Engaging your audience with new email marketing strategies can be exciting, but knowing where to start can be daunting. While there are dozens of routes you can take when creating email marketing content that aligns with your audience’s preferences, we’re sharing some content inspiration that will ensure you’re sending compelling emails that your subscribers will look forward to seeing in their inboxes. While this list isn’t exhaustive, it’s full of effective and inspiring ideas to help you start creating an email program that meets your objectives, engages your subscribers and keeps your cont ..read more

Article first published in October 2016, updated September 2023 5 Tips to Overcome Email Send Anxiety Getting ready to share your campaign with customers can be an exciting moment. As marketers, we are proud of the work we’ve done to make an email come together. But, once you hit “send,” the message is out of your hands, and without control anymore, you may feel a little anxiety creep in. So, we’re sharing our five top tips to help you overcome send anxiety, and send with complete confidence. 1. Broken links A fear of broken links is a warranted one. After all, haven’t we all been frustrated b ..read more

It’s true — marketers don’t think about email open rates as much as they used to. Yet, to get your reader to the actual content of your email — to make that conversion — you have to get them to actually open the email. Their engagement starts with a subject line that captures their attention, one which they won’t simply swipe and delete.  If you struggle to write open-worthy subject lines, and your campaigns always seem to be sinking into a pool of failed marketing, don’t worry — you’re in good company because we can help. We think email subject lines should be on the minds of email marke ..read more

Consumers’ use of augmented reality (AR) and virtual reality (VR) technology is a novel trend that seems to be scaling upward lately — such a trend, what some may view as a fleeting fad, may be the next big, innovative opportunity for marketers across the globe to engage customers, both new and current. In the last few years, AR and VR technologies have been continually, and at an increasingly rapid pace, transforming the way consumers choose to spend their hard-earned dollars. In an omnichannel marketing strategy, AR and VR technologies ultimately provide customers with a digital experience i ..read more

When it comes to emails, we spend so much time creating the perfect subject line and images that will hit just right. But none of that matters if your your emails land in spam, or worse, don’t get delivered.   While we understand the need and urgency for marketers to communicate with their audience, it’s also important to be mindful of the impact these emails have not only on your sender reputation, but also the experience of the person receiving them.  As your trusted email service provider, the deliverability of your emails and protecting your (and our) sender reputation is to ..read more

2022, another eventful year. We navigated our way through new challenges and new marketing trends that continue to keep us on our toes. But with all this “new,” we still made sure we evolved our strategies to stand out and connect with our audience. This year has brought a renewed focus on nurturing existing customer relationships, by establishing trust, creating lasting impressions and providing value, all in the pursuit of true connection. We believe that connecting with our customers is how we measure success – so this trend, for us, is one that will go well into 2023 and beyond. We’re prou ..read more

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Q&A with Global Deliverability Manager John Peters With the holiday season just around the corner, and the prospect of sending more emails to your subscribers than usual, not to mention the influx they’ll no doubt receive from other brands, we want to make sure you feel prepared and holiday ready. We sat down with John Peters, Campaign Monitor’s Global Deliverability Manager and advocate of email sending best practices, to ask him how you should prepare for the influx of emails this holiday season, and how you can maximize inbox placement and engagement at this busy time. Read on to ..read more

Today, audiences expect a lot from the brands they interact with. They want personalized, relevant communications delivered in a format that’s convenient, at a time that suits them. Email has been an essential medium for this kind of communication for a long time, and at Campaign Monitor, we’ve helped thousands of brands across the world use email to deliver personal, impactful messages to their customers. And today, we’re excited to add a new medium to the mix as we introduce Campaign Monitor SMS. A New Way to Connect and Convert SMS is a powerful, yet simple marketing tool that helps you dri ..read more

SMS is an essential marketing channel for all kinds of businesses. But, it can be tricky to nail down what kind of message is appropriate for SMS, and what kind will annoy and drive away your customers. Read this post for five incredible SMS marketing examples of messages your audience actually wants to read. Everyone likes getting gifts. But everyone also has that one weird family member. You know, the one who makes you ugly crocheted “fashion statements” for Christmas and gets you underwear for your birthday. Usually, they have good intentions, but they’re probably unaware and out of touch w ..read more