Brand Chemistry Blog
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Brand chemistry is a Business to Business inbound marketing agency in Sydney specializing in content, brand, lead generation and digital strategy to achieve your business goals.
Brand Chemistry Blog
1w ago
Have you heard the news? HubSpot has just launched Content Hub - an AI-driven content marketing platform that supports marketers in crafting and overseeing content along the entire customer journey. It has the features and benefits of multiple disparate AI tools packed neatly into one platform. This means you can easily create and distribute content across multiple channels at scale. Go off HubSpot!  ..read more
Brand Chemistry Blog
2w ago
Storytelling and data can seem like unlikely companions – one soft and pliable, the other hard and fixed, destined to tell their own stories. However, when the emotional connection of qualitative is combined with the rational appeal of quantitative, you can create content that is powerfully effective, memorable, and persuasive. In fact, data storytelling is about achieving strong cut-through in the b2b content clutter and should be in the toolkit of every marketing professional ..read more
Brand Chemistry Blog
2w ago
When you’re utterly obsessed with something, it can be difficult to appreciate that not everyone feels the same way. This is equally true for your marketing dashboard. You might be ecstatic that your last post scored hundreds of likes, but that might not mean much to your executive board ..read more
Brand Chemistry Blog
1M ago
AI is the talk of the town these days, and depending on what side of the fence you sit on, it’s either the bell of the ball or the death knell for all our jobs - especially in the marketing-verse ..read more
Brand Chemistry Blog
3M ago
We are thrilled to announce that we’ve earned our HubSpot Onboarding Accreditation! That makes us one of only 20 Australian agencies to achieve this prestigious recognition. This accolade demonstrates our company-wide expertise across the HubSpot ecosystem and our high-quality service as a solutions partner.  ..read more
Brand Chemistry Blog
5M ago
Are you sick of not having full visibility of your sales pipeline? Are you struggling to make confident hiring and investment decisions? Or are you worried that your marketing leads are left hanging by your sales team? Worry no more with a RevOps strategy: your golden ticket to predictable and sustainable revenue growth ..read more
Brand Chemistry Blog
7M ago
More than a hundred years ago, John Wanamaker, the forefather of modern marketing, made a statement that still rings true for many b2b organisations today: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  ..read more
Brand Chemistry Blog
8M ago
Since the dawn of time when people bartered their way through society, the art of selling has been reactive and predicated on assumptions, rather than concrete facts about potential clientele. But this off-the-cuff approach doesn’t bode too well anymore, because clued-up customers are all too familiar with this selling game and are hungry for something more meaningful to them.  ..read more
Brand Chemistry Blog
8M ago
Artificial intelligence (AI) is a powerful tool that can help to automate repetitive tasks and streamline content production. However, “with great power comes great responsibility” - and businesses must have a robust AI policy in place to use AI for marketing effectively and ethically.  ..read more
Brand Chemistry Blog
8M ago
Maintaining an effective social media presence for your b2b brand is no easy feat, even if you limit your activity to one or two channels. These days, social media algorithms demand a dedicated content strategy for each channel that can be pivoted quickly to fast-changing rules (remember when Insta suddenly switched to reels?!?). Add content creation and scheduling, performance analysis and optimisation to this and you got a considerable job on your hands. And it can be a lot to ask of a small marketing team ..read more