The moment has arrived to focus on promoting that new product or solution, the one that the CEO has personally been championing. With everything set in motion, the content finalised and the infographics looking amazing, the question arises - what about the mailing list? Will the one you used a couple of years ago still be ok? The truth is that it probably won’t, but rushing out to buy a new database is not necessarily the answer. However, sending to a poor quality, outdated or badly targeted mailing list is also a waste of time and money. A more cost effective and less time consuming solution ..read more

  To Buy or Not to Buy? Data is crucial to every aspect of today’s business and nowhere is this more true than within  Sales and Marketing. Alongside your products, services and solutions – data is one of your key  tools and should be the raw material used to drive sales through intelligence led decisions. All too often experienced marketers overlook the data they have in their own databases which  leads to one of their core tools becoming recycled, overused or outdated. We’ve seen it time  and time again with clients big and small who elect to save money by reusing a ..read more

  In the B2B world, you’ll have more success closing a deal when you’ve engaged directly with the person making the final decision. That’s why B2B appointment setting is so important. It seems like a pretty simple concept: you set an appointment to consult with another business about services and products. What could go wrong?  ..read more

Before you can increase revenue and market share for your business, you need to generate interest in and awareness of your brand. Marketers are faced with an ever-growing arsenal of channels through which to achieve this—which is both a blessing and a cause for confusion when it comes to honing in on the right mix of channels to attract quality leads ..read more

With 2024 well underway, marketers are optimistic about what this year will bring, with 66% expecting revenue growth during this time. But to achieve this, both marketers and salespeople need to adapt to the shifts in lead generation trends. While some channels and strategies stand the test of time, others have had to transform to remain competitive. We’ve collated a list of 8 lead generation trends which are set to make an impact on the quantity and quality of leads you can deliver over the year. Let's take a look at the most noteworthy lead generation trends for 2024 ..read more

All businesses have a budget and when it comes to outsourcing telemarketing then the more bang you can get for your buck is clearly an attractive proposition. This is why so many companies get lured in by ‘pay per lead’ telemarketing companies believing that it makes sense to only pay for a bona-fide lead. On the face of it, this just sounds like common sense and it’s only when you delve into the reality of per lead that you start to realise maybe it’s not such a good idea ..read more

Reading time: 4 minutes Have you ever attempted to connect with a decision maker, only to be told they left the company five years ago, or in worse cases, the business has closed down altogether?    ..read more

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Reading time: 6 minutes One of the biggest misconceptions about B2B telemarketing during the summer months is that decision-makers are not available, or are less likely to be responsive.   However, this assumption is not necessarily accurate. While it is true that many people take vacations during the summer, not everyone takes their holiday at the same time, leaving a good portion of decision-makers typically still available, creating potential opportunities to make business connections and close deals. This makes summer a great time to potentially get some quality, productive conversat ..read more

Reading time: 7 minutes B2B Telemarketing, when applied correctly, can form a critical role in the overall B2B sales process.  However, it requires an appropriate level of time, effort and planning invested upfront to set up a successful campaign and maximise the likelihood of an impressive ROI.    Over the last 33 years, we have conducted numerous diverse campaigns globally, honing our approach based on experience, B2B market changes, and technological advancements. Through this process, we have identified the top 11 best practice tips for delivering highly effective camp ..read more