MarketingB2B
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Information, news, insights and knowledge of B2B marketing issues. Also covers topics such as content marketing, customer experience, general B2B marketing, marketing automation, marketing technology, sales enablement, demand generation and more. B2B Marketing is a go-to resource for B2B marketers across the globe providing marketers at business brands with the tools, insight and inspiration..
MarketingB2B
11M ago
Promethean moment? Apocalypse? The latest over-hype? Sue Mizera reflects on the ever-changing tech landscape and if these new ..read more
MarketingB2B
11M ago
Promethean moment? Apocalypse? The latest over-hype? Sue Mizera reflects on the ever-changing tech landscape and if these new ..read more
MarketingB2B
11M ago
Promethean moment? Apocalypse? The latest over-hype? Sue Mizera reflects on the ever-changing tech landscape and if these new ..read more
MarketingB2B
1y ago
After writing hundreds of case studies, copywriter David McGuire says engagement starts with your customer ..read more
MarketingB2B
1y ago
In this blog, Propolis’ Brand Strategy Specialist Sue Mizera takes a deep dive into three case studies of ..read more
MarketingB2B
1y ago
Gilroy’s Oliver Budworth writes on how to ensure long-lasting growth and make your budgets work harder in the ..read more
MarketingB2B
1y ago
Yasutaka Mizutani unpacks the ingredients to a smooth global marketing rebrand from the importance of tech to being ..read more
MarketingB2B
1y ago
Follow B2B copywriter David McGuire as he tries ChatGPT for the first time, to see if it’s ready ..read more
MarketingB2B
1y ago
Two excellent but highly contrasting campaigns emerged victorious from a high class shortlist to take the Gold and ..read more
MarketingB2B
1y ago
In this two-part series, Sue Mizera explores how to get buy-in for brilliance. Part two ..read more