4 Video Collaboration Software Tools to Uplevel Your Production
IdeaRocket
by Emma Rose
2w ago
As video creators with a distributed team, we know the value of video collaboration software. It helps us share ideas, keep the team connected, and communicate with clients. When you’re looking for information on these tools, many of the reviews come from software developers themselves.  We want to offer a different perspective. Here are a few of the video collaboration software solutions we use. Plus, some we’re keeping an eye on in case we want to use them in the future.  What We Look for in Video Collaboration Software Our goal for video collaboration software is to make the proje ..read more
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Check out our 2024 Reel!
IdeaRocket
by William Gadea
3w ago
In just about a minute, check out some of the highlights from IdeaRocket’s recent work: it’s our 2024 Reel. These kind of edits are fun, but if you would like to get a sense of our storytelling, visit our portfolio and explore. The post Check out our 2024 Reel! appeared first on IdeaRocket ..read more
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AI Video Production Survey Reflects Fears and Optimism
IdeaRocket
by Emma Rose
1M ago
A survey on AI video production can never be more than a snapshot because the industry moves fast and technology changes quickly. We’ve seen that in just the month between when we sent out this survey in January 2024 and now publishing the results. In that time, Open AI has released a major new generative video system to red teamers (Sora) and the Justice Department named its first official responsible for monitoring and advising on artificial intelligence.  Even so, we think this snapshot is a valuable look at the attitudes and practices surrounding AI in video. We asked professionals in ..read more
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The Corporate Memphis Character Design Style is Dead…Or is it?
IdeaRocket
by Emma Rose
1M ago
It’s the character design style that creatives love to hate. Corporate Memphis became a ubiquitous part of the marketing landscape in the 2010’s. Every corporation from Google to the London Transportation System embraced this style of design. Now, pundits are gleefully declaring that Corporate Memphis is dead.  Like Mark Twain, the demise of Corporate Memphis may just be an exaggeration. Familiar bendy limbed characters still pop up now and then. So, what does the death, or not, of the big tech art style mean for design?  What is Corporate Memphis? If you were alive and online in the ..read more
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The Best AI Video Editing Tools
IdeaRocket
by William Gadea
2M ago
It’s been over a year since ChatGPT and Dall-E 2 debuted, amazing the world. That’s all very good for the text and still image people, but can AI help video editors? Yes it can, in very many concrete ways, which we will list in this article. For now, we will concentrate on video editing; generative AI functions in animation/special effects and video distribution will be covered in future pieces. Of course, the term AI has a certain plasticity to it. Many of the following functions have been around for years and did not necessarily require machine learning on existing data to be created, as the ..read more
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How Voiceover Artists Bring A Human Touch to Video Creation
IdeaRocket
by Emma Rose
3M ago
Voiceover artists support the business of video creation by lending their acting, business, and creative skills to video projects. Their work can be heard anywhere videos play—from children’s cartoons to animated explainer videos. Understanding how to hire and work with voiceover artists is core to the business of video production. To get an inside look at the voiceover industry, we spoke to Noelle Romano. Noelle is a voiceover artist with a BFA in drama. As the former head of the VO Department at Animation Collective, she oversaw casting and recording. Now she’s an independent artist with a h ..read more
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How Video Can Support Your Fintech Marketing Strategy
IdeaRocket
by Emma Rose
3M ago
The financial services industry is built on tradition and trust. More recently, Fintech start-ups have taken a more tech-forward approach to banking, money management, and investment. Both need to build relationships to engage new and existing customers. Video can help support your fintech marketing strategy whether you’re running a startup, or offering technology-based financial services from a more traditional financial institution. The Complex Financial Services Marketing Landscape Financial services marketing is complex. Your brand is held to a higher standard than many consumer brands due ..read more
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What is a Mood Board Used For In Video Projects?
IdeaRocket
by Emma Rose
5M ago
The visual elements of a video combine to create a certain mood or style. Keeping this in mind can be difficult when project demands and stakeholders pull you in multiple directions. One way we make sure that everyone involved in the video understands and agrees on the style or mood we’re trying to create is by using a mood board.  But what is a mood board, and why do designers of all types use them in their work? This powerful design tool has been popping up everywhere from Instagram to home design television shows. Software companies have created mood board maker tools and some even use ..read more
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How SaaS Explainer Videos Help Sell Software as a Service
IdeaRocket
by Emma Rose
6M ago
Explainer videos have long been a part of the SaaS marketing plan. After all, customers only buy your software if they understand why they need it. A SaaS explainer video is an accessible way to share that message with the masses. But some software as a service companies may be missing out on the true power of SaaS video.  SaaS explainer videos can help at multiple stages in the sales cycle. From awareness through customer retention and at every step in between, video sells your software and provides a positive customer experience.  How Video Fits Into the SaaS Sales Process The SaaS ..read more
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How to Animate a Walk Cycle (AE Work File Included)
IdeaRocket
by William Gadea
6M ago
Animating a walk cycle is one of the most basic tasks in animation because walking is such an essential movement for humans. However, it is surprisingly tricky to craft. Why? Because walking is a highly complicated series of coordinated movements involving the rotation of many different joints. Fear not! The human walk has been broken down into a series of poses and codified by many of our finest animation educators: people like Thomas & Johnston, Richard Williams, Whitaker & Halas, and others have laid the framework. All we need to do is follow their recipe, work methodically and pati ..read more
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