though all the accounts I was on were B2B tech, B2B tech encompasses a lot. The three accounts I worked on covered governance, higher education and the printing industry. What did they all have in common? They all fit into the B2B tech industry that Hoffman usually works within. Prior to my internship at Hoffman, I hadn’t ..read more
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Tech multinationals cannot afford to take their eyes off the road in China
The Hoffman Agency | Global Tech PR Agency in Silicon Valley
by Lisa Bonatz
1M ago
Unrelenting geopolitical tensions make business and communications even more challenging than usual. That is all the more reason to invest in getting them right. In the ever-changing landscape of global business, China remains a strategic hub for multinational tech companies despite challenges on both the business and communications fronts. There is still a compelling case for sustained investment in the Chinese market: Despite the hurdles of ongoing geopolitical tensions and communication complexities, the opportunities for growth and collaboration remain unparalleled. Tech sector challenges ..read more
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B2B and B2C comms: 6 trends for 2024 from PR experts in the agency world
The Hoffman Agency | Global Tech PR Agency in Silicon Valley
by Lisa Bonatz
1M ago
Copyright: Christopher Burns  As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. With 2024 unfolding, the German team at The Hoffman Agency unveil a comprehensive look into the future, presenting a series of predictions for the way brands will engage with their audiences. Read on to find out what the experts have to say. How strengths-based leadership fosters resilient teams Svenja Op gen Oorth, Managing Director, The Hoffman Agency Pe ..read more
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MNCs Must Find Their Place in the Asian Tech Revolution
The Hoffman Agency | Global Tech PR Agency in Silicon Valley
by Jackson Dulzo
3M ago
Delegates at CES 2023, which hosted a record number of Asian exhibitors. As Asian tech companies rise in global stature, Western MNCs cannot afford to fall behind in APAC (image source: CES) Sustained investment in technology across select Asian markets has made the region an innovation force to be reckoned with: it now accounts for more than half the world’s patents, according to the International Monetary Fund (IMF). China is fast catching up with the US in terms of innovation and advanced industry capabilities. Region-wide, technological innovation is increasingly seen as a priority. By 202 ..read more
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From West to East Coast, All in the Name of PR
The Hoffman Agency | Global Tech PR Agency in Silicon Valley
by Lisa Bonatz
3M ago
A week ago, I made my cross-country move from the West to the East Coast to join the Hoffman team and start my PR career. And you may be thinking, “Sasha, why would you move from sunny Southern California to cold and snowy Boston?!” Well, I love a good winter outfit, and the streets of San Diego aren’t quite the suitable runway for my winter fashion. Plus, I couldn’t bear to see one more San Diegan wearing a puffer jacket with flip-flops when the weather drops below 70 degrees. But all jokes aside, after graduation, like most people, I struggled to see a clear career path with the dozens of L ..read more
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