Velocity Partners Blog
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Brings you fresh, fragrant insights from the actual front lines of B2B content marketing. Velocity Partners is a B2B Marketing Agency - positioning, content marketing, digital marketing and performance marketing for tech companies.
Velocity Partners Blog
1y ago
I love writing about writing. Here are seven terrific books for people who want to improve their writing (and reading ..read more
Velocity Partners Blog
1y ago
As times get tough, negative feedback can turn into *bad* feedback: unclear, unactionable, and often a cry for help. Here's how to cut through it and get to resolution ..read more
Velocity Partners Blog
1y ago
Generative AI has tipped. It's finally good enough to be a part of a lot of brands' content creation process. Cue the backlash ..read more
Velocity Partners Blog
1y ago
I didn't think an AI writing tool could crank out a credible blog post. I was wrong ..read more
Velocity Partners Blog
1y ago
When markets are uncertain, people don’t want long-term marketing. They need sales *now*. Here are some (quick) ways to adapt to a quick-win market ..read more
Velocity Partners Blog
1y ago
Marketers could stand to learn a thing or two from PR's vast wheelhouse. Our resident ex-PR expert spills all ..read more
Velocity Partners Blog
1y ago
Google Analytics 4 replaces Universal Analytics by July 1, 2023. Learn how it solves historical problems, why it changes on-page and offline activity measurement, and prepares marketers for a cookie-free diet. ..read more
Velocity Partners Blog
1y ago
We’re non-experts marketing to experts - that can be a nail-biting thing. Here are a few ways to help teach experts without boring the pants off them ..read more
Velocity Partners Blog
1y ago
Mother Teresa once said: “If I focus on the masses, I will never act. If I focus on the one, I will.” Now look.Normally the Venn diagram of sainthood and marketing is two discrete circles ..read more
Velocity Partners Blog
1y ago
We’d like to tell you about a tool that we (the Design team at Velocity) have recently started experimenting with to create web content. Actually, scratch that: we’re kid-needing-to-go-pee bursting to tell you about it ..read more