What do AI and ChatGPT mean for humanity and for B2B Marketers – short and longer-term? (Part II)
MarketingB2B
by Sue Mizera
11M ago
Promethean moment? Apocalypse? The latest over-hype? Sue Mizera reflects on the ever-changing tech landscape and if these new ..read more
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What do AI and ChatGPT mean for humanity and for B2B Marketers – short and longer-term? (Part I)
MarketingB2B
by Sue Mizera
11M ago
Promethean moment? Apocalypse? The latest over-hype? Sue Mizera reflects on the ever-changing tech landscape and if these new ..read more
Visit website
What do AI and ChatGPT mean for humanity and for B2B Marketers – short and longer-term?
MarketingB2B
by Sue Mizera
11M ago
Promethean moment? Apocalypse? The latest over-hype? Sue Mizera reflects on the ever-changing tech landscape and if these new ..read more
Visit website
B2B case study interviews: 7 life-changing questions
MarketingB2B
by David McGuire
1y ago
After writing hundreds of case studies, copywriter David McGuire says engagement starts with your customer ..read more
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‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part I)
MarketingB2B
by Sue Mizera
1y ago
In this blog, Propolis’ Brand Strategy Specialist Sue Mizera takes a deep dive into three case studies of ..read more
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A new year, a new set of priorities: Tackling your 2023 budget
MarketingB2B
by Oliver Budworth
1y ago
Gilroy’s Oliver Budworth writes on how to ensure long-lasting growth and make your budgets work harder in the ..read more
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Eight essentials for a successful global marketing rebrand
MarketingB2B
by Mizu Yasutaka
1y ago
Yasutaka Mizutani unpacks the ingredients to a smooth global marketing rebrand from the importance of tech to being ..read more
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Live reaction: Can ChatGPT write your B2B copy?
MarketingB2B
by David McGuire
1y ago
Follow B2B copywriter David McGuire as he tries ChatGPT for the first time, to see if it’s ready ..read more
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Why Barclays and Toolstation grabbed the glory in the B2B category at the DMA Awards 2022
MarketingB2B
by Joel Harrison
1y ago
Two excellent but highly contrasting campaigns emerged victorious from a high class shortlist to take the Gold and ..read more
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Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)
MarketingB2B
by Sue Mizera
1y ago
In this two-part series, Sue Mizera explores how to get buy-in for brilliance. Part two ..read more
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