The Ultimate Guide to B2B Social Listening
Oktopost Blog
by Lauren Sirt
22m ago
If you’ve ever played the game ‘telephone’ as a child, you know that it’s not just about the conversation taking place but picking up on the right insights. This lesson extends far beyond childhood games into the real world of social listening. There are millions, perhaps even billions, of conversations taking place on social media each day. However, the trick is not listening to everything at once but being able to clue in on important messaging that impacts your brand. Using social listening to pick up on conversations from your industry and competitors can be the difference between leading ..read more
Visit website
Everything you need to know about Messaging for Pages
Oktopost Blog
by Jen Gutman
22m ago
In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. Through direct engagement, your brand can quickly answer queries, tailor communications, and create personalized experiences that genuinely resonate with your audience. In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth. That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the a ..read more
Visit website
Prove social selling success with Influenced Opportunity Dashboards
Oktopost Blog
by Lauren Sirt
22m ago
It’s 2024, and if you’re not on the social selling bandwagon yet it’s time to get on board–or your competitors most certainly will. Social selling is a game-changer for revenue teams looking to forge deeper relationships with prospects, win their trust, and ultimately, close more deals. In fact, research shows that 78% of businesses that use social selling outperform those that don’t. While we could write all day about the benefits of social selling, our bread and butter is helping you prove social selling success. We previously covered the types of data and metrics you can measure to increase ..read more
Visit website
How gamifying employee advocacy can boost your program’s success
Oktopost Blog
by Alina Dallal
2d ago
Gamifying employee advocacy is the key to a successful employee advocacy program. Employee advocacy is a game-changer for your brand’s success. But, without your employees willing to participate, your strategy will fall at the first hurdle. No advocates, big problem. So, to avoid this *very* large hurdle, you’ll want to build their enthusiasm and engagement for your strategy. This is where gamification comes into play. By making advocacy fun and a team sport, your employees are much more likely to get involved – we all love a bit of friendly competition, don’t we? Here’s everything you need to ..read more
Visit website
Thriving amidst rising regulations in paid advertising
Oktopost Blog
by Lauren Sirt
2d ago
Whether you’re a TikTok addict or just a casual scroller, you may have been shocked to hear about the government’s potential ban of the beloved social media platform out of fear that it shares user data with the Chinese government. While TikTok may be the most recent focus of the government’s social media fears, its potential ban reflects broader questions about privacy issues on major social media platforms and search engines due partly to their targeted advertising capabilities. On a personal level, the fear of data privacy is real. However, as B2B marketers, the fact that paid advertising e ..read more
Visit website
The Art of Mastering AI for Social Media Success with Etien Yanev
Oktopost Blog
by Alina Dallal
1w ago
With a passion for AI, Etien Yanev walks us through all the ways businesses can leverage AI for a successful marketing strategy. Listen to the Podcast: Or subscribe on Spotify, Apple Podcasts, or YouTube Watch the live recording:   Episode Summary In this episode of Behind the Post, host Alina welcomes Etien Yanev, the Senior Social Media Manager at Payhawk and author of the book “Digital Marketing Compass” (currently only available in Bulgarian). With a solid marketing background, Etien shares all the expertise he’s picked up along the way. From content to video creation, Etien di ..read more
Visit website
AI in Marketing: Friend or Foe? With Yael Klass
Oktopost Blog
by Jen Gutman
2w ago
Yael Klass, Vice President of Corporate Marketing at Similarweb dives deep into the challenges and opportunities marketers face using AI for content creation and demystifies AI’s impact while revealing the secrets behind her “Content Alchemist” initiative that has led to high-quality, scalable content. Listen to the Podcast: Or subscribe on Spotify, Apple Podcasts, or YouTube Watch the live recording: Episode Summary In this thought-provoking episode, Yael addresses head-on the widespread apprehension felt by B2B marketers surrounding AI. She proposes it as a powerful ally when used effectiv ..read more
Visit website
Top 10 LinkedIn post generator tools
Oktopost Blog
by Eyal Katz
2w ago
Imagine getting your product in front of 65 million decision-makers. Thanks to LinkedIn, this is actually possible. But reaching your target audience is one thing; building trust and getting buyers excited about your product is another. 64% of B2B leaders consider thought leadership more trustworthy than marketing materials when assessing a vendor’s capabilities and competency. At the same time, 65% admitted that a single thought leadership piece significantly improved their perception of a company. LinkedIn isn’t a platform that thrives on flash and no substance. To establish your brand on th ..read more
Visit website
Leading in the era of AI with Nuri Cankaya
Oktopost Blog
by Jen Gutman
3w ago
Nuri Cankaya, Intel’s Vice President of AI Product Marketing discusses the rapid pace of artificial intelligence (AI) development, the ethical dilemmas that go along with it, and the importance of secure AI. Listen to the Podcast: Or subscribe on Spotify, Apple Podcasts, or YouTube Watch the live recording: Episode Summary The impact of artificial intelligence (AI) on the way brands communicate has many industry leaders curious about the future of marketing. However, while AI’s potential is boundless and often exciting, it’s also filled with uncertainty and ethical dilemmas that require huma ..read more
Visit website
Expert Tips for Building Brand Awareness with Employee and Executive Voices
Oktopost Blog
by Alina Dallal
3w ago
Adrian reveals how Finastra built a successful employee advocacy program that even resulted in their employees asking to join. Listen to the Podcast: Or subscribe on Spotify, Apple Podcasts, or YouTube Watch the live recording: Episode Summary Your employees are your company’s biggest asset, and learning how to utilize them as brand ambassadors can significantly enhance your social strategy and brand awareness. Take it from Adrian Solomone, who is directly involved in building Finastra’s employee advocacy program, and it’s so successful that their employees are asking to join. In this episod ..read more
Visit website

Follow Oktopost Blog on FeedSpot

Continue with Google
Continue with Apple
OR