From my love affair with books and creative writing to my experience as an actor, writer, PR professional and mother, I’ve diligently gathered stories like treasures, recognizing their power to define, inspire, connect and transform since I was a child. A story collector Storytelling isn’t just a skill I’ve cultivated; it’s been a guiding light through every chapter of my life, an abundant source for learning, validation, connection and growth. People have always called me a storyteller, and recently, I took on the title of Chief Storyteller of North America here at Berkeley. But the title of ..read more

With insights from my colleagues, this blog series offers tips, anecdotes and best practices from a former journalist who has seen the world of PR from both sides. In this edition, we look at some do’s and don’ts of deciding who will represent your message. One of the most important decisions your organization can make when preparing to talk to the media is to pick the right spokesperson. When I was a reporter, interviewing a good spokesperson usually made my job easier because I was more likely to “strike gold” and come away with an interesting interview that included good soundbites. Now tha ..read more

Berkeley Communications has helped businesses reassess and revitalise their brand for many years already. But now, the branding side of the business has a new look – with the exciting launch of Branded by Berkeley. Branded by Berkeley is a new service offering from the Berkeley group, that embraces storytelling to help disruptive businesses connect (or re-connect) with their customers. From brand ethos and messaging, to logos, website design and video production, Branded by Berkeley can deliver everything required to stand out from the crowd. Following its launch, we sat down with Branded by B ..read more

Ten years after setting up our academy in the UK, we’ve taken our unique approach to storytelling global. From April we will be hosting in-person storytelling workshops in three different continents, with our first live session held in the heart of New York City, fresh off the back of our successful launches in Germany and Australia. In today’s fast-paced world, where attention spans are shrinking and competition is it an all-time high, the ability to tell compelling stories is more crucial than ever. At Berkeley Communications, we understand the transformative impact that a well-crafted narra ..read more

When I was a reporter, I used to call people in public relations flacks. Now that I am in PR, I refer to them as storytellers. The transition has been quite a journey. With insights from my colleagues, this blog series will offer tips, anecdotes and best practices from someone who has seen the world of PR from both sides. In this edition, we talk about interview tips. What could go wrong? We couldn’t believe what we were seeing. Everyone in the newsroom looked on helplessly as the anchor tried to pull information from a guest in a rare sit-down interview during a live broadcast. I was silently ..read more

When I was a reporter, I used to call people in public relations flacks. Now that I am in PR, I refer to them as storytellers. The transition has been quite a journey. With insights from my colleagues, this series will offer tips, anecdotes and best practices from someone who has seen the world of PR from both sides. For our first topic in this new series, we want to talk about our favorite subject: Storytelling. (To be honest, there will probably be a lot about storytelling…it is our specialty after all). Why storytelling is a powerful tool “If I was down to the last dollar of my marketing bu ..read more

My professional life has been nothing if not varied. I’ve been an actor, a presenter, an entertainer, a director, a barman, an estate agent, a customer experience specialist and now…a writer. Each job has been different from the last, some more so than others, but there is one key element that has underpinned them all – and that is the importance of storytelling. A background in telling tales One of my earliest memories is of a story I created, albeit not a very good one. I was stood queuing with my mum in Woolworths and quickly got bored. So, to spice up the wait, I decided to throw myself on ..read more

In 2023, generative AI dominated the headlines, owing to the major advances in the technology showcased across tools such as OpenAI’s ChatGPT and Midjourney’s AI art generator. These systems quickly evolved from novelties to essential business tools, with companies around the world scrabbling to include AI solutions in their product portfolios. Now, as we start a new year, we are left to wonder which trends will have the biggest impact over the 12 ahead. Will AI continue its dominance? Will the robot uprising begin? Will Elon put the final nail in Twitter’s coffin? While the answers to these q ..read more

In 2023, generative AI dominated the headlines, owing to the major advances in the technology showcased across tools such as OpenAI’s ChatGPT and Midjourney’s AI art generator. These systems quickly evolved from novelties to essential business tools, with companies around the world scrabbling to include AI solutions in their product portfolios. Now, as we start a new year, we are left to wonder which trends will have the biggest impact over the 12 ahead. Will AI continue its dominance? Will the robot uprising begin? Will Elon put the final nail in Twitter’s coffin? While the answers to these q ..read more

I’d never watched a darts match until last night when the drama of the World Darts Championship final captivated me. Tensions had been rising all week at the prospect of a 16 year old schoolboy winning the £500k prize money on his debut. He had, after all, slayed every former world champion enroute to the final – why not dare to dream? So there I was on the edge of my seat, excited as if I were watching the England football team in the World Cup finals. Even my fruit tea went cold (yes, dry January), as I completely lost myself to a rollercoaster of emotions while ‘cool-hand’ Luke Humphries re ..read more