App Store Spotlight - Urban
Gummicube | Mobile App Marketing
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2y ago
Deep-tissue, Shiatzu, stone – now you’re speaking our language! If you’re like the many people around the world who love to relax with a massage, the app featured on today’s App Store Spotlight will soothe all of your pain points. The Urban app brings the massage parlor to you, making it easy and convenient to request an at-home massage from anywhere. When it comes to relaxation, customization is king. Truthfully speaking, only we know what helps us relax at the end of a stressful day or week. With the Urban app, you can select the time, treatment, practitioner, and even the playlist you play ..read more
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ASO Weekly - GDC '22 & The Mobile Game Industry
Gummicube | Mobile App Marketing
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2y ago
Stop by our booth #S669 at GDC, and chat with the experts from #1 App Store Optimization company in the world, Gummicube. On March 21st, thousands of game developers and companies will come together for the opening day of The 36th annual Game Developer Conference (GDC). Companies like NVIDIA, Ubisoft, IncrediBuild, Meta, Nintendo, Samsung, Tencent, Microsoft, are just a few of the 17,000 game developers attending this year’s in-person GDC. With over 200 exhibitors, this year’s GDC conference will be packed with new and exciting developments the gaming industry has been waiting to learn about a ..read more
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ASO Academy - Feature Graphics
Gummicube | Mobile App Marketing
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2y ago
In today’s ASO Academy, we’ll be taking a look at a creative Google Play exclusive: the Feature Graphic. While this creative app store asset may seem insignificant at first, developers are often unaware of the huge effect they have on conversion and audience engagement. If you're looking to further your creative App Store Optimization strategy to increase conversion, a Feature Graphic might just do the trick. Let’s take a look at what a Feature Graphic is, some of its benefits and best practices. What is a Feature Graphic? Unlike a screenshot, the Feature Graphic is a still image that appears ..read more
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App Store Spotlight - Playbook
Gummicube | Mobile App Marketing
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2y ago
Are you feeling a little more inspired to get your workout on after Spring Forward? Admittedly, we’re still having a bit of trouble waking up this early, but lucky for us, workout apps make it easier to exercise at any time and anywhere. Featured on today’s App Store Spotlight, is the workout app that does more than just offer amazing trainer-guided workouts – it's like having a full-service personal trainer in your pocket. Playbook – The Workout App that does More Playbook by Playbook Technologies Inc. is a workout app that features daily workouts from popular workout trainers and it's packed ..read more
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ASO Academy - Feature Videos
Gummicube | Mobile App Marketing
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2y ago
The Value of a Feature Video Are you the type of person who skips the previews at the movies? Or do you make it a point to watch them? Trailers give a glimpse into the real deal. As viewers, we’re actively being introduced to the movie prior to making a decision as to whether or not we want to see it. The trailers show us the best of the best scenes, catchy one-liners with just enough information left out to get us to want more. In some cases, movie trailers also showcase critical acclaim to nudge us towards watching the movie – essentially saying to us, “Hey! This posh movie critic says we’re ..read more
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App Store Spotlight - Sheep Simulator AR
Gummicube | Mobile App Marketing
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2y ago
Play all day, Sheep all night. If you ever played a game and secretly thought that if it just had more sheep and augmented reality (AR), it would be perfect? Sheep Simulator AR by Superfine Games Inc. is the app for sheep-enthusiasts and AR-lovers alike. Sheep Simulator AR is just one of the many apps on the App Store with Augmented Reality functionality. Even if you may be so-so on sheep, the AR gaming experience is novel and exciting for users who want to take their mobile gaming experience to the next dimension (quite literally). Featured today in the App Store’s, “Embrace Your Inner Farmer ..read more
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ASO Weekly - App Store News
Gummicube | Mobile App Marketing
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2y ago
Apple CEO Tim Cook Announces Plans to Stop Selling Apple Products in Russia On Tuesday, Apple CEO Tim Cook announced in an open letter to the company and stakeholders his plans to seize Apple sales in Russia – citing the events taking place in Ukraine to be “deeply concerning”. Apple has already started pulling several apps from the App Store. In this growing list of apps, Russian state-owned news RT, and Sputnik apps were one of the first to go. Apple’s decision to pull these apps stemmed from an effort to mitigate rampant misinformation which has since risen to over 20,000% since the start o ..read more
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ASO Academy - Descriptions
Gummicube | Mobile App Marketing
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2y ago
The Importance of Descriptions In today’s ASO Academy, we’ll be looking at some quick description refreshers across Apple’s App Store and Google Play to empower your metadata App Store Optimization (ASO) strategy. ###iOS & Google Play Full Descriptions App store full descriptions primarily serve to inform the user about the app. In an app store description, users expect to find detailed information about in-app features, app content, and developer or company information like privacy policies. Users also expect to learn more about an app’s main value propositions in a quick and engaging way ..read more
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App Store Spotlight - Lily's Garden
Gummicube | Mobile App Marketing
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2y ago
Do you have a green thumb? Neither do we. Luckily for us, Lily’s Garden brings the magic of flowers, gardening, and relaxing decoration right to our fingertips without all of the hard work. But is there more to gardening than meets the eye? Meet the puzzle mobile game app featured in today’s App Store Spotlight, Lily’s Garden from Tactile Games ApS. You may have heard of the Lily’s Garden app on the internet. Recently, their paid ad campaigns on Facebook and Instagram have gone viral. Thousands of people recall Lily’s Garden ads on meme pages and YouTube videos – poking fun at Lily’s Garden’s ..read more
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ASO Academy - Seasonality
Gummicube | Mobile App Marketing
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2y ago
App Store Optimization (ASO) is a one-and-done deal, right? Let’s answer this question with another question: Would you still wear a winter coat in the dead of summer? Neither would we – and your app shouldn’t wear one either, even if it could. When it comes to mobile marketing changes, there are always opportunities to stand out from competitors and engage with customers in new and relevant ways. While there are many ways to build on the relevance of your app like iteration or keyword updates, seasonality directly accounts for the most timely and trend-sensitive changes surrounding in-app eve ..read more
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