How AtData’s bet on email addresses paved the way to becoming the leader in email address intelligence. Have you ever considered how central your email address is to your digital life? It has become the cornerstone of your digital identity. This realization is at the heart of AtData’s journey — a path marked by foresight, innovation, and transformation. Our journey, spanning over two decades, is a testament to innovation, strategic evolution, and the visionary bet our founders took on the pivotal role of the email address in digital identity. The Dawn of AtData At the turn of the millennium, w ..read more

How to move past the spam folder and adapt to Google’s new standards Despite Gmail’s AI blocking over 99.9% of spam, phishing, and malware — about 15 billion emails daily — Google’s Group Project Manager, Gmail Security & Trust, Neil Kumaran, believes it’s still insufficient, leading to the introduction of new requirements for bulk email senders. Google’s recent revamp of its spam protection measures is a wake-up call for businesses worldwide as the initiative represents a seismic shift in how email deliverability will function moving forward. Let’s dive into what this means and outline so ..read more

Key Takeaways Robust Real-Time Solutions: A strong fraud prevention strategy is essential for protecting assets, reputation, and customer trust, and should include real-time monitoring and multi-layered security measures. Data-Driven Defense: Leveraging first-party email data for identity verification is crucial in the digital age, affording companies a more accurate and controllable means of fraud prevention. Tailored Industry Protection: AtData’s email address intelligence can play a key role in preventing fraud by ensuring the integrity of customer data and identifying risks before they be ..read more

In a digital landscape peppered with nearly 100,000 new high-risk email domains emerging daily, the race against cyber threats feels like navigating through a minefield blindfolded. For businesses, the stakes couldn’t be higher: a single misstep can lead to significant financial loss and damage to customer trust. And distinguishing friend from foe in the often-murky waters of the internet can seem a formidable task, particularly when fraudsters create new disguises daily. This is the reality we’re all grappling with. But we believe there’s a smarter way to navigate these waters. The inception ..read more

Listen to the full episode on Fintech Nexus My journey with AtData has been deeply intertwined with the evolution of fraud prevention and the strategic application of email data. Recently, I had the privilege of discussing my role and insights as the Head of Fraud and Data Strategy on the Fintech Nexus Podcast. Reflecting on our conversation, I’m excited to share the role AtData plays in the future of financial services, from the lens of my experiences and our collective efforts to combat fraud. The AtData story, born from the merger of FreshAddress and TowerData in 2022, is one of rebirth and ..read more

Modern consumers are not the same as they were a decade ago. They are more informed, selective, and concerned about their privacy. Yet, some things remain the same — we are all complex, walking contradictions, and demand personalized engagement based on our preferences. A study by Accenture speaks of this ‘human paradox’ where consumers expect tailored experiences but are simultaneously wary of sharing their personal data, and where “one thing is clear: the old playbook for relevance is now obsolete. It’s time to take on a new strategy.” The Emergence of the Life-Centric Consumer Model For dec ..read more

Every digital interaction is like a step on a tightrope, delicately suspended above a landscape of endless possibilities and hidden pitfalls. Businesses tread a fine line, balancing the weight of customer experience on one side with the pressing need for robust fraud prevention on the other. On one side lies the realm of customer experience— where satisfaction, ease of use, and delightful journeys are the crowns to be won. Companies strive to create seamless, engaging, and memorable encounters, knowing that a positive customer experience is key to loyalty and success. On the other side is the ..read more

The consumer experience is changing how we do business. It’s no longer about passive consumption — today’s consumers are empowered, informed, and deeply engaged, demanding more than just products or services. They seek out genuine interactions and holistic experiences that resonate with their values and aspirations. This evolution has reshaped the traditional ‘buyer and seller’ dynamic and is giving way to a more nuanced dialogue — a dance of expectations where both partners seek authenticity, security, and value. Companies across various sectors face the challenge of leveraging technology to ..read more

Come February 2024, businesses that rely on email marketing will face new challenges as Google and Yahoo roll out significant updates to their spam filtering policies. However, the change extends far beyond the realm of email marketing, potentially impacting any business that uses email communication as a touchpoint with customers. From transactional correspondence to customer service interactions and targeted promotions, the updates will influence how businesses of all types and sizes engage with their audience. As businesses brace for this shift, understanding the nuances of these updates an ..read more

In today’s digitally connected world, email has become an integral part of our digital identity, both personally and professionally. However, the influx of spam, unwanted newsletters, and privacy concerns have led to the rise of disposable email addresses as a potential solution. These temporary, throwaway email addresses offer certain advantages, but they also come with their own set of drawbacks. Over the past few years there has been a large rise in use of certain high risk and disposable domains for fraudulent purposes. In this article AtData delves into the world of disposable emails, exp ..read more