If you’ve ever been surprised by a bad review of your business, you’re not alone.  Whether you run a local business, Etsy shop, YouTube channel, or other type of service that receives online reviews, we all have to face the dreaded bad review at some point. Naturally, you want to ignore negative feedback, especially if it seems unfair or exceptionally harsh. However, data shows consumers are 41% more likely to do business with companies that respond to all of their reviews, positive and negative. I reached out to businesses with first-hand experience responding to bad reviews, and nearly ..read more

You invest a lot of time and effort into building a successful social media community for your brand. Long nights. Tough decisions. Mornings spent racing to your page to discover how your last post performed. You’ve done it all. Likes and comments don’t generate profits, though. For many brands, the key to generating traffic, conversions, and sales from social media is all about their link in bio. When you’re ready to turn your social media followers into paying customers, a link in bio landing page can help you get there. Using your link in bio (on any social media platform) to provide a men ..read more

Email marketing for realtors. You’ve heard about it, but you’re not sure how it can help you connect with home buyers and sellers. Imagine this scenario for a moment: You’re hosting another open house for a charming two-story Cape Cod home. A flood of people enter in and out, browsing around on their own without saying much to you.  You leave out some business cards on a side table by the door and hope interested home buyers take one. But even if they do, there’s no guarantee that your card won’t end up lost in a purse or thrown out later on in the day. If you had an you could ask potent ..read more

Social media brand awareness can deliver huge advantages to businesses.  A successful brand awareness strategy can expand your reach, improve your credibility, and dramatically increase your conversions, web traffic, and sales. With the right approach, all those benefits can translate to big profits and a healthy ROI for your business. But in a world where nearly 5 billion people upload 2 billion photographs and videos to social media daily, finding a way to stand out can be challenging. Fortunately, you don’t have to wonder how to get noticed on social media because we’ve got answers fo ..read more

Have you ever dreamed about waking up to discover that your brand’s social media page went viral overnight? Or that, within a few months, you were able to build a highly engaged audience that feels like a real community? Social media success happens on different timelines, but there’s one thing you can count on: Interactive content is one of the most reliable ways to get there. Whether you’re looking to expand reach and awareness, grow your audience, or drive traffic and conversions, engagement is the key to making it happen on social media.  Keep reading for creative and popular ideas o ..read more

Are you frustrated with crafting what you think is the perfect email, only to see it fall short when it comes to getting clicks? You're not alone.  Picture this: You've nailed the subject line, you've hooked your readers with enticing content, and you've hit send with high hopes. But then, crickets. Your open rate looks good, but where are the clicks? If you've ever found yourself scratching your head over this conundrum, you're in the right place. We're going to dive deep into the world of email marketing to uncover the secrets to boosting your click-through rate.  Get ready to lea ..read more

We've all messed up with email marketing at some point. You hit send, and then that sinking feeling hits you. You've goofed up, and now it's out there for everyone to see. It's like sending a message in a bottle into the vast sea of the internet, and you can't reel it back in. Some email marketing mistakes are obvious and can undo all the hard work you've poured into your campaign. But there are other blunders that are equally damaging, yet you might not have even realized you were making them. You might be oblivious to some of the mistakes you've made until it's too late. And when those mist ..read more

Did you know the average affiliate marketer makes just over $8,000 a month? Not bad for a job that lets you work anywhere, set your own hours, and earn passive income. But, as always, there’s a catch: That figure is massively skewed by affiliate marketers with 10+ years of experience, who bring in an average monthly income of $44,000+. Meanwhile, if you’re in your first year of affiliate marketing, you can expect a slightly more humble return of $636 a month. Which probably won’t even cover your bills, let alone fast-track you toward a life of luxury. Still, if you can get through those tric ..read more

The number one most important factor in all of email marketing is deliverability.  Why? Because when you send an email to your audience the goal is to get seen, opened, and clicked. But if your emails never make it to your audience’s inbox, then there is no reason to send an email. Learn what may be impacting your email deliverability and how to improve the likelihood of your email making it into your audience’s inbox. What is email deliverability?Difference between email deliverability and email deliveryWhy don’t all emails make it to the inbox?Tips to improve email deliverability What ..read more

Coaching is all about helping people achieve their goals — whether in business, relationships, health, or anything else. But if you’re going to build a successful online coaching business, you need a constant stream of new leads. People who are interested in your advice and support, and who could be tempted to pay for your services with a little gentle persuasion. That’s why the best coaches also have the best marketing strategies. Want to find out how they do it? You’re in the right place. In this article, we’ve rounded up our top strategies on lead generation for coaches, backed up by a bun ..read more