Your Guide to 3 Perfect Days of ParDreamin’
Salesforce Pardot Blog
by Pardot
2y ago
Last fall, the global Pardot community was introduced to the first-ever ParDreamin’, a one-of-a-kind three-day virtual conference stocked with interactive B2B marketing workshops, informative speaking sessions, and surprise guests. If you enjoyed last year’s ParDreamin’ (or found out about it too late to attend), you’ll be glad to know that Sercante is hosting ParDreamin’ again this year, and it’ll be bigger and better than ever.  Just like last year’s event, ParDreamin’ 2021 will be free to attend, and you can register at ParDreamin.com before the excitement kicks off on October 27th. Fo ..read more
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Power Up Salesforce Pardot with These AppExchange Apps
Salesforce Pardot Blog
by Neha Shah
2y ago
This piece was originally published by AppExchange on Medium. Our community knows that AppExchange is all about doing more with Salesforce. Whether you’re looking for a solution with no code, low code, or lots of code, AppExchange is the most trusted enterprise cloud marketplace to accelerate your digital transformation journey. And one of the most powerful Salesforce platforms for marketers is Pardot, a B2B marketing automation solution that helps companies build and nurture relationships with prospects and customers. So we’re excited to announce that a Pardot collection is now available on A ..read more
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Apple’s New Privacy Features: What to Expect and How Pardot Customers Can Adapt
Salesforce Pardot Blog
by Joel Odom
2y ago
At Salesforce Pardot, we go out of our way to be a privacy champion, providing you the marketing tools you need to be compliant and putting ethics and trust at the forefront of our values. For example: Pardot doesn’t build individual profiles across unrelated internet properties. We avoid “creepy” tracking practices like browser fingerprinting. We develop resources like our consent framework to help you communicate in ways that respect your audience’s privacy. We do all of this to provide transparency into how Pardot enables you to personalize your marketing. Apple is also well-positioned as ..read more
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Why Customer Service Should Be Part of Your B2B Marketing Strategy
Salesforce Pardot Blog
by Jozi Hall
2y ago
When it comes to B2B, many leaders already know that the marketing and sales relationship is key to success. The exchange of information between these teams makes it possible to get a full view of the customer and deliver connected experiences — something 69% of them expect. But there’s a third partner you may have overlooked: service.  While sales and marketing work together to bring customers through the funnel, the customer service team can build on that momentum by offering valuable insights and connection points to help establish the strong relationships that customers crave and busi ..read more
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Pardot’s New AI Feature Can Help You Boost Email Engagement
Salesforce Pardot Blog
by Heather Stables
3y ago
My email inboxes can be a bit of a mess at times — both my personal and professional accounts. I tend to check my emails when I first log on in the morning, at lunchtime, and when my afternoon meetings taper off, but if you wanted me to verify the exact times of day I’m most inclined to review, I couldn’t do it. And when I’m short on time, I typically gravitate toward the more interesting messages sitting at the top of my inbox, instead of the critical business notices that require me to take an action. When it comes to identifying engagement patterns like these, humans are pretty unreliable ..read more
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Pardot Summer ‘21 Release: New Feature Round-up
Salesforce Pardot Blog
by Meredith Brown
3y ago
This spring, I was thrilled to be named general manager for Salesforce Pardot — one of the fastest-growing marketing automation platforms in the B2B space. I’m a product person at heart, and I couldn’t be more excited about our recent innovation and planned roadmap. Earlier in the year, we gave you a sneak peek of upcoming innovations for our account-based marketing (ABM) technology. Today, I’m excited to share more details about those innovations and other features included in our Summer ‘21 release. Together, these features will help you reach the right accounts for your business, launch AB ..read more
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The Rise and Fall of Third-Party Cookies and How Pardot First-Party Tracking Can Help
Salesforce Pardot Blog
by Christopher Cornett
3y ago
At this point, most marketers know that Google’s Chrome browser will stop supporting third-party cookies in early 2022. The purpose is a noble one: guard against unauthorized tracking of individuals across the internet. But moving away from third-party cookies also poses a challenge. Their primary usefulness is grounded in providing rich insights into user journeys across the web; finding new ways to gather those insights requires both marketers and customers to adapt. That’s why Salesforce Pardot developed a first-party tracking service that allows customers to keep providing personalized exp ..read more
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How AI Marketing Rallies Teams Around the Right Accounts: A Hands-On Guide to Pardot Einstein
Salesforce Pardot Blog
by Tigh Loughhead
3y ago
It’s 2021, and we’re still talking about marketing and sales alignment. One of the core value propositions of marketing automation is to bring these teams together. By delivering marketing and segmentation to sales and user behavior and sales transparency to marketing, both teams get the information they need, and overall business operations become more efficient and effective.   Not only does Pardot Einstein unify internal teams around real-time buyer insights, it helps them plan for the future too, using artificial intelligence (AI) to recognize consumer intent, identify the highes ..read more
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Pardot Security and Privacy: Our Commitments to You
Salesforce Pardot Blog
by Joel Odom
3y ago
Sometimes I like to say that no one purchases Pardot because they want a security solution; they do it because they want a secure solution. One of the attractive features of our cloud model is that Salesforce engineering experts manage the security and trust of the software and its infrastructure. This frees you from maintaining servers, firewalls and security patches so you can focus on growing your business on a platform you can trust, with your data and your reputation. What’s the difference between security and privacy? I think of security as the protection of assets against deliberate att ..read more
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How to Build Sales Cloud Task Queues to Manage Timely Sales Follow-ups
Salesforce Pardot Blog
by Richard Felle
3y ago
Does a good proportion of your business come from renewals?  Do you ever worry that you’re letting renewal business slip through the fence?  Do sales managers struggle to gain visibility into the hard work your reps are doing?  If you answered “yes” to all three questions, it’s safe to say that you’re facing the same challenges as many B2B marketers today.  It’s common for a large portion of customer revenue to come from repeat business such as renewals. The good news is that, in these cases, a lot of returning customers are already known contacts in your CRM.  To ensu ..read more
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