7 ways to capitalise on grape days
Sip NZ Wine
by Caro
3y ago
Pretty much every major varietal or wine style has a dedicated day by now. Those grape days or wine holidays are a great way to get your wine(s) in front of new customers by utilising the hashtag and create some themed offers in the lead-up. Make sure download our Sip Wine Marketing Calendar 2021 which includes grape days, handy holidays and other promo worthy ideas. Here are 7 easy ways to capitalise on grape days: 1. Use the relevant hashtag in your posts to increase their reach. 2. Share a themed wine offer with your subscribers and followers. 3. Send your wine to media and influe ..read more
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Give giveaways a go!
Sip NZ Wine
by Caro
3y ago
Giveaways are a great way to extend your reach and grow your channels. Here are 7 steps to ensure your giveaway is a success: 1. Goal As always, start with a goal. Do you want to increase your following, engage existing followers or simply create some new brand alignments. 2. Prize Wine is legally NOT an option in New Zealand so source a product or service or even better team-up with a brand that aligns with your values and image. 3. Imagery Don’t just post the image of the prize. Create artwork that quickly communicates the giveaway and stops people from scrolling. 4. Caption Don’t waffle, li ..read more
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50 Social Media Prompts for Wineries
Sip NZ Wine
by Caro
3y ago
Do you want to fuel your social media channels with some new and engaging content but don’t know where to start? You’re browsing numerous accounts for inspiration but are left feeling overwhelmed? Stop waiting for social media inspiration to hit. Get prompts that get you off your feed and back to your wines! Our “50 Social Media Prompts for Wineries” are based on content you most likely have sitting in your files. Those easy to use prompts are a great tool to get some fresh and engaging content onto your channels. Download our free “50 Social Media Prompts for Wineries” now and create some fr ..read more
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How to use hashtags successfully on Instagram
Sip NZ Wine
by Caro
3y ago
Do you currently use hashtags to increase the reach of your posts? Hashtags are a great way to get your content in front of people and turn them into new followers. The right tags can extend the reach of your posts, meaning more people can discover and engage with your content and turn into followers. Here are 5 tips on getting the most out of hashtags on Instagram: 1. Broad vs niche Posts tagged #wine reach a lot more people but a wine lover searching for #nzpinotnoir is far more likely to notice your post and turn into a follower. 2. The search You can find relevant hasht ..read more
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8 ways to grow your newsletter list
Sip NZ Wine
by Caro
3y ago
When it comes to conversions, email subscribers are much more likely to click through your links than your social media followers. That’s why it’s important to continue building your email database, even if you don’t have a solid EDM program in place yet. Here are 8 easy ways to grow you email list today: 1. Ask your followers to subscribe Your social tribe might simply not know that you have a newsletter list. Combine it with a giveaway or one off promo code in your welcome email to further incentivise them. 2. Add a subscription box to your website EVERYWHERE Top, bottom, pop-up, end of a bl ..read more
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8 ways to capture harvest (on your phone)
Sip NZ Wine
by Caro
3y ago
If you’ve arranged for a professional video crew to capture harvest for you – high fives – but for many winemakers and marketers this job falls into the DIY category. CONTENT TYPE Before you get started, think about the content you want to create for each channel: feed posts, stories, reels, IGTV, live streams etc. Shoot everything in landscape and portrait and consider image ratios.  THEME IT Think of themes such as “a day in a life of a winemaker during vintage”, daily updates, from grape to bottle, detailed harvest report etc. to engage followers and fully take them along on your journ ..read more
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7 tips on how to work with wine influencers
Sip NZ Wine
by Caro
3y ago
Influencers are the new bloggers in the wine world. But with anything “new”, some get it, others remain sceptical! The fact is that some wineries are achieving great ROIs by working with influencers and if that’s something you’re considering as well, here are 7 steps to get started: 1. Goal What are you trying to achieve? Increase your following, positive brand associations, user generated content, direct sales. Set a measurable goal! 2. Fit Follow potential influencers for a while to ensure they’re a good fit – the importance is follow. So many brands reach out to influencers without even fol ..read more
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Live tasting success in 6 easy steps
Sip NZ Wine
by Caro
3y ago
Host your first live chat, event or wine tasting by following these 6 easy steps: 1. Set a goal Whether you’re keen to simply engage with existing customers or fans, increase your database, generate direct sales or Club sign-ups set a tangible goal. 2. Who do you want reach? Trade, new or existing customers, casual sippers or wine connoisseurs. Make sure you know your audience. 3. Where do they hang out? Zoom, GoToMeetings, Facebook, Twitter or Instagram. Pick a platform your audience and you are comfortable with. 4. Who is going to be involved? Depending on your audience make sure you choose ..read more
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Top 5 Drinks Trends in 2021
Sip NZ Wine
by Caro
3y ago
If we have learnt one thing from 2020 it’s that the future is unpredictable. With so much change happening, it can be hard to predict trends but looking at the research and forecasts that have been released to date, the following 5 trends will (most likely!) influence the way consumers enjoy and shop for alcoholic drinks in 2021.  1 | Ready To Drink The RTD market has grown exponentially and on-trade closures provide the category further momentum. Beers and wines are no longer the only beverages that come pre-packaged in smaller bottles and cans, post-friendly sachets and other innovative ..read more
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5 Long Weekend Summer Sips
Sip NZ Wine
by Caro
3y ago
NZ Rosé Day is celebrated in the peak of summer and kicks-off the long Waitangi weekend in style. A pink picnic and glass of chilled Rosé are the perfect way to spend a Friday afternoon in New Zealand’s beautiful backyard on Friday the 5th of February 2021. Join in on the celebrations with these 5 delicious New Zealand Rosé wines: Photo by owandus.co.nz Zaria Malbec Rosé 2020 | Hawke’s Bay | $20 The ZARIA story began with a Rosé, and today each new vintage follows in the footsteps of that original wine. Year after year, winemaker Bryce strives to craft a Rosé worthy of the inspiration behind a ..read more
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